E Com Lead

Who We Are:
At Morning Made, we're redefining mindful energy with clean coffee alternatives that empower people to feel their best, free from jitters, anxiety, or energy crashes. Founded in June 2021 with just matcha, we've rapidly grown into one of Australasia's fastest-growing premium coffee-alternative DTC brands, now offering multiple ways to kick-start your morning. Stocked in over 10,000 retail locations globally (with plans to reach 15,000 by year-end), our mission is to transform mornings everywhere. We're growing fast and looking for passionate, high-performing talent ready to join us on this exciting journey.

The Role:
We're looking for an exceptionally talented, driven, and ambitious Performance Marketing Lead to join our dynamic team. In this pivotal role, you'll lead the charge on key growth channels including email marketing, paid media, CRO, and SEO directly shaping Morning Made’s market presence and significantly influencing our growth. If you're passionate about delivering measurable impact, thrive in high-energy environments, and are excited by the challenge of driving explosive growth, this is your chance to make a real difference.

Key Responsibilities:Email & SMS Marketing

• Create, optimise, and scale automated email and SMS campaigns (welcome, cart abandonment, win-back, retention).

• Conduct rigorous A/B testing (subject lines, send times, creative) to enhance engagement and revenue.

• Analyse and report on key email metrics: open rates, CTR, CVR, LTV.

E-commerce Optimisation (Shopify)

• Audit user experience and website performance to identify and remove friction points.

• Collaborate with design and development teams on UX/UI improvements and technical enhancements.

• Run consistent CRO experiments, monitoring metrics such as CVR, AOV, and bounce rate.

SEO & Organic Growth

• Lead technical SEO, keyword research, and content optimisation.

• Coordinate backlink outreach and on-page SEO strategies.

• Regularly track SEO performance, refining strategies based on organic traffic and revenue.

Paid Advertising (Meta, TikTok, Google)

• Launch, manage, and optimise paid campaigns across Meta, TikTok, and Google Ads.

• Monitor key metrics (ROAS, CPA, CAC), adjusting bids and creative strategies accordingly.

• Collaborate closely with the Brand team on campaign creative to maximise ad performance.

Cross-Functional Collaboration & Reporting

• Partner with Brand, Creative, Analytics, and Supply Chain teams to ensure strategic alignment.

• Produce clear, actionable weekly and monthly performance reports.

• Manage and optimise our marketing technology stack (Klaviyo, Shopify Plus, Google Analytics, SEMrush).

What You’ll Bring:

• 3–5 years’ experience in performance marketing within a high-growth e-commerce or DTC brand.

• Proven success driving at least 20–30% revenue uplift via digital marketing channels.

• Hands-on expertise with Klaviyo (or similar), Shopify Plus, Google Analytics, Meta and Google Ads.

• Strong analytical skills and comfort with data-driven decision-making.

• Excellent communication and project management skills, comfortable collaborating across multiple teams.

• Proactive, organised, and able to manage multiple projects simultaneously.

Nice-to-Haves:

• Experience with influencer, affiliate, or DSP advertising channels.

• Familiarity with CRO platforms such as Optimizely or VWO.

• Basic HTML/CSS knowledge for quick edits or testing.

• Passion for health, wellness, or sustainable FMCG brands.

Why Join Morning Made?

Your campaigns directly shape revenue, brand equity, and our customer experience.

Join a brand that’s redefining what “energy” looks like, built for people who care.

HQ in Surry Hills – Vibrant team, great location, hybrid flexibility.

Real ownership. Real growth. Real mentorship.

Work closely with founders, creative leads, and brand storytellers to build campaigns that move.If you're ready to step into a high-impact role and join a brand committed to changing how the world energises, please send your CV to [email protected]. Let's create something extraordinary together.