This is a remote position.
- Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
- Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
- Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
- Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
- Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
- Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
- Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
- Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.
Requirements
- 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
- 3+ years hands-on with Meta & TikTok Ads.
- Expertise in email marketing and multi-channel campaign integration.
- Skilled in CRO & A/B testing to boost conversions and landing page performance.
- Strong creative eye and copywriting ability for consumer engagement.
- Active Meta & TikTok Ad Certifications.
- Proven leader with experience managing cross-functional teams.
- Track record of building scalable workflows for creative and performance marketing.
- Data-driven mindset with sharp analytical and optimization skills.
- Excellent communicator, highly organized, and results-focused.
- A dual-monitor setup is required (at least 8GB of RAM)
- Must have at least 25 MBPS internet speed
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
Skills Required
- 5+ years managing social ads with strong focus on DTC/B2C campaigns
- 3+ years hands-on with Meta & TikTok Ads
- Expertise in email marketing and multi-channel campaign integration
- Skilled in CRO & A/B testing to boost conversions and landing page performance
- Strong creative eye and copywriting ability for consumer engagement
- Active Meta & TikTok Ad Certifications
- Proven leader with experience managing cross-functional teams
- Track record of building scalable workflows for creative and performance marketing
- Data-driven mindset with strong analytical and optimization skills
- Excellent communication, organization, and results-focus
- Dual-monitor setup with at least 8GB of RAM
- Minimum 25 MBPS internet speed
What We Do
Want a job? https://myamazonguy.com/jobs Hire us: https://myamazonguy.com/contact My Amazon Guy is a 300+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more are all in-house. My Amazon Guy is the Wikipedia of Amazon knowledge, with more than 1,100 videos on how to sell on Seller Central Khan Academy style. We specialize in: -Launching new brands & products -Helping wholesalers/manufacturers get started. -Taking retailers to the next level through digital marketing -Driving traffic & Sales Hourly education sessions are also available: https://myamazonguy.com/book-a-coaching-call/ Full-Service Amazon Management Growing Amazon sales is what we’re best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts. PPC Our PPC management is specialized for each client and includes hands-on advertising specialists and our MAGADS system. SEO Our 4-phase Amazon SEO plan is best-in-class and will show dramatic results in search rankings in 90 days. Design Our designers specialize in designing for Amazon – this includes A+ Content, Brand Stores, & graphics. Catalog We fully optimize titles, bullets, and back-end search terms to ensure search rankings.
