SWATX is looking for a detail-oriented and analytical DS Campaign Analyst to join our marketing team. In this role, you will be responsible for analyzing data from our marketing campaigns, providing insights that drive strategic decision-making. Your expertise in data analysis and understanding of campaign performance metrics will be crucial in optimizing our marketing strategies and ensuring successful outcomes.
Key Responsibilities:
- Collect, analyze, and interpret marketing data to evaluate campaign performance and effectiveness.
- Create and maintain comprehensive reports and dashboards that track key performance indicators (KPIs) and campaign metrics.
- Collaborate with campaign managers to identify areas for optimization and enhancement of marketing initiatives.
- Utilize statistical analysis and modeling techniques to forecast campaign results and recommend actionable strategies.
- Monitor industry trends and best practices in data analysis and marketing analytics to improve internal processes.
- Provide insights and recommendations to stakeholders regarding campaign performance and potential improvements.
- Assist in developing testing strategies, including A/B testing, to evaluate the effectiveness of marketing campaigns.
Requirements
- Bachelor's degree in Data Science, Marketing Analytics, Statistics, or a related field.
- 2-4 years of experience in data analysis or marketing analytics, preferably in a campaign-focused role.
- Proficient in data analysis tools such as Excel, SQL, and analytics platforms (e.g., Google Analytics, Tableau).
- Strong understanding of key marketing metrics and performance indicators.
- Excellent analytical and quantitative skills with attention to detail.
- Ability to communicate complex data insights in an easy-to-understand manner.
- Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
- Experience with A/B testing and other testing methodologies is a plus.
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What We Do
SWATX was established in 2017 in IT Consulting practice however due to the changing built environment and the growing needs of our clients; it became necessary to broaden the services that could be provided by SWATX, so as to offer multi-disciplinary IT management consulting services and IT outsourcing under one ceiling.
SWATX have extended its portfolio through strategic partnerships to cover IT Infrastructure and Network Implementation, Business Management Tools and Applications and Security Solutions. We also act in a virtual CIO role as your trusted advisor, with a focus on improving processes and future growth. Moving along, SWATX has started to build its own unique products to support small and medium enterprise companies in their growth through IT transformation.
