Downtown Communications Specialist

Summary

The Specialist must be highly organized and capable of managing multiple priorities in a fast-paced environment. Strong customer service skills are essential, along with the ability to engage effectively with the public, business owners, and a variety of stakeholders. Responsible for developing and maintaining digital assets for Downtown Garland, this position also supports the planning and implementation of district initiatives and projects. The ideal candidate demonstrates professionalism, adaptability, and a collaborative approach to supporting the ongoing success of the Downtown district.

Pay Range: $20.72 - 26.78 (Depending on qualifications and experience)

Essential Duties and Responsibilities
The following duties are representative of the position. Other duties may be assigned.

• Develop, manage, and maintain digital assets for Downtown Garland, including website content, email marketing, and district communications such as newsletters and annual reports.

• Plan and execute social media strategies and campaigns; monitor performance, analyze analytics, and recommend improvements.

• Provide project support, including data collection and analysis, public outreach, and support of downtown events and promotional activities.

• Prepare agendas, meeting minutes, reports, presentations, and correspondence for the Downtown Development Office.

• Maintain knowledge of Downtown Garland assets (restaurants, attractions, events) to support resident and visitor engagement.

• Manage and update stakeholder and resource databases, including downtown property inventories and map, pole banners, promotional inventory.

• Supervise seasonal staff, interns and support community engagement efforts.

• Assist with planning and execution of special events, promotions, and outreach initiatives.

• Build and maintain partnerships with downtown stakeholders and provide excellent customer service to visitors and businesses.

• Perform administrative support tasks, including filing, organizing, research, and purchase coordination.

Minimum Qualifications

• Bachelor’s degree

• One-year related experience

Or an equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.

Preferred Qualifications

Education/ Experience 

• Bachelor’s degree in marketing, Communications, Public Administration, Public Relations, or similar field of study

• At least four (4) years of marketing, communications, or district coordination experience

• Experience working with small businesses and nonprofit organizations

• Experience with website management such as Wix, CivicPlus,,or other Content Management Systems such as Sprout Social, Canva

• Proficient in Adobe Software

Knowledge, Skills & Abilities

• General knowledge of the principles and practices of website management

• Technical and communications skills, both oral and written

• Proficient skill in Microsoft Office (Word, Excel, PowerPoint, Teams)

• Ability to take on challenges and learn at a quick pace

• Ability to work on multiple projects at the same time

Licenses and Certifications

• Valid Class C Texas driver's license

Physical Requirements / Work Environment

The work environment and physical demands described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

The incumbent works in a typical office environment daily; may be exposed to some unpleasant environmental conditions.