DODO Media and Performance Marketing Coordinator

Summary

Dodo is the beloved Italian ‘charming jewelry’ brand. Its distinctive line of jewels and charms communicates the brand’s values, builds communities and encapsulates special moments. The Milan Maison’s chic, ready-to-wear jewels are designed to be layered, stacked and mixed-and-matched, to elevate the everyday look for a modern woman. Sustainable since its inception, and partnering with organizations to protect the environment, Dodo is one of the first jewelers to use 100% responsible gold in all its creations. Inclusive in its very existence, DoDo encourages diversity and self-expression, believing that authenticity is the purest jewel in all of us.

Job Description

Your opportunity

We are currently looking for a Media and Performance Marketing Coordinator who will join the Brand Department, working closely with all internal (E-Commerce, Communication and PR, Product Marketing, Merchandising) and external (Media Agency, Media Partners) stakeholders to drive the growth of the brand awareness and website's performance, with maximum efficiency. He/She will ensure that acquisition campaigns achieve their objectives while being delivered with excellence, across all aspects: messages and creations, budget allocations, technical monitoring, reviews, and ad hoc analyses. Here a list of the main activities:

• Propose and implement a media strategy, across digital, print and OOH, in accordance with the top management vision and guidelines.

• Manage the budget and ensure campaign activation with the partner agency and media partners, from briefing to final reporting.

• Drive and execute digital performance campaigns  

• Boost website digital presence thanks to an efficient SEA strategy.

• Track performance, analyze results and share recommendations to improve and establish reports on a regular basis

• Directly manage boosting of posts on social media (Meta & Tik Tok)

• Analyze website traffic across all channels to better understand the purchase discovery journeys and to feed our ongoing planning and optimization process with key business and user insights.

• Analyze social media results and give suggestions

• Monitor rigorously the media budget, from budget consolidation to payment of service providers (inserting Pos and relating with F&A department)

• Ensure that the brand's image is respected across all channels, whether in copy, creative, or deployed strategies.

• Coordinate artwork deliveries and creative asset requirements for performance and social campaigns

• Coordinate with sales marketing department for COOP advertising

• Support the sales marketing team with reporting about advertising activities

Who you are

• Graduation in Economics, engineering or marketing;

• 5 years of experience in media planning with a strong focus on digital and performance marketing

• Proven experience in performance-based acquisition campaign management and a good understanding of different acquisition channels, ideally gained through experience working in a specialized agency.

• Agile, autonomous, and able to find solutions on your own.

• Data driven and analytic approach with constant focus on ROI

• Able to manage and deliver priorities within deadlines

• Strong interpersonal skills; team-work oriented, able to work in a fast-paced environment

• With significant experience in Google Analytics, you are familiar with these platforms : Google Ads, Meta Business Manager, TikTok Ads, Snapchat Business, etc.

• Proficiency in one of the following tools is a real asset : Google Looker Studio, Big Query, SA360, GA 4.

• Good knowledge of SEO tools

• Proficient with Excel and Power Point

• Passionate about Fashion and Luxury

• Proficient in English and Italian; French is a strong plus

Why work with us?

This is a fantastic opportunity to become part of a dynamic team with an unconventional brand that offers possibilities to learn and grow. Talent development is a managerial principle at Dodo and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Job Type

Regular

Start Date

2025-06-01

Schedule

Full time

Organization

Dodo S.r.l.