TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the launch of our successful streaming platform ViX.
TelevisaUnivision is seeking a talented and energetic Display & Programmatic Media Manager.
YOUR DAY-DAY: (aka Responsibilities)
- Define and manage paid marketing strategies in DSPs, Programmatic Guaranteed, PMPs, and Direct Media for the VIX brand.
- Generate analytical reports to showcase results and understand performance trends.
- Monitor campaigns by providing actionable testing, audience optimizations, and creatives to improve conversions, ensuring the achievement of monthly and annual goals on time and within scope.
- Advanced use of metrics and reporting from web analytics, ad serving, and app tools.
- Stay up to date with the latest trends and products in the digital ecosystem and propose ideas and recommendations.
- Ensure correct trafficking for CM360 placements.
- Collaborate with marketing specialists from other channels such as SEM, Social Media, UAC to understand the complete strategy.
YOU HAVE:
- Bachelor's degree in Communication, Business Administration, Advertising, or Marketing.
- 3 years of experience in a similar role or related field.
- Data analysis and acquisition metrics (Conversion, CPA, CPI, CPC, CPMs, etc.).
- Experience in understanding attribution flows and platforms (AppsFlyer, Kochava, CM360, G4).
- Expert in Microsoft tools (Excel, Word, Outlook, PowerPoint).
- English language: Advanced.
- Excellent oral and written communication skills in both English and Spanish.
- Curious and eager to always learn and stay updated with the latest industry news.
- Willing to work in Mexico City.
- Employment and education records will be verified.
- Applicants must be authorized to work in Mexico full-time.
Univision es un empleador que ofrece equidad e igualdad de oportunidades. Todos los solicitantes calificados recibirán consideración para el empleo sin distinción de sexo, identidad de género, orientación sexual, raza, color, religión, origen nacional, discapacidad, estado de veterano protegido, edad o cualquier otra característica protegida por la ley.
Top Skills
What We Do
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMas, and a portfolio of 38 cable networks, which include TUDN, Galavision, Distrito Comedia and TL Novelas. The Company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world.
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