Director, Web Growth

Mobile has long been at the center of Gametime's success, but web GMV potential isn't fully realized. Today, the levers that drive it — paid search, on-site conversion, SEO, and content — are managed in pieces rather than owned as a single outcome.

We're hiring a Director of Web Growth to change that: to run web the way a GM runs a business, with GMV as the number you're accountable for and every channel and page as a lever you're willing to pull, cut, or reinvent to move it. You'll identify where growth is being left on the table, prioritize the highest-impact opportunities, and partner closely with Product and Engineering to unlock them — not just request changes, but diagnose funnel drop-off yourself and drive the fixes.

This is a new role. You'll manage our paid search function directly, work hands-on with Product on conversion and funnel performance, and stand up net-new capability in SEO and content — likely starting with contractors and agencies rather than a large owned team. You'll report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline/brand media.

• Web-driven GMV and blended contribution economics as your core metric — not the performance of any single channel in isolation.
• Own the comprehensive view of a web customer’s total lifecycle, defining and strengthening the funnel to drive customer lifetime value.
• Direct management of our paid search team — strategy, budget allocation, and performance, with enough SEM fluency to coach and push, not necessarily to execute it yourself.
• Hands-on partnership with Product on CRO — analyzing funnel performance and customer behavior, prioritizing a testing roadmap, and pushing site/experience changes that move conversion, not just requesting them.
• An experimentation engine — establishing a rigorous testing culture across landing pages, user flows, and conversion optimization, in partnership with Product and Engineering.
• Building SEO and content capability from the ground up — scoping the opportunity, deciding whether it's an agency, contractor, or eventual hire, and standing up the initial engine.
• Cross-functional input into paid social and CRM where it intersects with the web funnel or GMV mix, without formal ownership of that channel.
• A clear, data-grounded point of view on when web should feed app installs versus stand on its own, with tradeoffs made explicit to leadership.
• Full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to defend tradeoffs, not channel-level vanity metrics.
• Visibility and operating cadence — building the dashboards, metrics, and business reviews that keep web growth focused on the highest-impact opportunities.

Required

• 8–12 years in growth, web product, ecommerce, or CRO, including 2–3+ years owning a revenue or GMV number that spanned more than one channel.
• Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work with Product/Design/Engineering to test and fix it yourself — this is the core muscle of the role.
• Working fluency in paid search — you understand SEM well enough to direct strategy, coach a team, and ask sharp questions, even if you're not the one in the platform day to day.
• Fluency in full-funnel economics — blended CAC/LTV, contribution margin, AOV — as the language you use to make and defend decisions.
• Experience standing up new capability (a channel, a team, a vendor relationship) from a lean or zero starting point.
• A track record of being evaluated on a business outcome rather than a channel KPI.

Bonus

• Background at a marketplace, travel, ecommerce, or inventory/demand-driven business where SEM, SEO, and CRO had to work together against one number.
• Experience managing SEO and/or content through agencies or contractors rather than solely through an owned team.
• A point of view on web-to-app dynamics in a company with both surfaces.
• Formal experimentation program design (prioritization frameworks, testing governance).
• Pricing or promo strategy exposure.
• AI fluency — using AI to accelerate experimentation, testing velocity, or decision-making.

In your first 90 days

• You've audited the web funnel and SEM program, identified the biggest efficiency gaps and growth levers, and have a documented point of view on where to focus.
• You're managing the paid search team independently and have a clear handle on account structure, budget, and performance.
• You've scoped the SEO/content opportunity and have a plan — agency, contractor, or otherwise — to start building it.

In your first year

• Web-driven GMV is growing efficiently, and you can point to specific tradeoffs you made across channels to get there.
• You've run meaningful CRO/experimentation work in partnership with Product that measurably improved conversion.
• SEO/content capability exists where there was none, and is producing early signal.
• You have a clear, evidence-based point of view on the web/app relationship that leadership trusts.

You'll join a small, experienced growth team and report to the VP of Growth, alongside peers running paid social, CRM/lifecycle, and offline media. This is a player-coach role, weighted toward player — you'll manage the paid search team directly, but the CRO and SEO/content work is hands-on. You're building capability more than inheriting it.

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition