Director - Web Experience

About Uphold

Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries. 

Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.

To learn more about Uphold, please visit https://uphold.com.

The Opportunity

We are seeking a seasoned Director of Web Experience to lead our digital presence. In this role, you will shape and execute our web design strategy, drive the development of high-performing websites, and deliver exceptional digital experiences that captivate and convert. This role will also oversee all of the SEO components for both mobile and web.

What you'll be doing primarily

Develop and execute a comprehensive web design strategy aligned with the company's brand identity and business goals.

• Lead a team cross functionally to create engaging, high-performing websites.
• Collaborate with marketing, product, website engineering and content teams to optimize the customer journey and improve conversion rates.
• Utilize data analytics, A/B testing, and user feedback to continuously refine web experiences and improve performance.
• Ensure that all web designs follow best practices in accessibility, SEO optimization, and mobile responsiveness.
• Stay ahead of digital trends, emerging technologies, and industry standards to implement innovative solutions.
• Advocate for user-centered design principles, ensuring that users needs drive decision-making.
• Define and track key KPIs related to engagement, usability, and conversion to measure website success.

Required Qualifications

• Demonstrated ability to drive marketing outcomes through impactful digital experiences
• Strong proficiency in design tools 
• Deep understanding of UX/UI principles, wireframing, prototyping, and responsive design.
• Comfortable designing within real-world technical frameworks, SEO and analytics requirements, and CMS workflows ensuring design decisions support discoverability, engagement, and content scalability. Experienced with design systems is a plus.
• Proven ability to lead and mentor cross-functional teams in a fast-paced environment.
• Excellent project management skills and ability to balance creative vision with business needs.
• Strong communication skills to present ideas and strategies to executives and stakeholders.
• 8-10+ years of experience in building websites, with at least 3+ years in a leadership role.
  

Importantly, if you’re looking for a senior role with us, you will have achieved many of the things above while also providing mentorship to others, and have engaged in public speaking opportunities.

What we have to offer you

Innovation and Impact: Be a part of a company driving innovation and making meaningful impact. Work on cutting-edge projects in a stimulating and challenging work environment.

Competitive Compensation: We offer a salary, stock options, performance-based bonuses, and comprehensive benefits.

Strong Company Culture: Join a supportive and positive work environment built on shared values of integrity, teamwork, accountability, and excellence.

Global All-Hands Calls: Regular sessions to share updates, strategize, and foster connections.

Development: Opportunities for training and mentorship programs.

Flexibility: Work from home, from other locations or slightly different hours available.

Inclusive and Diverse Environment: Foster an environment where different perspectives are valued.

Benefits

• Annual bonus program based on individual, team and company performance.
  
• Home office stipend to support the setup of a productive home office.
  
• Generous PTO, healthcare coverage, and employee assistance programs.
  
• Interesting and fun events and celebrations.
  
• Foodie culture and well-stocked office kitchen. 

Salary: $120,000 - $150,000 DOE

Join our team and embark on a fulfilling career where you'll have the opportunity to grow, innovate, and contribute to something meaningful. Come and be a part of our talented team! 

If this job isn’t exactly what you are looking for, visit our careers page to check out all our exciting opportunities.  

EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.