Director, US Marketing

Who We Are

At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities.

From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it.

At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people.

We’ve Got You Covered

• Compensation Philosophy: Our strategy is simple—we aim to match the market. We regularly review industry standards to ensure our total rewards package is competitive and fair. This commitment helps us attract and retain talented individuals who share our purpose.
• Discretionary Annual Bonus: Enjoy the opportunity for a discretionary bonus based on individual performance and company success.
• Comprehensive Benefits: Our benefits include health and dental plans with 100% of the premiums covered. We also offer an Employee Assistance Program to support your mental well-being and provide resources for personal challenges.
• Retirement Plans: Plan for your future with our robust retirement savings options, ensuring you’re set for the long haul.
• Hybrid Work Environment: Experience the best of both worlds with our hybrid work model, allowing you to balance remote work with in-office. When you're at our corporate head office, enjoy a relaxed and collaborative environment featuring breakout rooms for brainstorming and unwinding, plus a variety of snacks to keep you energized throughout the day.
• Perks and Rewards: Enjoy reimbursement for tuition assistance and professional development, discounts through Perkopolis and participate in our rewards and recognition programs to celebrate your contributions.

The Job: Director, U.S. Marketing

We’re looking for a strategic and data-driven Director of U.S. Marketing to lead and execute the localized marketing strategy for Money Mart U.S. and The Check Cashing Store. This role will focus on customer acquisition, retention, and brand growth through digital, retail, and traditional marketing channels—including OOH, direct mail, email, SMS, affiliate, and ping tree networks.

The ideal candidate brings extensive U.S. marketing experience, a deep understanding of omni-channel strategy, and a strong background in the sub-prime lending or financial services space. You’ll work closely with Canadian and U.S. teams to ensure market alignment while executing high-performing, U.S.-specific campaigns tailored to regional trends and consumer behavior.

What You’ll Do:

• Develop Localized Strategy: Own the U.S. marketing strategy and adapt corporate direction to meet U.S.-specific business needs, consumer preferences, and market dynamics.
• Drive Brand Engagement: Customize brand messaging to resonate with U.S. audiences across all marketing channels and improve acquisition, retention, and brand perception.
• Leverage Market Intelligence: Conduct deep research on U.S. consumer trends, competitive activity, and regulatory factors to inform local pricing, offers, and marketing tactics.
• Collaborate Across Teams: Partner with Canadian marketing and U.S. retail, compliance, and product teams to ensure coordinated execution with room for local innovation.
• Manage Affiliate & Ping Tree Channels: Oversee performance-driven lead generation strategies through ping trees and affiliate networks, continuously testing and optimizing.
• Own the Budget: Lead the U.S. marketing budget with full accountability for spend, ROI, and strategic investment priorities.
• Optimize Performance: Use real-time data and campaign metrics to adjust tactics, refine strategies, and drive continual improvement across all marketing functions.

What You’ll Bring to the Table:

• U.S. Marketing Expertise: You have demonstrated success leading U.S.-based marketing initiatives, with a strong understanding of U.S. consumer behavior, media mix, and compliance landscape.
• Sub-Prime Lending Experience: You bring knowledge of the financial services or money services industry and are comfortable navigating its unique marketing challenges.
• Omni-Channel Proficiency: You’ve built and executed marketing strategies that span digital, retail, affiliate, ping tree, and traditional media.
• Analytical Rigor: You can break down complex data and translate insights into actionable marketing improvements.
• Relationship Builder: You communicate clearly, lead cross-functional teams with ease, and collaborate across borders and departments.
• Marketing Technology Savvy: You're fluent in marketing platforms, CRM systems, affiliate tracking tools, and performance analytics.

Education + Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred
• 7+ years of progressive marketing experience
• Proven U.S. marketing experience required
• Background in money service businesses or sub-prime lending strongly preferred
• Hands-on experience with affiliate and ping tree marketing is a strong asset

Ready to make an impact? If you’re excited to bring your skills to a company that’s changing the game, we’d love to have you onboard. Apply today and let’s build the future of MFSG, together!

#SJ