ultrainnovative – Tackle rare and dynamic challenges
Reporting to the US Marketing Lead, the Director of US Marketing will direct all Marketing initiatives for the continued successful commercialization of Dojolvi and Mepsevii in the US market. The Director will lead the development and execution of best-in-class annual marketing plans inclusive of market conditioning and development, disease education, brand strategies and tactical plans utilizing deep marketing knowledge and former successful metabolic rare disease & biopharmaceutical marketing experience. The Director is responsible for the implementation of the brand strategy and corresponding tactics for the ongoing commercialization of both brands The successful individual will work cross-functionally with Medical Affairs, Global Brand Strategy, Marketing Research, Market Access, Patient Services, Regulatory, Legal, Compliance, Clinical Development, and Supply Chain and will work with other members of the commercial services team as needed. The individual will lead projects through the Materials and Medical Review process.
With a dotted line to the Global Brand Strategy team, the Director, Global Commercial Lead IEM, is responsible for leading cross portfolio commercial led initiatives in support of planning for the successful commercialization of our IEM pipeline. The individual will closely collaborate with Global Regional stakeholders to identify important market trends, implement global commercialization launch strategies, and communicate with senior leaders all within a fast moving, challenging and dynamic commercial environment. This role will also be responsible for leading the implementation of a consistent brand and tactical planning process for the IEM programs.
Work Model:Remote: Officially documented as working full-time from home, with travel to Ultragenyx's offices or other locations on occasion as needed.
Responsibilities:- The brand lead is jointly responsible with the Medical Director, Medical affairs for leading the North American Franchise Team (NAFT)
- Work closely with the Marketing Lead and National Field Director to lead the US marketing initiatives, monitor the progress of these marketing initiatives and adjust appropriately to optimize patient access and key customer uptake
- The Director is responsible for marketing leadership and mentoring and development of the marketing team.
- Flawless Brand strategy execution as it applies to direct to patient support programs, professional communications, and key opinion leader (KOL) development.
- Leads the development of annual brand plans and associated budgets and is responsible for managing execution against plans and budgets, overseeing and manage day to day brand budgets, and ensure on-time delivery within budget of all marketing initiatives
- Monitors progress of plans and makes adjustments as necessary.
- Works collaboratively with the Global Brand Strategy group ensuring seamless two-way communication & US alignment with global brand plans
- For all initiatives, whenever possible, establish ways to measure impact, report results, and adjust plans accordingly
- Build strong, collaborative relationships cross-functionally across the organization.
- Identify issues that could potentially create barriers to patient flow/access and provide solutions
- Lead the organization in a manner that is patient-centered and respectful of all customers and stakeholders
- Manage all US brand promotional activities within corporate and industry guidelines for ethics and compliance.
- Work cross-functionally and partner with multiple non-commercial teams including Global Marketing, , Government Affairs, Medical Affairs, Clinical Operations, Legal, Compliance, Regulatory Affairs, & Patient Advocacy
- Partner with commercial colleagues and the customer facing Field Teams including Market Access, UCLs, Patient Support providing training and leading workshops focused upon disease awareness, product adoption and patient access
- Deliver impactful brand and/or market development strategies that are well articulated, communicated, and agreed to by the relevant parties
- Help drive commercial leadership on cross-functional, and cross-geography launch teams to ensure effective allocation of effort and resources
- Ensure Commercial considerations are included in cross-functional core team decisions related to data generation, trial strategy, clinical study site selection, medical strategy development, lifecycle management and manufacturing
- Help lead a consistent brand and tactical planning process across the IEM programs.
- BA/BS degree or equivalent life-sciences qualification required. MBA preferred.
- Minimum 10 -12 years of sales and marketing experience in the biopharmaceutical industry with at least 5 years in rare/ultra-rare disease, experience with Metabolic Genetics highly desirable. Direct sales experience strongly preferred.
- Successful candidates will have a proven ability to work in a multidisciplinary team with a high degree of collaborations, a strong patient focus and an understanding of U.S. patient access challenges.
- Strong command of analytical and market research techniques with a proven ability to interpret market insights to help guide strategic direction and prioritize tactics.
- Demonstrated ability to think strategically and act creatively to develop and lead innovative brand strategies and tactics
- Proven experience working with and managing external partners, including Advertising and Communications agencies
- Demonstrated ability to use rigorous logic and methods to solve difficult problems with effective solutions.
- Strong business acumen with solid scientific knowledge is required.
- Demonstrated ability to collaborate and negotiate business solutions in a complex and fast paced environment.
- Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts and ensure flawless execution. Proven teamwork and collaboration skills.
- Excellent public presentation skills, written communication and listening skills.
- This position will require a minimum of 30% travel in the US
#LI-AM1 #LI-Remote
The typical annual salary range for this full-time position is listed below. This range reflects the characteristics of the job, such as required skills and qualifications and is based on the office location noted in this job posting. The range may also be adjusted based on applicant's geographic location.
This position is eligible for annual bonus and equity incentives. Actual individual pay is determined by demonstrated experience and internal equity alignment.
Ultragenyx Pharmaceutical is an equal opportunity employer and prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital and veteran status, and any other status or classification protected by applicable federal, state, and/or local laws. Reasonable accommodation will be provided for all protected statuses or classifications protected by applicable law, including individuals with disabilities, disabled veterans, for pregnancy, childbirth, and related medical conditions, and based on sincerely held religious beliefs. Applicants can request an accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application, or in any part of the recruitment process, you may contact Talent Acquisition by emailing us at [email protected].
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Skills Required
- BA/BS degree or equivalent life-sciences qualification
- MBA
- Minimum 10-12 years sales and marketing experience in the biopharmaceutical industry
- At least 5 years experience in rare/ultra-rare disease
- Experience with Metabolic Genetics
- Direct sales experience
- Proven ability to work in multidisciplinary teams with patient focus and understanding of U.S. patient access challenges
- Strong command of analytical and market research techniques and ability to interpret market insights
- Proven experience managing external partners, including advertising and communications agencies
- Demonstrated strategic thinking and creative development of brand strategies and tactics
- Strong leadership with ability to mentor, influence stakeholders, and ensure flawless execution
- Excellent public presentation, written communication, and listening skills
- Willingness to travel a minimum of 30% within the US
Ultragenyx Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ultragenyx and has not been reviewed or approved by Ultragenyx.
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Healthcare Strength — Benefits begin on the first day with multiple medical plan options alongside dental and vision coverage. Employer-funded HSA contributions and employer-paid mental health support via Spring Health add notable depth to healthcare support.
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Leave & Time Off Breadth — Paid time off is broadened by two fully paid company shutdown weeks in August and December in addition to holidays and baseline vacation. Paid sick time, paid volunteer time, and a substantial paid leave program further expand time-off support.
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Retirement Support — Retirement support includes a 401(k) program with a match on employee contributions and immediate vesting. An employee stock purchase plan discount also strengthens the overall financial rewards package.
Ultragenyx Insights
What We Do
At Ultragenyx, we fundamentally believe that taking real impactful action to care for the needs of patients and our people is always the right thing to do. To achieve this goal, our vision is to lead the future of rare disease medicine. For us, this means going where other biopharma companies won’t go – challenging the status quo and creating a new model that advances our field so more patients and caregivers can benefit from life-changing treatments. We do this by following the science, applying a novel rapid development approach, making innovative medicines at fair and reasonable prices, and creating a collaborative ecosystem to reach patients in ways that are most meaningful for them.
