The Role
Lead U.S. trade marketing strategy and calendar across Sephora, Ulta, and professional channels. Develop and execute 360° retailer plans, partner with Sales and cross-functional teams, manage budget, vendors, and international localization, analyze performance, and drive channel growth and retailer relationships.
Summary Generated by Built In
Director, Trade Marketing
Location: New York, New York
4 day a week hybrid schedule
About The Talent Project:
The Talent Project is a female-owned and led executive search firm specializing in marketing, creative, and supply chain roles across the beauty, wellness, and longevity industries. We offer end-to-end recruitment support for full-time direct-hire positions as well as retained executive searches. With deep experience leading corporate recruitment, we operate as an extension of our clients' talent acquisition teams, ensuring a seamless and strategic hiring process.
About Our Client
Our client is a large-scale, globally recognized beauty brand with a strong presence across prestige retail and the professional channel. With an established business in the U.S. and a growing international footprint, the brand has built a loyal consumer base and continues to evolve its approach to drive growth across key retail and professional partners. This is an exciting opportunity to join a high-performing organization at a pivotal point in its continued growth.
About the Role
The Director, Trade Marketing will lead the U.S. trade marketing strategy across Sephora, Ulta, and the professional channel, bringing together brand, retail, and commercial priorities into compelling 360° marketing programs. This person will own the U.S. trade marketing calendar and strategy, partnering closely with Sales, Brand Marketing, Digital, Education, and international teams to ensure programs are aligned and executed effectively. The role will also serve as the key point of connection with international markets, ensuring global strategies are translated appropriately and executed consistently while maintaining relevance for each market.
Responsibilities
- Own the U.S. trade marketing strategy and annual calendar across Sephora, Ulta, and the professional channel.
- Develop and execute 360° retailer and channel marketing plans that connect brand storytelling, product launches, promotions, digital, social, CRM, retail media, merchandising, and in-store activations.
- Partner closely with Sales and Account teams to translate commercial priorities and retailer opportunities into impactful marketing programs.
- Lead trade marketing strategy for key product launches, seasonal moments, retailer campaigns, and promotional initiatives.
- Develop retailer-specific plans that are tailored to the unique customer, channel, and business objectives of Sephora, Ulta, and the professional channel.
- Collaborate with Brand Marketing, Creative, Digital, E-commerce, Education, PR, and Social to ensure cohesive execution across consumer touchpoints.
- Own the trade marketing budget, calendar, agency/vendor relationships, and overall program execution.
- Partner with international teams to ensure global trade marketing strategies are effectively localized and executed in-market.
- Establish clear tools, guidelines, and best practices to ensure consistency across international markets while allowing for local market needs.
- Analyze campaign performance, retailer data, and business results to identify opportunities and optimize future programs.
- Build strong relationships with key retailer and professional partners and stay closely connected to evolving channel priorities and opportunities.
- Lead cross-functional meetings and ensure teams are aligned on timelines, deliverables, and execution.
- Serve as a strategic thought partner to senior leadership on channel marketing opportunities and growth initiatives.
Qualifications
- 8+ years of experience in trade marketing, shopper marketing, retail marketing, brand marketing, or a related function within beauty, consumer, or CPG.
- Strong understanding of the U.S. prestige beauty landscape, with experience working across Sephora and/or Ulta; professional channel experience strongly preferred.
- Proven track record developing and executing integrated, 360° marketing programs across multiple channels and consumer touchpoints.
- Experience partnering closely with Sales and Account Management teams to drive commercial results.
- Demonstrated ability to manage complex, cross-functional initiatives from strategy through execution.
- Experience working with international teams and translating global strategies for the U.S. market.
- Strong commercial mindset with the ability to connect marketing strategy to sales, retailer, and business objectives.
- Excellent project management and organizational skills, with the ability to manage multiple priorities and tight timelines.
- Strong analytical skills and the ability to use data and insights to inform strategy and measure impact.
- Exceptional communication and relationship-building skills, with the ability to influence across functions and levels.
- A hands-on, entrepreneurial approach with the ability to operate strategically while also driving execution.
- Passion for beauty, consumer behavior, and the evolving retail landscape.
Please note, due to the high volume of submissions, we may not be able to respond to every applicant individually. However, if your background aligns with the opportunity, a member of our team will be in touch.
The salary range for this role is $150,000 $160,000 annually based on experience.
The Talent Project is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
Skills Required
- 8+ years of experience in trade marketing, shopper marketing, retail marketing, brand marketing, or related function within beauty, consumer, or CPG.
- Experience working across Sephora and/or Ulta (U.S. prestige beauty landscape).
- Professional channel (salon/professional) experience.
- Proven track record developing and executing integrated 360° marketing programs across multiple channels and touchpoints.
- Experience partnering closely with Sales and Account Management teams to drive commercial results.
- Demonstrated ability to manage complex, cross-functional initiatives from strategy through execution.
- Experience working with international teams and translating global strategies for the U.S. market.
- Strong commercial mindset connecting marketing strategy to sales, retailer, and business objectives.
- Excellent project management and organizational skills, with ability to manage multiple priorities and tight timelines.
- Strong analytical skills and ability to use data and insights to inform strategy and measure impact.
- Exceptional communication and relationship-building skills, with ability to influence across functions and levels.
- Hands-on, entrepreneurial approach able to operate strategically and drive execution.
- Passion for beauty, consumer behavior, and the evolving retail landscape.
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The Company
What We Do
The Talent Project LLC is a female-owned and led executive search firm specializing in direct hire and executive recruitment for beauty, wellness, and longevity brands, focusing on marketing, creative, and supply chain roles.
