POSITION TITLE: Director of Talent Acquisition
DEPARTMENT: Human Resources
REPORTS TO: Senior Director of Human Resources
SALARY RANGE: $135,000-$145,000 + 20% Bonus Potential!
FLSA: Exempt
JOIN OUR TEAM
At VASA Fitness, we want to create an uplifting experience for everyone by offering inclusive, accessible, and on-trend fitness. The foundation of our brand is rooted in a culture centered on unity, passion, love, integrity, fun, and trust. Because our culture is alive--embodied by members and team members alike--VASA is a place where lives are changed because of authentic connections made within our supportive community.
Our people BELIEVE in our brand, are HARD WORKING, have HIGH STANDARDS, and GIVE ENERGY to others.
BENEFITS
All employees receive two complimentary gym memberships--one for themselves and another to give away--plus 401k options. Additional benefit packages are available for employees who work 30+ hours per week.
- Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
Come join VASA Fitness and join a passionate, fun, and united team!
We are proud to be a 'Great Place to Work' certified company!
PURPOSE
The Director of Talent Acquisition owns the enterprise-wide talent acquisition strategy for VASA Fitness, leading the recruitment function across all club-level and Support Center positions in a multi-state, high-growth fitness organization. This role builds and scales the infrastructure, technology, and team needed to attract, hire, and retain top talent across approximately 18 districts and 80+ club locations spanning over 11 states. A core focus of this role is deep expertise in hourly, high-volume recruiting, ensuring club-level positions are filled quickly and consistently at scale.
The Director leads and develops the Talent Acquisition team, partners with executive leadership and field leaders on workforce planning, owns the employer brand strategy, manages the TA budget and vendor relationships, and drives the adoption of AI and automation across the recruiting lifecycle to improve speed and efficiency while ensuring compliant, responsible use. This role is a strategic partner to the business, translating growth plans into a proactive, data-driven hiring strategy that ensures VASA hires the right talent at every level.
ESSENTIAL DUTIES
- Own and drive the enterprise-wide talent acquisition strategy, aligning recruiting priorities with VASA's growth and business objectives.
- Lead, coach, and develop the Talent Acquisition team, including managers and recruiters, setting goals and holding the team accountable to performance and hiring metrics.
- Build and implement scalable strategies to attract, recruit, and retain top-tier talent across both club-level and Support Center roles.
- Serve as the organization's subject matter expert in hourly, high-volume recruiting, building and continuously refining strategies tailored to fast-paced, high-turnover club-level hiring at scale.
- Own end-to-end recruiting and staffing strategy for new club openings, ensuring each location is fully staffed with qualified talent ahead of launch.
- Manage relationships with external recruiting firms and staffing agencies, including selection, contract negotiation, and performance oversight.
- Evaluate, implement, and champion AI-powered recruiting tools and automation (e.g. AI sourcing, chatbots, automated screening and scheduling) to increase speed-to-hire and efficiency across high-volume hiring.
- Ensure the responsible, compliant use of AI in recruiting, partnering with Legal and Compliance to monitor evolving AI employment regulations and mitigate bias and compliance risk.
- Partner with executive leadership, Regional Directors, and District Managers to forecast workforce needs and build proactive hiring plans that support field growth.
- Own and evolve the employer branding strategy, ensuring it reflects VASA's culture, mission, and growth opportunities across all candidate touchpoints.
- Design and continuously improve recruiting procedures, including job application, interview, and onboarding processes, at an enterprise level.
- Own the Talent Acquisition budget, including agency, sourcing, and technology spend, and manage vendor relationships.
- Evaluate, select, and own the roadmap for Applicant Tracking Systems (ATS) and recruiting technology, leveraging data analytics to improve hiring efficiency and outcomes.
- Develop and maintain scalable pipelines of qualified candidates for high-volume field roles as well as specialized Support Center positions.
- Build and report on enterprise recruiting metrics and dashboards, presenting insights and recommendations to executive leadership.
- Implement and evolve sourcing strategies (e.g. social recruiting, Boolean searches, diversity sourcing) to strengthen the candidate pipeline.
- Advise and coach hiring managers and field leaders on interviewing techniques and hiring best practices.
- Monitor labor legislation across all states of operation, partnering with Legal and Compliance to mitigate risk and keep the organization ahead of regulatory change.
- Represent VASA Fitness at job fairs, career events, and industry conferences, and build the company's professional network through relationships with HR professionals, colleges, and community partners.
- Partner with the People & Culture leadership team on succession planning and talent pipeline strategy for critical field and Support Center roles.
QUALIFICATIONS & EDUCATION
- Bachelor's degree in Human Resources, Business, or related field required; Master's degree preferred.
- 8+ years of progressive recruiting and/or HR experience, including 3+ years leading and developing a recruiting team.
- Deep expertise in hourly, high-volume recruiting within a multi-unit, multi-state environment, with a proven ability to keep pace with high-turnover, fast-growth hiring needs.
- Proven track record building and scaling a talent acquisition function, ideally within a multi-unit, multi-state organization (retail, hospitality, or fitness industry experience a plus).
- Demonstrated success developing and executing employer branding and candidate engagement strategies at an enterprise level.
- Strong executive presence, with experience advising and influencing senior and executive leadership.
- Hands-on experience owning Applicant Tracking Systems, HR databases, and recruiting technology vendor relationships.
- Experience implementing recruiting automation and AI-driven tools (e.g. AI sourcing, chatbots, automated screening/scheduling) within an ATS or recruiting tech stack.
- Working knowledge of AI compliance requirements in hiring (e.g. EEOC guidance and state/local AI-in-employment laws) is preferred.
- Deep knowledge of labor legislation, including experience operating across multiple states.
- Experience managing a recruiting budget and external agency or vendor spending.
- Excellent verbal and written communication, team leadership, and executive-level presentation skills.
- Ability to collaborate and build trust with all levels of the organization, from Support Center leadership to club-level teams.
- SHRM-CP/SCP or PHR/SPHR certification preferred.
PHYSICAL REQUIREMENTS
- Ability to work in club offices; move about club floors and rooms; review, revise, and create club paperwork; communicate with employees, members, and the public.
- Travel: Must be able to travel by car and airplane up to 20-30% of the time to support a multi-state field organization.
- Ability to communicate via phone.
- Ability to access and operate company computer systems including preparing documents, entering data into computer system, and reading reports from a computer database or email system.
WORK ENVIRONMENT
- Work is typically performed in a normal business office environment.
- While performing the club-visit duties of this job, the team member is regularly exposed to moving mechanical parts. The noise level in the environment is occasionally loud.
- Ability to work a varied schedule to support the needs of the business.
This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.
VASA Fitness is an Equal Opportunity Employer
Location: 7100 E Belleview Ave Suite 303, CO Corporate Office, Colorado 80111
$135,000-$145,000 + 20% Bonus Potential!
Skills Required
- Bachelor’s degree in Human Resources, Business, or a related field
- 8+ years of progressive recruiting and/or HR experience
- 3+ years leading and developing a recruiting team
- Expertise in hourly, high-volume recruiting within a multi-unit, multi-state environment
- Experience building and scaling a talent acquisition function
- Experience developing and executing enterprise-level employer branding and candidate engagement strategies
- Experience advising and influencing senior and executive leadership
- Hands-on experience owning ATS platforms, HR databases, and recruiting technology vendor relationships
- Experience implementing recruiting automation and AI-driven recruiting tools
- Knowledge of AI compliance requirements in hiring, including EEOC guidance and state or local AI employment laws
- Deep knowledge of labor legislation across multiple states
- Experience managing recruiting budgets and external agency or vendor spending
- Excellent verbal and written communication, team leadership, and executive presentation skills
- Ability to collaborate and build trust across all organizational levels
- Master’s degree
- SHRM-CP, SHRM-SCP, PHR, or SPHR certification
What We Do
VASA Fitness is a high-value, low-price operator of fitness clubs and one of the largest in the U.S. Dedicated to helping people get healthy, feel strong, and be happy, VASA provides inclusive, affordable fitness options through a community-driven approach. They offer premium amenities and boutique-style classes, aiming to uplift others and help individuals achieve their best selves across numerous locations.
