We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.
Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.
This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
You can read The Brainlabs Culture Code in full here.
Role type: Full-time
Team: Strategy & Planning
Reporting to: Managing Partner, Strategy & Planning
Estimated Start: May 2025
Location: New York City, New York
Work Authorization: This role is open to US citizens or Permanent Residents. We are unable to sponsor any work authorizations for this role.
What's the role
We are seeking an experienced Director of Strategy to join our digital-first agency. The ideal candidate will be a data-driven and creative strategic thinker who can develop and execute innovative, integrated media strategies that drive measurable business results for our clients. We’re looking for a curious, collaborative and innovative storyteller who can dive into a client’s business and uncover the consumer-centric white space for a brand to own.
So, tell me about the company
Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.
To learn more about what it’s like to be a Brainlabber, check out our culture code.
What you do
Strategic Planning & Leadership
- Responsible for understanding client’s business objectives to provide strategic leadership and guidance
- Responsible for finding, mining and translating data into larger insights and provocations, whether that be from business analysis and analytics or consumer research
- Responsible for uncovering consumer problems and/or opportunities that open up white space for a brand to strategically own
- Develop data-backed communication strategies that activate consumer insights, drive innovation for clients and provide clear roles of media that align to our core media objectives
- Partner with planning and channel-leads throughout the plan build, ensuring the strategy and objectives are tied to the recommendation
- Acting as the champion of the story, owning the deck and ensuring our collective output is simple and clear both visually and in narrative
- Collaborating with the data and measurement teams to ensure we are building audience and measurement strategies that align back to our clients objectives and strategic vision
- Drive innovation in media planning approaches, incorporating the latest industry trends and best practices
- Responsible for presenting strategic media recommendations to senior client stakeholders
- Lead client meetings and workshops to align on objectives and approach for cross-channel plan
- Responsible for partnering with account leaderships to bring proactive thought leadership to the business
- Provide support with special projects and initiatives within the strategy group, including new business
- Provide guidance and insight about strategy practices to the wider team and departments
Client Leadership
- Work with clients to identify business problems and challenges
- Become an authority on the client’s business and their category
- Build and maintain strong client relationships, serving as a the day-to-day trusted advisor on media strategy
- Provide insight and perspective on the client’s strategic direction
- Provide proactive thought leadership on the clients’ business
Who you are
Required Qualifications
- 6+ years of experience in media, with significant experience in strategy and digital media
- Experience working on large-scale full-funnel clients with at least $100M+ a year in media spend
- Proven track record of developing and executing successful full-funnel cross-channel media strategies
- Deep understanding of the the media landscape, including programmatic, social, search, and emerging channels
- Experience with audience planning and segmentation, including audience tools (GWI, MRI, YouGov, Google Insights, etc.)
- Deep understanding of media methodology, including brand building principles and performance marketing
- Proven experience taking complex plans and building easy-to-understand deck presentations
- Proven achievement on a clients business or at the agency-level
- Strong presentation and communication abilities
- Direct management experience of at least 2+ people
Desired Skills & Experience
- Strong understanding of media measurement, including digital metrics, traditional media metrics, and attribution modeling
- Experience with marketing technology platforms (DSPs, DMPs, attribution tools)
- Knowledge of marketing mix modeling and multi-touch attribution
- Experience with advanced analytics and data visualization tools
- Experience working on local/regional clients and/or global clients
- Located near NYC
What happens next
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.
Thank you for your interest in Brainlabs! We look forward to getting to know you!
#LI-MB1
What happens next?
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
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What We Do
Hi! We’re Brainlabs, a global digital-first media agency.
We win for our clients using our unique formula of testing, tech & talent.
Testing is in our DNA. We run millions of experiments to deliver remarkable marketing ROI.
We call it the Brainlabs Effect™
We’re experts in:
- Paid Search
- Programmatic
- Paid Social
- Influencer
- Data Strategy
- Data Science
- SEO
- CRO
- Creative
- GMP
- Retail media
We also offer consultancy and training along with our proprietary tech stack to supercharge performance.
