An internationally award-winning B2B marketing agency expanding nationally, RedRover Sales & Marketing Strategy – named by the Chamber as one of the “Top 10 Companies to Watch” and by the Business Journal as a "Great Place to Work" – is seeking a Director of Insights & Strategy with deep experience conducting market research and creating powerful B2B marketing strategies that drive client results that matter such as incremental revenue and gross profit. This pivotal role sits on the company's leadership team.
Candidates must have at least 5 years of market research experience, 5 years of experience independently crafting B2B marketing strategies with a proven track record of outcomes, and 2 years of experience leading a team. Ideal candidates will also have extensive experience in campaign optimization, including a thorough understanding of how to fully optimize PPC, SEO, social media, and email marketing strategies for optimal performance.
Note: This is a remote position with occasional travel requirements.
Position Overview
The Director of Insights & Strategy plays a critical role in leading the development of RedRover’s flagship Growth Optimization (GO) Plan service. This position is responsible for conducting comprehensive market research, encompassing both qualitative and quantitative protocols. Using these insights, the Director will craft highly customized B2B marketing strategies, complete with a projected ROI that the agency will guarantee to clients. This role also requires strong presentation and sales skills, as you'll be responsible for delivering strategic recommendations to clients and guiding them into execution partnerships backed by our signature guarantee.
Required Knowledge, Skills & Abilities
Candidates should be prepared to demonstrate the following knowledge, skills and abilities.
- Deep experience in B2B marketing lead generation
- Strong presentation skills
- Strong storytelling and converting data and insights into actionable plans
- Market research best practices
- Advanced Excel experience
- Google Analytics experience
- Google Ads experience
- High-level understanding of SEO strategies (on-page and technical)
- Some hands-on keyboard PPC experience
- Website conversion rate optimization experience
- Hands-on keyboard social-media advertising experience, including LinkedIn, Instagram, and Facebook
- Strong, direct communication style that inspires others to follow your lead
- Experience developing and leading marketing strategies through almost every marketing channel
- Strong analytical thinking skills
- An affinity for results and tangible outcomes
- Excellent follow-through, organization, and project-management skills
- Each of RedRover’s core values: courageous, agents of change, an incurable need for results, self-disciplined/accountable, and team-win before the self-win, and the win matters
- Experience working in an agency or marketing services firm
RedRover offers competitive compensation as well as an innovative benefit package including healthcare, dental and vision benefits; generous paid time off that escalates with tenure; vacation expense reimbursement after a period of tenure; pet insurance; daycare expense reimbursement; fitness benefits; paid maternity/paternity leave after a period of tenure; retirement contributions after a period of tenure; flexible hours; and a dog-friendly workplace.
About Culture Index™
After you apply for this position, you will receive a thank-you email along with a link to a short survey. It's important that you complete this workplace preference survey, as your application cannot be reviewed until it's complete. Great news, though, as it only takes 8-10 minutes to complete.
Learn About RedRover's Culture
To learn more about our unique best-in-breed culture, click here.
RedRover is an Equal Opportunity Employer.
Similar Jobs
What We Do
RedRover is a full-service agency that specializes in the development and execution of results-guaranteed marketing and sales strategies for middle-market B2B companies. Since its founding in 2006, RedRover has fine-tuned a proven process for generating strong, predictable marketing ROI from a whole host of industry verticals. As a result of this effort, RedRover is now one of only two private, full-service marketing agencies in the entire country that dare to guarantee results for B2B companies. Over the years, RedRover’s results have led the firm to international acclaim, including at the ADDY Awards, International Communicator Awards, Summit International Awards, Davey Awards and Telly Awards — though the greatest reward of all is driving significant growth for our clients. Ready to crash the ceilings limiting your company’s growth potential? Contact RedRover’s pack of experts today.
