Summary
The Director/Sr Dir, Digital/Omnichannel Marketing will leverage your deep understanding of digital marketing strategy, media, technology, and analytics to drive business engagement. The ideal candidate is both strategic and hands-on, blending scientific understanding with marketing innovation to direct measurable business impact across digital, field, and traditional channels. This position will collaborate cross-functionally with brand leadership, internal stakeholders, and external agency partners. As Gossamer Bio builds its first commercial organization, this leader will design and operationalize our omnichannel foundations from the ground up, including infrastructure, processes, partnerships, and governance. This position reports to the SVP, Marketing.
Essential Duties and Responsibilities
- Define and implement scalable omnichannel operating models, processes, and tools for a growing commercial organization.
- Serve as a hands-on builder, establishing the foundation for omnichannel operations, vendor selection, and campaign execution.
- In partnership with commercial operations, ensure alignment on data infrastructure, marketing technology, CRM, and analytics integrations.
- Develop and execute an omnichannel marketing vision aligned with corporate brand, portfolio, and commercialization strategies.
- Lead cross-functional collaboration between Marketing, Sales, Medical Affairs, IT, Analytics, and Agency partners to ensure cohesive execution.
- Define and operationalize audience segmentation, journey mapping, and personalized engagement strategies across digital and offline channels.
- Build marketing automation programs to drive lead nurturing, HCP engagement, and patient awareness initiatives.
- Partner with analytics and insights teams to develop data-driven optimization frameworks and measure channel performance.
- Design and implement core data infrastructure, CRM, marketing automation capabilities through martech platforms (e.g., Salesforce Marketing Cloud, Veeva etc).
- Champion digital marketing within the marketing organization, fostering a test-and-learn culture.
- Ensure compliance with industry regulations while innovating in digital engagement.
- Establish KPIs, dashboards, and performance standards for marketing effectiveness.
- Manage the budget for the function, evaluate the cost-effectiveness of spending, and ensure the appropriate allocation of resources.
Job Qualifications
Education, Certifications, Experience
- Bachelor’s degree required, advanced degree in business or marketing preferred.
- 10+ years of marketing experience within the biotechnology or pharmaceutical industry. With 6 years of experience in a management or leadership role of people or function.
- 6+ years of digital marketing experience with a strong understanding of best practices and emerging trends across multiple channels, including websites, email marketing, mobile apps, and media.
- Experience building and executing Omnichannel marketing in launch settings or early commercial build environments strongly preferred.
- Proven track record of developing, shaping, and optimizing HCP and/or Consumer digital experiences.
- Analytical mindset with experience using data to drive decisions and optimize performance.
- Excellent relationship-building and business-partnering experience across multiple departments, external partners, customers and patients.
- The ideal candidate can operate effectively in a lean, fast-paced environment, leading through influence and collaboration.
Knowledge, Skills and Abilities
- Strong understanding of healthcare market dynamics, HCP engagement, and patient behavior insights.
- Strong problem-solving abilities with a data-driven approach to decision-making and strategic planning.
- Advanced communication and presentation skills, with the ability to engage and influence internal and external stakeholders.
- Knowledge of regulatory and compliance requirements in pharmaceutical marketing.
SPECIAL WORKING CONDITIONS
- San Diego or remote with a strong preference for the West Coast.
- Requires up to 25% travel.
Gossamer Bio is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants and complies with all applicable national, state and local laws governing nondiscrimination in employment.
The expected salary range for this position is listed below. Actual pay will be determined based on experience, qualifications, and other job-related factors permitted by law. This position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. This position also qualifies for the benefits as listed below.
Gossamer Bio offers highly competitive benefit plans and programs, including medical, dental and vision insurance, 401(k) and 401(k) matching , long-term incentive plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. For additional general information on Company benefits, please visit https://www.gossamerbio.com/work-at-gossamerbio/
California Consumer Privacy Act (CCPA) Notice for California Residents:
This notice is to notify you that personal data about you has been collected by Gossamer Bio (“Controller”), which is located at 3115 Merryfield Row, Suite 120, San Diego CA 92121 and can be contacted by emailing [email protected], because Controller wishes to evaluate your candidacy for employment at Controller.
Your personal data was either obtained from publicly available sources (e.g. LinkedIn) or provided to Controller by someone who referred you for potential employment. Controller’s Privacy team can be contacted at [email protected].
Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) and the California Consumer Privacy Act (CCPA) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data has been shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR and CCPA, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with a supervisory authority.
Top Skills
What We Do
Gossamer Bio is a San Diego-based company focused on the discovery and development of novel and differentiated therapeutic products, to address high unmet needs amongst various targeted patient populations. Founded by the former Receptos executive team, Gossamer Bio’s strategy will be to leverage an asset-rich in-licensing environment, with a focus on areas of high unmet need, utilizing a team with a strong track record of execution in immunology, inflammation, fibrosis and oncology.
