The Director, Social Strategy will lead the development of cross-platform social strategy across patient and HCP audiences, helping establish social as a strategic capability within Avalere Health. This role will be responsible for identifying platform opportunities, evaluating audience engagement trends, shaping innovative social recommendations, and partnering closely with internal teams, clients, and external partners to build integrated organic and paid social approaches.
This individual will serve as Avalere’s subject matter expert on social engagement, advising both internal stakeholders and clients on evolving platform behaviors, emerging content formats, influencer opportunities, and social-first campaign thinking. The role will also lead the recruitment, evaluation, and management of key opinion leaders (KOLs), digital opinion leaders (DOLs), patient ambassadors, and other relevant social voices to strengthen brand engagement strategies. The role requires a balance of strategic leadership, client-facing communication, hands-on planning, and cross-functional collaboration.
What You'll Do
- Lead cross-platform social strategy across patient and HCP audiences
- Serve as Avalere’s subject matter expert on social engagement, platform trends, and emerging opportunities
- Develop strategic recommendations for organic and paid social as part of integrated campaign planning
- Identify relevant social platforms, audience behaviors, content formats, and engagement trends to inform campaign direction
- Develop and lead influencer, KOL, DOL, and ambassador strategies aligned to brand and audience objectives
- Recruit, evaluate, and manage KOLs, DOLs, patient ambassadors, and creator/influencer partners for social engagement initiatives
- Partner with Account, Strategy, Media, Analytics, and external vendors to align social strategy with campaign objectives
- Present social recommendations, strategic POVs, and platform opportunities to internal stakeholders and clients
- Translate social insights and performance trends into actionable recommendations and future planning considerations
- Drive social-first thinking across campaign ideation, planning, optimization, and innovation
- Help establish scalable social processes, best practices, and strategic frameworks across the organization
- Mentor and guide junior social team members as the function expands
About You
- 8–10+ years of experience in social strategy, digital marketing, integrated media strategy, or social media planning
- Experience developing cross-platform social strategies for brands, ideally within healthcare, pharmaceutical, or other regulated industries
- Strong understanding of organic and paid social ecosystems, platform trends, content formats, and audience engagement behaviors
- Experience developing or managing influencer, ambassador, KOL, or DOL programs
- Experience advising clients and presenting strategic recommendations in client-facing settings
- Ability to translate social opportunities, performance insights, and audience behavior into clear strategic direction
- Experience working collaboratively across account, strategy, media, analytics, and vendor teams
- Familiarity with healthcare and pharmaceutical marketing dynamics is preferred Proven ability to balance strategic leadership with hands-on execution
Skills Required
- 8-10+ years of experience in social strategy, digital marketing, integrated media strategy, or social media planning
- Experience developing cross-platform social strategies for brands
- Experience working in or with healthcare, pharmaceutical, or other regulated industries
- Strong understanding of organic and paid social ecosystems, platform trends, content formats, and audience engagement behaviors
- Experience developing or managing influencer, ambassador, KOL, or DOL programs
- Experience advising clients and presenting strategic recommendations in client-facing settings
- Ability to translate social opportunities, performance insights, and audience behavior into clear strategic direction
- Experience collaborating across account, strategy, media, analytics, and vendor teams
- Proven ability to balance strategic leadership with hands-on execution
- Experience mentoring or guiding junior social team members
Avalere Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Avalere Health and has not been reviewed or approved by Avalere Health.
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Leave & Time Off Breadth — Time off is positioned as generous, including vacation, sick leave, and a year‑end holiday shutdown. Remote work flexibility is frequently highlighted as a strong complement to PTO.
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Wellbeing & Lifestyle Benefits — Work-from-home flexibility is emphasized through a “magnet not a mandate” approach with collaboration hubs. Wellbeing resources are visible, including mental-health support networks.
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Parental & Family Support — Family-forming support and external fertility-friendly accreditation are promoted. This signals investment in parenthood pathways alongside broader inclusion initiatives.
Avalere Health Insights
What We Do
Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our team of 1,500+ experts combine their knowledge and expertise across our core disciplines—Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology—to create the connections that make better health happen. We partner with our clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.
