Director/Senior Director, Marketing and Training

Secura Bio was established in 2019 with a singular mission: to close the gap between innovative oncology therapies and the patients who need them most. Our high-touch approach is informed by our decades of experience shaping the impact of oncology’s largest clinical and market opportunities. We know that true impact comes from personalization and an unwavering commitment to serve patients and expand the possibilities of life-prolonging oncology medicines.

About the Role

The Director/Senior Director, Marketing and Training will lead the development and execution of commercial strategies for Secura Bio’s US business, as well as develop a global strategic plan for Copiktra’s future indications. They will also drive the development of personal and non-personal promotional programs and tactics focused on multiple types of HCPs in hematology/oncology. This leader will be responsible for ensuring seamless collaboration across medical, access, field, and global teams to deliver meaningful impact for patients and healthcare providers. The ideal candidate brings deep hematology/oncology marketing expertise, a strong scientific foundation, and a passion for Secura Bio’s mission of bringing innovative therapies to patients in need.

Employment Type

Full-time

Reports To

Senior Vice President, Commercial Strategy and Operations

Key Responsibilities

Strategic Leadership 

• Develop and own the U.S. marketing strategy and annual business plan for Copiktra, including market positioning, competitive differentiation, resource allocation, and revenue forecasting. 
• Lead global brand planning and lifecycle management (3-5 year horizon), ensuring consistent positioning across markets while enabling regional customization. 
• Direct end-to-end launch readiness for future indications, including evidence generation, market access alignment, and go-to-market execution. 
• Establish and track strategic KPIs (market share, prescriber adoption, patient persistence, ROI), presenting quarterly business reviews to senior leadership. 

Brand and Customer Engagement 

• Design and execute integrated marketing campaigns delivering compliant, differentiated messaging across HCP, patient, and payer audiences. 
• Translate complex clinical data and real-world evidence into compelling value propositions tailored to each stakeholder group. 
• Architect omnichannel engagement strategies integrating digital channels, field interactions, and medical congresses to maximize reach and impact. 
• Drive customer insights through primary research, advisory boards, and competitive intelligence to refine messaging and identify adoption barriers. 
• Lead medical congress strategy for ASH, ASCO, EHA including satellite symposia, promotional presence, and KOL engagement. 
• Maintain expert knowledge of FDA/EMA promotional regulations, ensuring all materials and campaigns meet compliance standards. 

Commercial Training 

• Design and lead comprehensive commercial training programs including onboarding, product knowledge, selling skills, and ongoing field development. 
• Develop training content that is compliant, commercially relevant, and tailored to specialty market dynamics. 
• Track training completion rates and effectiveness metrics, driving continuous improvement through performance analysis. 
• Manage learning management systems, external training vendors, and agency partnerships to deliver high-quality programs on time and within budget. 
• Integrate real-world sales insights into training content to enhance relevance and field adoption. 
• Lead training materials through Material Review Committee approval process. 

 Cross-Functional Partnership 

• Collaborate with Medical Affairs, Market Access, Regulatory, and Legal to ensure scientifically rigorous, compliant execution across all commercial activities. 
• Build and nurture relationships with KOLs, patient advocacy groups, and professional societies to strengthen market presence. 
• Select and manage agency partners (creative, digital, media) ensuring strategic value and quality outputs. 
• Lead cross-functional brand team meetings, facilitate decision-making, and drive alignment across competing priorities. 

 Financial and Operational Accountability 

• Own brand P&L including revenue forecasting, expense management, and margin optimization with quarterly variance reporting. 
• Develop and manage marketing budget, allocating resources across campaigns, digital, congress, research, and training while optimizing ROI. 
• Establish analytics frameworks to measure promotional effectiveness, channel attribution, and campaign performance, reallocating spend to highest-performing tactics. 
• Implement efficient processes and project management disciplines that enable flawless execution in a fast-paced environment. Describe the specific responsibilities and job functions of the role

Required Qualifications

• Bachelor's degree required; MBA, PharmD, PhD, or MS in Life Sciences strongly preferred.
• 12–15 years in biopharma commercial roles with at least 5 years in hematology/oncology marketing.
• Minimum 3 years leading commercial training programs for biotech/pharma field teams.
• Proven success leading U.S. and global product launches in competitive specialty markets.
• Experience with biologics, targeted therapies, or cell/gene therapies highly valued.
• Deep understanding of hematology disease states and treatment landscapes.
• Strong analytical and strategic thinking with ability to synthesize complex data.
• Excellent leadership, communication, and influence skills across matrixed organizations.
• Demonstrated commitment to compliance, ethics, and patient-centric principles.
• Ability to navigate ambiguity, inspire innovation, and deliver results under pressure.

Salary: $215,000 - $263,000