Director of Sales

Type: Full-Time|Permanent
Location: Toronto, ON
Salary: $100,000 – $150,000 CAD annually
Reports to: COO

35,000 athletes. 20 locations. Millions of views.
Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

ROLE OVERVIEW

The Director of Sales is a vital part of Brodie League’s athlete growth and revenue expansion. This is a high-performance leadership role for a builder who can create systems, scale people, and turn frontline staff into an elite, customer-obsessed sales force.

You will own athlete growth across all Brodie League locations - increasing registrations, boosting retention, driving add-on revenue, and unlocking new opportunities to grow the brand. This role sits at the intersection of sales, customer experience, community, and operations.

Your job: build the ultimate service-driven selling machine across North America, powered by Brodie culture and frontline execution.

You will partner directly with on-site teams - League Managers, Athlete Experience Specialists, and Highlight Specialists - shaping the scripts, playbooks, tools, and habits they use to convert athletes, exceed expectations, and keep players coming back season after season.

Growth Strategy & Revenue Ownership

• Own the sales strategy and revenue targets for all Brodie League locations
• Build frameworks to increase athlete registrations, retention, referrals, and waitlist conversions
• Develop and test pricing strategies, add-on offerings, upsells, and new revenue streams
• Partner with Marketing to tighten funnels and optimize lead → registration conversion
• Analyze player behaviour to identify revenue opportunities and timing patterns

Staff Training, Coaching & Performance

• Build systems that increase returning athletes season-over-season
• Create customer service scripts that turn every staff member into a confident seller
• Implement follow-up processes, customer lifecycles, and retention workflows
• Coach staff on how to build relationships, anticipate athlete needs, and create “wow” moments
• Integrate sales opportunities into game night flow (check-in, jersey pickup, on-court engagement)

Field Sales Systems & Playbooks

• Develop Brodie’s full sales playbook used by League Managers, Experience Specialists, and Highlight Specialists
• Design training programs, workshops, and role-playing sessions to upgrade frontline selling skills
• Build dashboards and targets for staff and locations
• Review performance weekly with District Managers and League Managers
• Establish standards for communication, outreach, follow-ups, and athlete closing techniques

Data, Reporting & Optimization

• Track KPIs such as athlete signups, retention, referrals, and conversion rates
• Build dashboards that show performance by location, staff member, and season
• Use data to identify bottlenecks and design improvements
• Present weekly and monthly sales reports to the executive team

• 7+ years of sales leadership experience, ideally in consumer, sports, retail, or multi-location environments
• Proven ability to build and scale high-performance sales teams
• Experience creating systems, scripts, playbooks, and repeatable processes
• Strong understanding of customer psychology and service-driven selling
• Highly analytical - able to work with data, funnels, and conversion metrics
• Excellent coaching and communication skills
• Comfortable working in fast-paced, high-accountability environments
• Entrepreneurial builder who loves testing, iterating, and scaling
• 5 days in office at our Toronto HQ - Brodie has thrived due to a culture of collaboration and teamwork in office

Compensation Disclosure

The expected annual compensation range for this role is between $100,000 and $150,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.

• Comprehensive health and wellness plan
• Access to a yearly Brodie takeover of the Toronto Raptors court
• Significant growth and mentorship opportunities
• Professional development budget
• Details regarding our full benefits package will be provided during the interview process

Artificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.

This job posting is for a new position at Brodie League.

Interested candidates should apply by submitting their resume through the designated application platform.

Commitment to Inclusion

We know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.

We are committed to working with candidates from all ability levels throughout the recruitment process.