Director of Sales

About Guaranty Communications
Guaranty Communications is a fast-growing media company with a diverse portfolio of businesses that span traditional and digital media. Our entities include:

• Gatorworks: A full-service digital marketing agency offering web design, branding, SEO/SEM, programmatic advertising, streaming TV/OTT, and more.
• Guaranty Media: Four radio stations in the Baton Rouge market, including 104.5 ESPN, 100.7 The Tiger, Talk 107.3, and Eagle 98.1, the flagship station for LSU sports. Additionally, Guaranty operates LouisianaSports.net, the source for hard-hitting opinion columns and expansive feature stories about teams across Louisiana.

Together, these entities deliver innovative solutions to clients, combining the power of radio broadcasting, digital publishing, podcasting, live streaming, and cutting-edge digital marketing services.
Position Overview
Guaranty Communications is seeking a dynamic and experienced Director of Sales to lead and unify the sales efforts across all its entities. This high-level leadership role requires a seasoned sales professional with a minimum of 10 years of experience, including at least 5 years in a sales management role. The Sales Director will be responsible for building and managing a cohesive sales team that drives revenue growth across our diverse portfolio of services.
The ideal candidate will have a proven track record in sales leadership, with experience in media, digital marketing, or related industries. They will be a strategic thinker, a strong communicator, and a results-driven leader who thrives in a fast-paced, collaborative environment.
Key Responsibilities

• Unified Sales Leadership: Develop and execute a comprehensive sales strategy that integrates all Guaranty Communications entities, ensuring a seamless approach to cross-selling and maximizing revenue opportunities.
• Team Management: Recruit, train, and mentor a high-performing sales team, fostering a culture of collaboration, accountability, and excellence.
• Revenue Growth: Drive new business acquisition and expand existing client relationships across all platforms, including radio, digital publishing, podcasts, and digital marketing services.
• Client Solutions: Collaborate with clients to understand their needs and deliver customized, multi-platform advertising and marketing solutions.
• Collaboration: Partner with internal teams, including digital operations, broadcasting, and corporate marketing, to align sales efforts with overall business objectives.
• Market Insights: Stay ahead of industry trends and emerging technologies to position Guaranty Communications as a leader in the media and marketing landscape.
• Performance Metrics: Establish and monitor key performance indicators (KPIs) to track team success and ensure alignment with company goals.

Qualifications

• Minimum of 10 years of sales experience, with at least 5 years in a leadership role.
• Proven track record of meeting or exceeding revenue targets in media, digital marketing, or related industries.
• Strong understanding of both traditional and digital media sales, including broadcast radio, digital publishing, and digital marketing services.
• Exceptional leadership and team-building skills, with the ability to inspire and motivate a diverse sales team.
• Excellent communication, negotiation, and relationship-building skills.
• Strategic thinker with the ability to identify and capitalize on new business opportunities.
• Familiarity with the Louisiana market and/or sports media is a plus.

Preferred Skills and Experience

• Experience in a marketing agency or media company setting.
• Knowledge of digital marketing services such as SEO, SEM, programmatic advertising, and web design.
• Proficiency with CRM platforms (e.g., Salesforce) and sales analytics tools.
• Existing network of industry contacts to tap into for sales opportunities.

What You’ll Get

• Competitive base salary with opportunities for bonuses.
• Full benefits, including health insurance dental and vision insurance, life insurance, long-term/short-term disability, and supplemental insurance.
• Competitive 401(k) retirement matching.
• Paid time off, paid holidays, and a paid day of service for a non-profit of your choice.
• Matching financial contribution to a non-profit of your choice.
• Regular company social events and a collaborative, team-oriented culture.

About the Role
This is a high-impact, in-office leadership position based in Baton Rouge, Louisiana. The Sales Director will play a critical role in shaping the future of Guaranty Communications’ sales organization, driving revenue growth, and ensuring a seamless client experience across all entities.