Job Summary
Cornerstone is seeking a strategic and experienced Sales Director to lead our business development efforts in the live event production space, with a focus on the Utah market and beyond. This senior-level role is ideal for a seasoned sales professional with a strong network, entrepreneurial mindset, and a passion for events. You will be responsible for generating new business, developing and executing sales strategies, mentoring junior account executives, and driving measurable growth through data-driven decision-making.
Key Responsibilities
Sales Leadership & Team Development:
- Train, mentor, and develop junior sales executives to drive performance and growth.
- Foster a culture of accountability, innovation, and continuous improvement.
Sales Reporting & Goal Setting:
- Prepare monthly, quarterly, and yearly sales reports detailing wins, losses, and opportunity feedback.
- Develop and present annual sales goals and strategies, including KPI tracking and risk assessment.
- Deliver sales presentations outlining markets, opportunities, successes/failures, and strategic recommendations.
Sales Forecasting & Budgeting:
- Regularly prepare and update sales forecasts and budgets aligned with company financial objectives.
- Monitor and report on pipeline health and conversion rates.
Strategic Planning:
- Develop and implement strategic sales plans aligned with overall business goals.
- Participate in the development of the company’s strategic marketing plan and collaborate with senior leadership on go-to-market strategies.
Performance Management:
- Set clear performance goals for the sales team and monitor progress continually.
- Conduct regular performance reviews and provide coaching/feedback to team members.
Market & Competitor Analysis:
- Conduct market analysis to identify new business opportunities, emerging trends, and competitive threats.
- Adjust sales strategies based on market intelligence and competitor activities.
Key Account Management:
- Build and maintain relationships with key clients and venues.
- Negotiate and close major deals, ensuring client satisfaction and repeat business.
Collaboration & Cross-Functional Leadership:
- Work closely with marketing, operations, and finance to ensure sales initiatives are supported and aligned.
- Collaborate on pricing strategies, product development, and event execution.
Reporting & Communication:
- Prepare and present regular sales reports to executive leadership, including analysis of performance against targets, market trends, and strategic recommendations. Communicate sales goals and progress to the team and C-level executives.
Customer Feedback & Satisfaction:
- Gather and analyze customer feedback to improve sales processes and offerings.
- Resolve customer complaints and issues to maintain high satisfaction levels.
Qualifications
- Bachelor’s degree in Business, Marketing, or related field (Master’s preferred).
- 10+ years in B2B sales, event production, or business development.
- Proven success in leading sales teams and driving revenue growth.
- Strong interpersonal, networking, and presentation skills.
- Proficient in CRM software and sales analytics tools.
- Deep understanding of the Utah market and established professional network preferred.
- Willingness to travel (20–30%) for client meetings and industry events.
Top Skills
What We Do
Cornerstone is the leading producer of event tech and experiential marketing. We have the production solutions, technology, and creative prowess to differentiate and elevate your event. We are a full-service provider including concept creation, design, set building, lighting, sound, video, signage, talent, shipping and logistics.
