Description
Overview
Jensen Meat Company is seeking a visionary and results-driven Director of Sales to lead national growth across institutional, distribution, and enterprise foodservice channels. This executive role is responsible for designing and executing scalable commercial strategies, developing high-value partnerships, and driving revenue and margin growth across the foodservice portfolio.
The Director will lead the foodservice sales function, guide go-to-market strategy, and serve as a key commercial partner to executive leadership.
Primary Responsibilities
Strategic Leadership- Develop and execute long-term foodservice sales strategy aligned with enterprise growth objectives.
- Define channel, pricing, and customer acquisition strategies to maximize margin and market share.
Market Expansion & Enterprise Accounts
- Lead enterprise business development with national foodservice operators, healthcare systems, K–12, and hospitality groups.
- Own executive-level customer relationships and contract negotiations.
Team Leadership & Performance
- Lead, mentor, and develop the foodservice sales manager.
- Establish managerial KPIs, performance standards, and accountability systems.
Go-to-Market & Product Strategy
- Direct foodservice product launches with Marketing, R&D, QA, and Operations.
- Guide product positioning, pricing, and promotional strategies.
Channel Partnerships
- Build and manage broker and distributor networks.
- Optimize route-to-market strategy across all foodservice channels.
Financial & Sales Operations
- Own forecasting, pipeline strategy, CRM systems, and revenue reporting.
- Track gross margin, customer profitability, and growth metrics.
- Travel up to 50%.
Requirements
Education & Experience
- Bachelor’s degree in Business, Sales, Marketing, or related field (MBA preferred).
- 8–12+ years of progressive foodservice or protein/CPG sales leadership experience.
Knowledge & Skills
- Executive-level strategic selling and negotiation capabilities.
- Strong understanding of national foodservice distribution.
- Proven experience launching products and scaling sales teams.
- Advanced CRM and analytics proficiency.
- Bilingual (English/Spanish) strongly preferred.
Skills Required
- Bachelor's degree in Business, Sales, Marketing, or related field
- MBA
- 8-12+ years of progressive foodservice or protein/CPG sales leadership experience
- Executive-level strategic selling and negotiation capabilities
- Strong understanding of national foodservice distribution
- Proven experience launching products and scaling sales teams
- Advanced CRM and analytics proficiency
- Bilingual English/Spanish
- Willingness to travel up to 50%
What We Do
Founded in 1958 by Reggie Jensen, Jensen Meat Company is a leading processor of quality ground beef products for the food service distribution, restaurant, retail and school markets, including market leaders Walmart®, Sam’s Club®, Kroger®, Fat Burger® and Sysco®. Based in San Diego, California, the company produces 75 million pounds of ground beef annually from its 150,000-sq.-ft. facility, focusing on transparency, quality, flexibility, and food safety.
