The Role
Leads sales and marketing strategy across Canada and North America to drive revenue growth, market expansion, brand leadership, and strategic partnerships. Manages sales teams, key accounts, enterprise pursuits, marketing campaigns, KPIs, and high-value pipeline conversion. Builds executive relationships with OEMs, EPCs, and end users while collaborating with bids, operations, PMO, and customer success teams. Represents the company at industry events and guides growth across rail, transportation, oil and gas, utilities, telecommunications, and infrastructure markets.
Summary Generated by Built In
Director – Sales & Marketing
Location: Canada
Our Company
Willowglen Systems is a leading industrial automation company that provides innovative solutions for various industries, including rail, oil and gas, and energy. Our teams specialize in designing, integrating, and commissioning complex operational technologies including control systems, communications networks, and safety-critical infrastructure.
Position Summary:
At the forefront of Willowglen's growth strategy, this role provides the leadership and commercial direction required to strengthen market position, expand customer relationships, and deliver sustainable revenue growth.
A strategic and results-oriented Director, Sales & Marketing responsible for driving revenue growth, market expansion, and brand leadership across Canada & North America. Reporting to the CEO, this role will develop and execute integrated sales and marketing strategies that align with Willowglen's business objectives while strengthening the company's position within the transportation sector. The successful candidate will possess a strong understanding of the passenger rail automation ecosystem and a proven ability to identify opportunities, build strategic partnerships, and convert market potential into sustainable business growth.
The ideal candidate is a commercial leader and relationship builder who can develop high-performing teams, foster executive-level customer relationships, and lead pursuit strategies for complex opportunities. Working closely with the leadership team, this individual will play a key role in expanding Willowglen's market reach, diversifying growth.
Key Responsibilities
Strategic Leadership
Preferred Attributes:
Why Join Us?
Are you up for the challenge? Join Our Team
https://www.youtube.com/watch?v=_JWHLsToaxE
Our Mission
Willowglen’s mission is to be a global leader in delivering visionary, customer-driven industrial automation solutions.
Our Values
Respectful - We take the time to listen and understand each other, and this fosters feelings of mutual trust, safety, camaraderie, and well-being.
Agile - We are a customer-centric, responsive, and collaborative organization. We are quick to learn, adapt and respond to changing circumstances.
Innovative - We value and support innovation thereby allowing people to be innovative. We are always striving to deliver superior solutions.
Willowglen Systems Inc. is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our workforce. We thank all the applicants for their interest in this position; however, only those selected for an interview will be contacted by our recruitment team. If you require accommodation, please reach out to our hiring team and we will work with you to find reasonable solutions
Location: Canada
Our Company
Willowglen Systems is a leading industrial automation company that provides innovative solutions for various industries, including rail, oil and gas, and energy. Our teams specialize in designing, integrating, and commissioning complex operational technologies including control systems, communications networks, and safety-critical infrastructure.
Position Summary:
At the forefront of Willowglen's growth strategy, this role provides the leadership and commercial direction required to strengthen market position, expand customer relationships, and deliver sustainable revenue growth.
A strategic and results-oriented Director, Sales & Marketing responsible for driving revenue growth, market expansion, and brand leadership across Canada & North America. Reporting to the CEO, this role will develop and execute integrated sales and marketing strategies that align with Willowglen's business objectives while strengthening the company's position within the transportation sector. The successful candidate will possess a strong understanding of the passenger rail automation ecosystem and a proven ability to identify opportunities, build strategic partnerships, and convert market potential into sustainable business growth.
The ideal candidate is a commercial leader and relationship builder who can develop high-performing teams, foster executive-level customer relationships, and lead pursuit strategies for complex opportunities. Working closely with the leadership team, this individual will play a key role in expanding Willowglen's market reach, diversifying growth.
Key Responsibilities
Strategic Leadership
- Develop and execute a go-to-market strategy for MAC services aligned with corporate objectives.
- Define and manage sales and marketing KPIs, revenue targets, and growth plans.
- Collaborate with executive leadership to shape long-term business development goals.
- Lead a high-performing sales team focused on qualified, funded and approved passenger rail projects.
- Drive market expansion beyond passenger rail by developing growth opportunities across transportation, oil & gas, pipelines, telecommunications, utilities, and other strategic infrastructure sectors.
- Oversee key account management, including stakeholder engagement and deal orchestration.
- Drive pipeline development and conversion of high-value opportunities (megadeals).
- Lead integrated marketing campaigns targeting decision-makers in engineering, procurement, and operations following the Account Base Management principles.
- Position the company as a thought leader in automation, digital transformation, and industrial innovation.
- Oversee content strategy, digital marketing, events, and industry partnerships.
- Cultivate executive-level relationships with OEMs, EPCs, and end users alike.
- Represent the company at industry forums, conferences, and client meetings.
- Act as a trusted advisor to clients, understanding their strategic initiatives and aligning MAC services accordingly.
- Work closely with the bids, operations and PMO teams to ensure alignment between client needs and service offerings.
- Provide market feedback to influence service innovation and delivery models.
- Lead the customer success team to develop life-long clients by delivering outstanding services, including Cybersecurity upgrades and product enhancements.
- Bachelor’s degree in Engineering, Business, or related field (MBA preferred).
- 7-10 years of experience in industrial automation, EPC, or technology services, with at least 5 years in a senior sales/marketing leadership role.
- Proven track record of selling complex, multi-million-dollar automation or technology solutions.
- Deep understanding of MAC scope, including DCS/PLC/SCADA systems, instrumentation, and integration services.
- Strong leadership & business acumen, negotiation, and communication skills.
- Traveling required for this role: 50%
Preferred Attributes:
- Experience with account-based marketing (ABM) and enterprise sales methodologies.
- Familiarity with digital transformation trends (AI in automation).
- Global and/or regional experience in high-growth or emerging adjacent markets.
Why Join Us?
Are you up for the challenge? Join Our Team
https://www.youtube.com/watch?v=_JWHLsToaxE
Our Mission
Willowglen’s mission is to be a global leader in delivering visionary, customer-driven industrial automation solutions.
Our Values
Respectful - We take the time to listen and understand each other, and this fosters feelings of mutual trust, safety, camaraderie, and well-being.
Agile - We are a customer-centric, responsive, and collaborative organization. We are quick to learn, adapt and respond to changing circumstances.
Innovative - We value and support innovation thereby allowing people to be innovative. We are always striving to deliver superior solutions.
Willowglen Systems Inc. is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our workforce. We thank all the applicants for their interest in this position; however, only those selected for an interview will be contacted by our recruitment team. If you require accommodation, please reach out to our hiring team and we will work with you to find reasonable solutions
Skills Required
- Bachelor’s degree in Engineering, Business, or a related field
- 7–10 years of experience in industrial automation, EPC, or technology services
- At least 5 years of experience in senior sales or marketing leadership
- Proven track record selling complex, multi-million-dollar automation or technology solutions
- Deep understanding of MAC scope, including DCS, PLC, SCADA, instrumentation, and integration services
- Strong leadership, business acumen, negotiation, and communication skills
- Willingness to travel 50%
- MBA
- Experience with account-based marketing and enterprise sales methodologies
- Familiarity with digital transformation trends and AI in automation
- Global or regional experience in high-growth or emerging adjacent markets
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The Company
What We Do
Willowglen Systems is a Canadian industrial automation and software company, founded in 1971 and headquartered in Edmonton, Alberta. It designs, integrates, and commissions operational technologies for mission-critical infrastructure, including control systems, communications networks, safety systems, SCADA, and Industrial IoT. Its solutions serve rail and transportation, energy, water, and oil-and-gas operators worldwide, improving efficiency, safety, reliability, environmental stewardship, and asset utilization.
