RZR is an AI-native advertising platform built for the next era of performance marketing. We operate at the intersection of machine learning, programmatic media, and full-funnel mobile growth, powering campaigns for some of the world's most ambitious advertisers. Our platform is purpose-built to deliver outcomes at scale, not just impressions.
We are a team of builders, operators, and technologists who believe the advertising industry is overdue for a fundamental rethink. We move fast, operate with a high degree of ownership, and hold ourselves to an exceptionally high standard of craft.
RZR is scaling aggressively with an active M&A pipeline and a platform vision that puts us on a path to becoming an industry leader. This is a rare opportunity to join a company at an inflection point and help shape what it becomes.
Role OverviewThe Director of Sales, GCR owns net-new business acquisition for RZR's Greater China Region — gaming and non-gaming advertisers across the region's international / export growth motions. Following strong regional growth, RZR needs a dedicated "hunter" leader in GCR to build a repeatable, data-driven new-business engine rather than relying on individual heroics.
This role leads the GCR AE team, owns a net-new revenue target of $xxM+, and carries the mandate to diversify the GCR book beyond gaming so that xx% of new revenue originates from non-gaming verticals. The Director reports into the Regional VP of Revenue, GCR (CRO interim) and partners closely with the GCR Growth/CS team, Marketing, and Product to keep positioning consistent, pipeline predictable, and the sales-to-growth handoff frictionless.
This is a role for a builder: someone who can personally steer strategic deals to close while creating the tiered account planning, forecasting discipline, and coaching cadence that make GCR's new-business growth scalable.
Key Responsibilities
New Business & Market Penetration
- Own the GCR net-new revenue target of $xxM+, designing quotas and incentive structures that prioritize high-LTV, high-margin new business.
- Build and execute the GCR Non-Gaming GTM plan — identify priority sub-verticals (e-commerce, social, utility, fintech), define value propositions for each, and drive revenue outcomes.
- Ensure 100% of Tier 1 and Tier 2 GCR prospects are mapped with active, multi-threaded sales plans; personally review plans for complex enterprise deals.
- Partner with Marketing to execute x high-impact ABM events per quarter in-region, surgically targeted at the T1/T2 prospect list to accelerate deal velocity.
- Serve as the primary market-intelligence loop to Product on GCR-specific needs (media channels, measurement, creative formats) to expand product-market fit.
Operational Rigor & Forecasting
- Maintain <x% variance between forecast and actual net-new revenue through rigorous weekly pipeline inspection.
- Implement "At Risk" triggers for the GCR pipeline so every stalled deal is identified early and met with a specific intervention.
- Document 100% of GCR sales workflows and ensure zero ownership gaps in the Sales-to-Growth handoff for newly launched accounts.
Team Leadership & Enablement
- Hire, onboard, and ramp GCR AEs to full quota-attainment productivity within their first 90 days.
- Run a standardized coaching cadence — pipeline reviews and 1:1s focused on deal surgery, not status updates.
- Partner with RevOps and Sales Enablement to keep the GCR team current on product, positioning, and competitive dynamics.
- 8+ years of AdTech/MarTech sales experience in the GCR market, with 3+ years managing quota-carrying sellers.
- Deep technical understanding of the programmatic DSP/RTB ecosystem, including privacy changes (SKAN) and AI-driven creative optimization.
- Proven track record of personally closing and leading teams to $xxM+ in net-new revenue with enterprise GCR advertisers.
- Existing network among GCR gaming and app advertisers, with direct experience selling to enterprise accounts in the region.
- Experience building GTM plans for non-gaming verticals (e-commerce, fintech, social) in GCR.
- Experience partnering with RevOps to implement CRM rigor and forecasting models.
- Data literacy: able to interpret CPI, ROAS, and LTV performance data and translate it into a compelling sales narrative.
- Native Mandarin and business-fluent English; comfortable operating with a global HQ.
Skills Required
- 8+ years of AdTech/MarTech sales experience in the GCR market
- 3+ years managing quota-carrying sellers
- Deep technical understanding of the programmatic DSP/RTB ecosystem, including SKAN and AI-driven creative optimization
- Proven track record of personally closing and leading teams to $xxM+ in net-new revenue with enterprise GCR advertisers
- Existing network among GCR gaming and app advertisers, with direct experience selling to enterprise accounts in the region
- Experience building GTM plans for non-gaming verticals (e-commerce, fintech, social) in GCR
- Experience partnering with RevOps to implement CRM rigor and forecasting models
- Data literacy: able to interpret CPI, ROAS, and LTV performance data and translate it into a compelling sales narrative
- Native Mandarin and business-fluent English
What We Do
RZR powers performance for the world's most ambitious brands through proprietary neural architecture that optimizes across user acquisition, retargeting, CTV, and influencer campaigns as one connected performance system. With four owned-and-operated data centers that process 6M+ queries per second, RZR turns signals into strategy and impressions into impact. Trusted by brands across gaming, consumer, food and beverage, retail, and entertainment. Built on over a decade of performance data and backed by AI and ML experts and industry veterans across offices in San Francisco, New York, London, Bangalore, Beijing, Manila, and Seoul. RZR delivers retention-led growth intelligence: faster, sharper, and built for performance at scale.
