AMP/Sinclair continues to expand its digital-first Entertainment and Lifestyle portfolio, anchored by emerging brands such as Amazing America and Criminally Obsessed. These brands sit within a broader, scaled media ecosystem under the AMP Enterprise Sales division, which includes:
- Tennis Channel, Tennis Channel 2, Tennis.com, PBTV
- Premium Sports Podcast Network
- Cousins (Vince Carter, Tracy McGrady)
- The Triple Option (Urban Meyer, Mark Ingram, Rob Stone)
- Unfiltered Soccer (Landon Donovan, Tim Howard)
- Post Moves (Candace Parker, Aliyah Boston)
- Throwbacks (Matt Leinart, Jerry Ferrara)
- And More….
- Sinclair’s national broadcast footprint (179 stations across linear and digital)
Role Overview
The Director of Sales (Entertainment) – Lifestyle / True Crime will serve as a key business leader and revenue driver within the AMP Enterprise Sales organization, working in close partnership with the VP of Sports & Entertainment Sales to lead go-to-market strategy and unlock new partnership opportunities across this rapidly growing vertical.
This role is responsible for identifying, developing, and closing strategic partnerships across both client-direct and agency channels, while collaborating cross-functionally with portfolio sellers to scale AMP’s entertainment and lifestyle brands in the marketplace.
Key Responsibilities:
- Lead revenue strategy and market positioning for Lifestyle & True Crime verticals
- Identify and secure high-value partnerships across brands, agencies, and emerging categories
- Develop integrated, multi-platform sales solutions leveraging AMP’s full portfolio (digital, audio, linear, and experiential)
- Partner with cross-portfolio sales teams to drive incremental revenue and share growth
- Translate audience behavior and content engagement into compelling commercial narratives
- Build long-term client relationships that extend beyond transactional media buys
- Collaborate with various AMP/Sinclair internal teams (marketing, operations, production, business development, programming, editorial, social) to identify, evolve, and create sales opportunities
Qualifications:
- Minimum 8+ years of experience in media/advertising (sales or agency), preferably in digital and/or content
- 2+ years of management (team or vertical experience)
- Proven track record of selling/executing integrated client partnerships and branded content partnerships
- Self-starter who approaches work in a collaborative way
- Passionate about Entertainment and Lifestyle media with the ability to create and bring creative ideas to client partners and internal teams
- Ability to be a consummate team player and a goal-oriented thinker
- Strong analytical and organizational qualities
- Excellent written and presentation skills
- Proficient in MS Office applications
Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, or related programs.
The base salary compensation range for this role is $150,000 to $200,000. In addition, this role may be eligible for a discretionary annual bonus, which would be awarded based on individual and company performance. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
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What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
