Director of Sales, COM Organization

Reposted Yesterday
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Hiring Remotely in United States
Remote
Senior level
AdTech • eCommerce
The Role
The Director of Sales leads a team to drive revenue growth through structured outreach and client engagement, partnering with Marketing for optimized sales processes.
Summary Generated by Built In
About ePromos
ePromos Promotional Products, LLC, has been a leading industry distributor in the promotional space for over 20 years!  Our award-winning website combined with our sales strategy, service capabilities and enterprise level solutions consistently set us apart. 
As a remote-first company, ePromos embraces flexibility, collaboration, and continuous improvement. Our team is composed of passionate professionals who thrive in a fast-paced, performance-driven culture where ideas are valued and innovation is encouraged.  Our values are strong with a deep-rooted emphasis on giving back as part of our ePromos Cares mission. 
At ePromos, we don’t just sell products—we help build brands. Join us and be part of a company that’s redefining the promotional marketing space through strategic thinking, bold creativity, and a people-first approach.
 

BASIC FUNCTION SUMMARY

The Director of Sales, COM Organization, leads a high-performing team focused on driving measurable revenue growth through process discipline, structured outreach, and client engagement excellence. Reporting to the Chief Revenue Officer, this role ensures that the COM sales organization operates with clarity, accountability, and data-driven decision making.

A central responsibility of this role is to build and maintain a strategic partnership with Marketing and Sales Operations—aligning on lead and client scoring models, data integrity, and routing logic. The Director ensures the end-to-end sales motion—from lead acquisition to account growth—operates as a seamless, insight-driven system. This includes oversight of outreach activity tracking, engagement scoring, and continuous optimization to improve both conversion rates and client lifetime value.
At this time, this position is only available to current ePromos employees.
ESSENTIAL FUNCTIONS
Core Responsibilities

  • Design and manage standardized sales workflows, lead routing rules, and account ownership structures across the COM organization.
  • Partner strategically with Marketing and Sales Operations to refine lead and client scoring models, ensuring qualified leads/clients are prioritized and properly routed.
  • Establish frameworks for outreach activity tracking and engagement scoring that assess the quality, frequency, and impact of sales interactions.
  • Use analytics to drive alignment between Marketing campaigns and Sales execution, enabling closed-loop insights on lead performance and conversion outcomes.
  • Oversee account and territory management processes to ensure balanced workload distribution and optimal client coverage.
  • Develop and execute growth strategies that retain and grow revenue with existing clients and optimize conversations of inbound leads. 
  • Leverage CRM (NetSuite) and reporting tools to monitor process adherence, data hygiene, activities and revenue forecasting accuracy.
  • Analyze team performance data to identify growth opportunities, enhance pipeline velocity, and inform strategic decision-making.
  • Partner cross-functionally with Finance, Merchandising and other functions to strengthen proposals, margin management, and post-sale customer outcomes.
  • Coach and develop sales managers, BM’s and BC’s to elevate operational performance and individual accountability.
  • Foster a culture of collaboration, measurable impact, and continuous improvement across the COM organization.
  • Align the COM sales organization with our client success model, making sure that roles and processes are designed around the customer journey, with defined ownership and accountability.

JOB SKILLS AND TRAITS

  • Process-Driven Leadership: Expert in creating structured, repeatable sales systems that improve efficiency and consistency across teams.
  • Sales-Marketing Alignment: Skilled at developing partnerships that integrate lead scoring, data management, and routing intelligence into daily sales operations.
  • Analytics & Insight: Proficient in using data to monitor outreach productivity, engagement scores, and conversion effectiveness.
  • Accountability Culture: Promotes ownership, integrity, and consistent performance measurement at individual and team levels.
  • CRM and Technology Fluency: Advanced use of CRM platforms (preferably NetSuite), dashboards, and automation tools to enhance reporting and engagement visibility.
  • Strategic Collaboration: Works effectively with Marketing, Operations, and Finance to drive synchronized, data-informed growth strategies.
  • Adaptability: Operates effectively in a dynamic, remote environment where priorities and client opportunities evolve quickly.

QUALIFICATIONS & REQUIREMENTS

  • 8-10 years of leadership experience in B2B or enterprise/commercial sales, preferably within structured, data-oriented sales environments.
  • Proven track record in developing and operationalizing lead routing, scoring, and outreach accountability frameworks.
  • Demonstrated experience collaborating with Marketing to align lead generation, attribution, and engagement insights with sales strategy.
  • Strong analytical and forecasting skills with deep understanding of pipeline metrics, data integrity, and performance reporting.
  • Experience leading remote teams with a focus on accountability and measurable outcomes.
  • Bachelor’s degree in business, Marketing, or related field (preferred).
WORKING CONDITIONS:
  • Position is fully remote to the US only
  • Ability to accommodate multiple time zones with primary ET (EST/EDT)
  • Dedicated workspace and high-speed internet
  • Frequent video conference/email/chat
PHYSICAL DEMANDS:
  • Consistently operate a computer and other productivity equipment, including keyboard, webcam, and document scanner
  • Clarity of vision of 30” or less
  • Ability to perceive sound in the capacity of oral communication
  • Exertion of up to 10 lbs. of force as related to the lifting or moving of objects

Skills Required

  • 8-10 years of leadership experience in B2B or enterprise/commercial sales
  • Proven track record in developing lead routing and scoring frameworks
  • Experience collaborating with Marketing on lead generation
  • Strong analytical skills with understanding of pipeline metrics
  • Experience leading remote teams
  • Bachelor's degree in business, Marketing, or related field
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The Company
HQ: St. Cloud, MN
197 Employees
Year Founded: 1998

What We Do

ePromos was founded in 1998 with the intent to disrupt the 100-year-old promotional products industry through innovation and technology. Today, as a Top 40 Promotional Products company we are at it again breaking the paradigms of traditional distributorships. We are a global enterprise solution provider and e-commerce company with expertise in ideation, merchandising, sourcing, production, kitting and distribution of promotional products and custom branded merchandise. We see promotional products as an expression of the 5 senses to connect with your brand. A way to tell your story through physical goods. A way to connect with your tribe, your customers, your staff, the team. We’re here to help you find the connection through items that express your brand through those senses. Whether we’re working with global or local clients, companies just getting started or established ones in all shapes and sizes, the goal is the same: provide an unparalleled service catered to your needs. For some this means a no-touch, e-commerce model, to others a more hands on approach or agency-style solution. We come to work every day thinking about how we can make ordering promotional products better and easier to help you achieve your goals. Utilize our expertise. Call us or message us at any time.

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