Director of Sales and Marketing

Posted 25 Days Ago
Be an Early Applicant
Harlan, IA, USA
In-Office
Junior
Healthtech • Professional Services • Social Impact • Hospitality
The Role
Leads sales and marketing for a senior living community, driving occupancy across independent living, assisted living, and memory care. Responsibilities include conducting tours, guiding families, building referral relationships, managing CRM leads and follow-up, planning outreach events, supporting sales strategy and census goals, and coordinating applications and move-ins. Requires at least one year of sales or marketing experience, strong communication skills, fluency in English, and independent scheduling ability.
Summary Generated by Built In

Lead sales and marketing for Elm Crest Senior Living Community in Harlan, IA. Full-time days, no weekend rotation required.

Elm Crest Senior Living Community, part of the American Baptist Homes of the Midwest family of communities, is looking for a relationship-driven Sales Counselor to lead occupancy growth across Independent Living, Assisted Living, and Memory Care. You'll be the first point of contact for families navigating one of the biggest decisions of their lives.

What You'll Do

  • Serve as the primary sales and marketing contact for the community
  • Conduct tours and guide prospective residents and families through the decision-making process
  • Build and maintain referral relationships throughout the local community
  • Plan marketing events, educational programs, and outreach initiatives
  • Manage leads, inquiries, and follow-up through the CRM system
  • Work with leadership on sales strategy and census goals
  • Help families complete applications, agreements, and move-in coordination

What You'll Need

Required:

  • At least 1 year of sales and/or marketing experience
  • Fluent in English
  • Strong communication, presentation, and relationship-building skills
  • Comfortable working independently and managing your own schedule

Preferred:

  • Bachelor's degree (equivalent experience will be considered)
  • Experience in senior living, assisted living, or healthcare marketing

Benefits

  • Medical, dental, and vision insurance
  • 403(b) retirement plan with discretionary employer match
  • Life and AD&D insurance
  • Short- and long-term disability coverage
  • Accident and critical illness insurance
  • Employee Assistance Program

Schedule
Full-time, salaried. Flexible daytime hours, including occasional evening or weekend community events.

Next Steps
Apply through Indeed Apply. We review applications on a rolling basis and aim to respond within 48 hours.
#abhm

Skills Required

  • At least 1 year of sales and/or marketing experience
  • Fluent in English
  • Strong communication, presentation, and relationship-building skills
  • Ability to work independently and manage own schedule
  • Bachelor's degree or equivalent experience
  • Experience in senior living, assisted living, or healthcare marketing
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The Company
HQ: Eden Prairie, MN

What We Do

American Baptist Homes of the Midwest is a not-for-profit, faith-based organization that provides senior living services and creates healthy Christian communities empowering older adults, families, and people with disabilities.

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