The Role
The Director of Retention is responsible for creating and executing retention strategies across Casino and Realsports, enhancing customer engagement and lifetime value through targeted marketing initiatives and collaboration with various teams.
Summary Generated by Built In
Sporty Group
Partnered with some of the World’s greatest Champions including Real Madrid FC, Michael Essien and Eder Militao, we’re on the lookout for some Champions of our own to be a part of the 'Top Ranked Fastest Growing and Most Successful Online Gaming Brand in the World'. Home to SportyBet, SportyTV, Sporty.com, Football.com and the newly launched SportyFM, we continue to lead with innovation and exclusive sports content.
Sporty is expanding and we're building the world's go to platform for everyday entertainment.
About the role:
As the Director of Retention - Casino & Realsports at Sporty, you will be responsible for shaping and executing our retention strategy across both Casino and Realsports verticals, with the goal of maximizing player lifetime value in all markets.
You’ll drive customer engagement and loyalty through data-driven lifecycle management, retention marketing campaigns, loyalty programs, personalization, and player experience initiatives. By working closely with product, marketing, and operations teams, you’ll ensure that both Casino and Realsports players enjoy a seamless, engaging, and rewarding experience that keeps them active and loyal, while staying aligned with our broader business objectives.
We care deeply about our customers, and this role is central to anticipating their needs and delivering exceptional value through innovative, targeted retention and engagement programs.
What you’ll be doing:
- Define and lead the retention strategy for both Casino and Realsports, driving engagement, loyalty, and lifetime value
- Oversee the design and execution of CRM campaigns, loyalty frameworks, VIP management, and lifecycle initiatives across both verticals
- Develop and optimize monthly retention and promotional calendars, ensuring relevance to player segments and market nuances
- Leverage data and analytics to segment Casino and Realsports players, predict churn, and personalize retention efforts
- Track and report on campaign and promotion performance, providing insights and driving continuous optimization
- Collaborate with product teams to deliver new features and tools that enhance player engagement and retention across Casino and Realsports
- Partner with central marketing and operations teams to align retention initiatives with acquisition campaigns and broader business goals
- Stay ahead of industry trends, competitor activity, and emerging retention marketing tools to maintain a best-in-class approach
What you’ll bring:
- Fluency in both written and spoken English
- Bachelor’s or Master’s degree in a related field
- A strong track record in retention marketing and operations, with proven experience in online Casino and/or Realsports
- Demonstrated success in CRM, loyalty programs, VIP management, and player lifecycle marketing
- Analytical expertise in player behavior, segmentation, campaign performance, and churn prevention strategies
- Experience leading cross-functional teams and collaborating across multiple business areas
- Strong commercial awareness and the ability to link retention activities to overall revenue and growth objectives
- Knowledge of responsible gaming practices and fraud prevention in a retention context
What’s In It For You
📍 Sporty is a remote first company in pursuit of sustainability
💰 A competitive salary + individual performance based bonuses every quarter
🌴 28 days paid annual leave
⏰ Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
📝 Referral bonuses & flash bonuses
💻 Top of the line equipment
🌍 Annual company retreats to provide great internal networking opportunities
Personalised Support
We’re committed to making our recruitment process accessible to everyone. If you need any adjustments or accommodations during the application or interview process, please let us know.
Your Move
If you're excited about this role, even if you don't meet every requirement, we'd still love to hear from you. We understand candidates may hesitate to apply if they don't meet all requirements, however your unique perspective is what helps us innovate and grow together.
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
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The Company
What We Do
Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.
We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.
