Director Quantitative UX Research and AI Enablement

Posted Yesterday
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55403-2542, Minneapolis, MN, USA
In-Office
168K-303K Annually
Expert/Leader
eCommerce • Other • Retail
The Role
Lead enterprise quantitative UX research and AI enablement strategy, oversee measurement programs (surveys, benchmarking, panels, longitudinal tracking), set standards for responsible AI use in research, partner across product and analytics, and coach a team of five researchers to produce scalable, reusable insights that inform product and business decisions.
Summary Generated by Built In
The pay range is $168,000.00 - $303,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us: 

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. 

Target’s Global UX team is a group of design, research, and accessibility practitioners and experts focused on improving and innovating digital experiences for Target’s guests, team members, and partners. Here, we design tangible, inspiring, and impactful solutions that serve all aspects of our business and play a critical role in shaping Target’s digital experience through insight, rigor, and human-centered thinking. 

About the role: 

As a Director of Quantitative UX Research and AI Enablement, you’ll lead Target’s enterprise UX quantitative research strategy, experience measurement, and responsible AI-enabled research. This leader will set the strategy for the function, guide the team’s day-to-day work, and lead major initiatives and core programs that advance Target’s goals. 

You’ll shape how Target learns through UX metrics, benchmarking, longitudinal voice-of-the-user programs, user panels, survey research, experimentation, and behavioral analysis, translating those insights into product and business decisions. You’ll also partner with internal teams and vendors to bring these programs to life using the right tools and platforms. 

Success for this leader requires strong partnership with UX, product, technology, analytics, business, and insight partners to establish direction, align on priorities, and build trust in the work. You’ll set responsible AI guidance and standards so research is structured, reusable, discoverable, and ready to support AI-enabled workflows, including agents and synthetic users. 

As an experienced people leader, you will coach and develop a team of five researchers supporting priority product areas through embedded partnership, quantitative research, and early-stage human-centered design, while strengthening rigor, speed, and impact. 

Responsibilities: 

  • Lead strategy, standards, and maturity for quantitative UX research, experience measurement, and AI enablement across Target’s digital ecosystem  

  • Oversee programs such as UX metrics, benchmarking, survey research, user panels, and longitudinal tracking  

  • Establish rigorous and scalable approaches for survey design, sampling, analysis, reporting, and synthesis  

  • Partner with cross-functional leaders and insight teams to connect research, experimentation, product analytics, and business priorities to roadmaps and outcomes  

  • Define how Target uses AI agents and synthetic users in research, and establish guidance for responsible use across UX Research and adjacent partner teams  

  • Advance Target’s research ecosystem so insights are organized, reusable, and ready to support AI-enabled workflows  

  • Lead, coach, and develop a team of five researchers supporting priority product areas through embedded partnership, quantitative research, and early-stage human-centered design  

  • Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. 

About you: 

  • 10+ years of experience in UX research, quantitative research, applied research, or a related field with a strong understanding of human-centered design and digital product development  

  • Deep expertise in quantitative methods such as survey design, sampling, measurement, benchmarking, statistical analysis, and longitudinal tracking  

  • Experience leading enterprise-scale measurement programs and influencing decisions with data  

  • Strong understanding of how quantitative research connects with qualitative research, experimentation, behavioral data, product analytics, and business performance  

  • Experience shaping research standards, governance, tooling, repositories, or other scalable research capabilities  

  • Demonstrated understanding of how AI can responsibly support UX research, including opportunities, risks, governance needs, and implications for quality  

  • Ability to make research more structured, discoverable, reusable, and AI-ready while maintaining human judgment, context, ethics, and rigor  

  • Proactively identify and resolve issues that may impair the team from meeting strategic, business, or financial goals 

  • Strong data-driven visual, verbal, and written story-telling skills with ability to bring partners along 

  • 5+ years of people leadership experience with demonstrated success hiring, coaching, and developing high-performing, cross-geography or remote teams  

  • Experience working in large, matrixed organizations a plus 

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs.  A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year.  A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_F

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to [email protected]. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.  

Application deadline is : 07/12/2026

Skills Required

  • 10+ years of experience in UX research, quantitative research, applied research, or a related field
  • Deep expertise in quantitative methods (survey design, sampling, measurement, benchmarking, statistical analysis, longitudinal tracking)
  • Experience leading enterprise-scale measurement programs and influencing decisions with data
  • Strong understanding of integration between quantitative research, qualitative research, experimentation, behavioral data, and product analytics
  • Experience shaping research standards, governance, tooling, repositories, or other scalable research capabilities
  • Demonstrated understanding of how AI can responsibly support UX research (opportunities, risks, governance)
  • Ability to make research structured, discoverable, reusable, and AI-ready while preserving ethics and human judgment
  • Proactively identify and resolve issues that impair team from meeting strategic, business, or financial goals
  • Strong data-driven visual, verbal, and written storytelling skills
  • 5+ years of people leadership experience with success hiring, coaching, and developing cross-geography or remote teams
  • Experience working in large, matrixed organizations

Target Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Target and has not been reviewed or approved by Target.

  • Healthcare Strength Health benefits are accessible to hourly team members at relatively low hour thresholds and include no‑cost, 24/7 virtual medical care and expanded mental‑health support. This breadth is positioned as a relative strength compared to typical retail offerings.
  • Retirement Support Retirement programs include a dollar‑for‑dollar 401(k) match with immediate vesting and options like Roth 401(k) and stock purchase. These features strengthen long‑term savings for a wide range of roles.
  • Parental & Family Support Family support includes paid family leave, backup care, and reimbursements for adoption and surrogacy. These resources complement paid time off and holidays for eligible team members.

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The Company
HQ: Minneapolis, MN
172,344 Employees

What We Do

Target is an American retailing company providing access to a wide selection of products such as furniture, electronics, toys, and more. Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.

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