As a Director of PR, you’re a PR leader with a creative strategic soul, energized by the intersection of story, action, culture, and community. You don’t just pitch press releases, you shape the story arc from the spark of an idea through its real-world echo. Your experience lies in using earned media to amplify branded content, social, and experiential actions. You’re a natural builder who’s ready to own and grow SixSpeed’s PR capabilities inside a fiercely creative agency environment.
You’re trend-aware but insight-driven. You bring deep relationships, but more importantly, you bring the ability to make things feel relevant. You’re an internal champion, a client whisperer, and a strategic doer, excited to help creative ideas punch above their weight.
THE TASK AT HAND
- Lead earned media strategy and execution across client campaigns and internal brand efforts
- Translate campaign concepts into bold, resonant stories across press, social, events, and community
- Pitch and secure media coverage that builds brand credibility and cultural cachet
- Identify and amplify opportunities across traditional, digital, influencer, and experiential channels
- Create compelling media materials (press releases, story pitches, briefing docs, op-eds, etc.)
- Own reporting of PR success—coverage, reach, resonance, and direct impact
- Collaborate deeply with strategy, creative, production, and digital teams to ensure integrated amplification
- Support new business pursuits with cultural amplification POVs and PR opportunity thinking
- Mentor team members and support the build-out of a future PR team
WHO YOU ARE
- Believe that creative ideas deserve to live in the world, not just in decks
- Love for storytelling that moves people and metrics at once
- Demonstrated experience working closely with creative, strategy, and production partners
- Ability to turn brand strategy into culture-worthy headlines
- Confidence pitching to clients and press alike
- 6–8 years of experience in PR, creative communications, or integrated agency roles
- Strong portfolio of culturally resonant earned campaigns — especially in outdoor lifestyle, sports, or action brands
- Exceptional creative instincts — able to spot and sell through ideas that deserve attention
- Superior writing skills (AP Style a plus; video/script writing a bonus)
- Experience with cross-channel storytelling across social, digital, experiential, and media
- Ability to connect creativity to business outcomes and media strategy
- Demonstrated leadership experience — team mentorship or management preferred
- Deep curiosity, trend fluency, and a bias for action
To be what others aren't, you have to do what they won't. We are SixSpeed, a creative marketing agency that is employee-owned, consumer-centric, and ready to deliver on experience. We're here to make the world's most adventurous brands impossible to imitate. Those brands who consider Best Practices™ a suggestion, not a mandate. The ones that consider inspiration fuel for action, not just food for thought. We embrace risk, and we will empower you to be everything you can be.
This role offers a starting base salary range of $100,000 - $120,000 per year. The final offer will be determined based on the candidate's experience, skills, and qualifications as they relate to the requirements of the position.
Location: Hybrid (Minneapolis, MN)
Top Skills
What We Do
SixSpeed is a consumer-centric, end-to-end integrated creative marketing agency rooted in delivering online and offline brand experience to our brands' core audiences.
We work for brands who are willing to try new ways to market and engage with their core consumers.
Brands that do it right show up differently and more powerfully across connections that matter most and their loyalists drive unstoppable brand action.
