Director, Programmatic Advertising

Posted 15 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
151K-177K Annually
Senior level
Digital Media • News + Entertainment
The Role
The Director, Programmatic Advertising will lead A+E's programmatic strategy, managing partnerships and operations to enhance revenue and optimize programmatic performance.
Summary Generated by Built In

Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).

Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.

Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.


 

Division StoryOur mission is to be different, diversified, and necessary. And to make money (put another way, to monetize the content by all A+E Global Media and platforms). We are a sales force that represents a portfolio of innovative culture brands and dynamic advertising solutions. The strength of our portfolio is how we can speak to a wide range of audience interests, connect with original creative storytelling and through multiple always-on distribution touchpoints, deliver a premium, safe environment for advertisers. We pride ourselves on reliable, accountable, and best-in-class service. If this sounds like you, we'd like you to be one of us.

Job Description

THE ROLE:

The Director, Programmatic Advertising will play a critical leadership role in executing A+E Global Media’s programmatic strategy, supporting revenue growth, and managing key partnerships across the programmatic ecosystem. Reporting to the Vice President, Programmatic Advertising, this role will focus on day-to-day operations, deal execution, partner management, and internal alignment to ensure best-in-class programmatic performance across all platforms.  This position will serve as a key connector between sales, ad operations, data, and external partners to drive scalable, efficient, and innovative monetization solutions. 

MORE ABOUT WHAT YOU’LL DO: Director, Programmatic Advertising

  • Programmatic Strategy Execution: Support the VP in executing A+E’s programmatic monetization strategy across PMP, PG, and open exchange channels.  You will also be a point-of-escalation for programmatic monetization partners, ad sales solutions, and overall yield management strategy inclusive of A+E’s managed service solution and owned and operated monetization efforts.  

  • Partner Management:

    • Manage day-to-day relationships with SSPs, DSPs, and programmatic demand partners.

    • Monitor partner performance and identify opportunities for optimization and growth.

    • Assist in onboarding new partners and technologies, including testing and implementation.

  • Cross-Functional Collaboration: Partner with colleagues in Media Solutions, Distribution, Global Content Sales, and Legal on contract reviews and deal terms that influence digital ad sales performance.

  • External Representation: Represent A+E Global Media at industry events and speaking engagements, showcasing innovation and leadership, while building our brand within the programmatic advertising landscape. 

BASIC REQUIREMENTS:  Director, Programmatic Advertising

  • 6–8+ years of experience in digital advertising, with 3–5+ years in programmatic.

  • Hands-on experience with SSPs, DSPs, and programmatic deal setup (PMP/PG).

  • Strong analytical skills with the ability to interpret and act on performance data.

  • Experience supporting or executing agency and client programmatic campaigns.

  • Excellent communication and stakeholder management skills.

PREFERRED REQUIREMENTS:

  • Experience in premium video, OTT, or CTV environments.

  • Familiarity with:

    • Identity solutions and targeting frameworks

    • Supply path optimization and auction dynamics

    • Experience working with major SSPs (e.g., FreeWheel, Magnite, Google Ad Manager, etc.)

    • Exposure to HoldCo structures and agency trading desks

CompensationAnnual Pay Range: $151,297 - $177,018Annual Incentive Target: 17.50%


 

The annual/hourly pay range displayed serves as a good faith estimate of the

minimum and maximum base pay range for this role. Compensation for the role will

be based on a number of different factors such as a candidate’s qualifications, skills,

competencies, location, and experience. A+E offers a competitive total compensation

package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.


 

A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle.  The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.

Top Skills

Digital Advertising
Dsps
Identity Solutions
Performance Data
Programmatic Advertising
Ssps
Targeting Frameworks
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The Company
HQ: New York, New York
2,252 Employees

What We Do

A+E Global Media™, a joint venture of Disney-ABC Television Group and Hearst, is an innovative, multiplatform content powerhouse that reaches audiences everywhere and is comprised of some of the most popular and culturally relevant brands in media, including A&E®, Lifetime®, The HISTORY Channel™, LMN®, FYI®, Home.Made.Nation™ and VICE TV®. Our audiences extend to more than 414 million households in 200+ territories and in 40+ languages. With over 70,000 distinct assets available around the world, the company produces best-in-class content across the multiplatform landscape. A+E Global Media boasts full-scale production capabilities with A+E Studios® and A+E Factual Studios™. A+E Digital encompasses Websites, Apps, social media, short form content, AVOD offerings; and SVOD products A&E Crime Central™, HISTORY Vault® and Lifetime Movie Club™ and 60+ FAST channels from the company’s wildly popular library. A+E Global Media is headquartered in the United States, with owned & operated entities in Japan, Korea, Southeast Asia, and a joint venture in LATAM.

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