Director, Product Measurement

Reposted 8 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
160K-230K Annually
Senior level
AdTech • Digital Media • Marketing Tech • Analytics
The Role
The Director of Product Measurement will lead the strategy and development of advanced measurement solutions, focusing on ad performance measurement and product growth. Responsibilities include defining product roadmaps, partnering with engineering teams, and influencing go-to-market strategies.
Summary Generated by Built In
Innovid is the leading independent omnichannel ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-gardens, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry’s core ad infrastructure for omnichannel planning, buying, and billing.

We are proud to lead the industry with our innovation, intelligence, and independence as the company best-suited to power the future of advertising.
We’re hiring a Director or Senior Director of Product to join our growing Measurement Product Management team. In this role, we need a strategic leader who will report to the VP and own the current and next generation of Innovid’s advanced measurement solutions. The final title will be based on your experience.We need a product leader who is ready to drive immediate business impact. You will contribute to and help drive the strategic direction of our advanced measurement products, while also being a hands-on leader focused on attribution and performance based measurement. We are looking for someone who can move quickly and jump into any area of our products to help accelerate our growth.

What You Will Do:

  • Define and drive the multi-year product roadmap for our advanced measurement solutions, expanding Innovid's competitive differentiation across incrementality testing, lift measurement, and mid-to-lower funnel conversion analytics.
  • Lead the product lifecycle for the current and next generation of measurement solutions, from ideation to launch and beyond.
  • Identify and pursue new opportunities for product monetization and growth through new features, partnerships, and integrations.
  • Partner deeply with a global engineering team to architect scalable, technically rigorous measurement solutions, including defining data models, signal ingestion pipelines, and statistical methodologies.
  • Influence pricing, packaging, and go-to-market strategy for Innovid's measurement products, working closely with business development and sales.
  • Act as a subject matter expert, educating the organization on industry trends and advancements related to measurement, identity, and data.
  • Champion a culture of innovation and continuous improvement, taking an active role in transforming the TV industry on a global scale.

What You Will Need:

  • 8+ years of product management experience, with at least 4 years in a senior or lead PM role at a company operating at scale in advertising technology, measurement, or data infrastructure.
  • Deep, hands-on expertise in ad measurement including incrementality testing, geo-based lift studies, brand lift, sales lift, and mid-to-lower funnel conversion measurement. Ideally with direct ownership of products delivering these capabilities.
  • Strong technical foundation with a track record of partnering with engineering and data science teams to define system architecture, data pipelines, statistical models, or measurement methodologies not just translating requirements.
  • A proven track record of owning and launching large-scale software products from concept to completion.
  • Experience with AI/ML-driven products or a demonstrated interest in applying AI and machine learning to measurement solutions.
  • Strong leadership and influence skills, with the ability to build consensus and drive projects across different teams.
  • Excellent communication skills, both written and verbal, for technical and business audiences.
  • Exceptional analytical abilities with a data-driven approach to product decisions.
  • Experience in agile, iterative product development, focused on achieving key business outcomes.
  • A Bachelor's degree in a technical domain (e.g. computer science, engineering). An MBA is a plus.
  • Some international travel may be required.

What We Offer:

  • The Best of Both Worlds: Be part of the Innovid team while enjoying the full range of perks and benefits offered by Mediaocean.
  • Work-Life Balance: Open Paid Time Off (PTO), Flexible schedule, Company holidays, paid parental leave
  • Total Rewards: Competitive salary, Full benefits package, Referral bonuses, Recognition awards, 401(k) with company match, Company HSA contribution up to $2,400
  • Comprehensive Benefits: Medical/Dental/Vision/Pharmacy, Health Savings Account (HSA)/Flexible Spending Account (FSA), Mental health support, Life & Disability insurance, Family planning & fertility benefits, Pet insurance, Legal & ID theft protection, Retirement planning, Medicare assistance, Employee Assistance Program (EAP), 
  • Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes
  • Award-Winning Company Culture: Professional development with a dedicated Talent Development team, Employee Resource Groups (ERGs), Philanthropy & awareness programs, Mentorship programs, In-office and virtual events & celebrations, Various volunteer & donation opportunities, Innovative and collaborative work environment,
  • High visibility role with uncapped commissions and tremendous growth potential.
  • Offices in major cities around the world, unlimited snacks, and a cross-company collaboration unlike anywhere else.
  • The base pay range for this position is $160,000-230,000 per year. The determination of what a specific employee in this job classification is paid and titled depends on a number of factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
  • This information is provided per New York City’s salary disclosure law.  

#LI-DB1

There is no such thing as the perfect resume, or someone that checks every box. At Innovid, we are generous with our time and knowledge, and always ready to teach. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day and add to Innovid.Equal Opportunity Employer: Innovid is an equal opportunity employer, committed to our diversity and inclusiveness. We consider all qualified applicants regardless of race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply. We are actively working to be an anti-racist organization. We're committing to creating an inclusive and equitable workplace for all of our employees. You can read more about our commitment to DEI here.If you are located within the EEA and subject to GDPR or are a California resident subject to the California Consumer Privacy Act, click here to understand how Innovid processes your personal information and how you can exercise your rights.

Skills Required

  • 8+ years of product management experience
  • 4 years in a senior or lead PM role in advertising technology
  • Hands-on expertise in ad measurement including incrementality testing
  • Strong technical foundation in system architecture and data pipelines
  • Experience with AI/ML-driven products
  • Bachelor's degree in a technical domain
  • MBA is a plus
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The Company
HQ: New York, NY
581 Employees
Year Founded: 2007

What We Do

Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for the world’s largest brands. Through a global infrastructure that enables data-driven personalization, real-time decisioning, scaled ad serving, and accredited measurement, Innovid offers its clients and partners streamlined solutions that optimize the value of advertising investments across screens and devices. Innovid is an independent platform that leads the market in CTV innovation, powered proprietary technology and exclusive partnerships designed to fuel the future of TV advertising. NYSE: CTV Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific.

Why Work With Us

Our family-centric, generous, daring, and unbeatable team is the key to our continued success in our quest to change how audiences experience advertising. We are people first, united through the knowledge, care, passion, and generosity we all share. We are unbeatable with a powerful positive spirit that embraces challenges and change. Join us!

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