Director, Product Marketing

Posted Yesterday
2 Locations
Remote
Senior level
Software
The Role
Lead product marketing to position Qualio as the Life Sciences GRC category leader. Own product launches, competitive intelligence, sales enablement, thought leadership, customer advocacy, and AI-driven GTM adoption. Align Product, Sales, Marketing, and CS to improve win rates, pipeline, and Compliance Intelligence outcomes.
Summary Generated by Built In
About Us

Qualio is evolving into a category leader in Life Sciences GRC (Governance, Risk, and Compliance), and we need an exceptional product marketing leader to architect our market position and drive our evolution from QMS provider to a category leader. This is a high-impact, strategic role where you'll be the architect of how we position, message, and enable our go-to-market teams, particularly around our latest product Compliance Intelligence.

This is a get-it-done, change-agent role for someone who thrives on strategic outcomes and leverages AI to 10x their productivity. You'll work at the intersection of product, sales, marketing, and customer success to create the narrative, content, and competitive intelligence that establishes Qualio as the defining player in Life Sciences GRC.

The Qualio team is all-remote, and currently distributed across North America, Europe and Australia.

What will I be doing?Product Launches & Go-to-Market Excellence
  • Architect and execute strategic product launches that generate pipeline, competitive differentiation, and measurable business outcomes
  • Create compelling evidence that demonstrates our evolution into a Life Sciences GRC category leader
Competitive Intelligence & Strategic Positioning
  • Build and maintain a dynamic competitive intelligence system that keeps sales equipped with real-time insights, objection handling, and win strategies
  • Define and evolve our Life Sciences GRC category positioning with messaging frameworks that resonate across technical and executive buyer personas
Sales Enablement That Drives Velocity
  • Develop high-impact sales enablement assets (pitch decks, battle cards, demo narratives, ROI tools, sales plays) that demonstrably improve win rates, deal velocity, and average contract value
  • Partner with Sales and Customer Success to identify and close enablement gaps that are slowing deals or causing losses
Thought Leadership & External Validation
  • Produce high-quality thought leadership content and drive external validation through analyst relations, awards, customer stories, and industry recognition
  • Develop customer advocacy programs that generate authentic proof points and compelling case studies
AI Champion & Organizational Change Agent
  • Model AI-first work practices by architecting your workflows around AI capabilities and evangelizing the Workflow → Capabilities → Context framework across GTM teams
  • Drive adoption of AI capabilities across Marketing, Sales, and CS to accelerate GTM effectiveness (we have company-level OKRs around AI adoption)
What success looks like?

Within your first year, you'll deliver compelling evidence across these dimensions:

  • Category Leadership Evidence: Analyst mentions, industry recognition, customer validation, and market narrative that positions Qualio as the defining Life Sciences GRC platform
  • Compliance Intelligence Enablement: Sales has the tools, training, and confidence to effectively sell our growth product; measurable improvement in Compliance Intelligence pipeline and win rates
  • Competitive Win Rates: Documented improvement in competitive win rates through superior positioning, messaging, and sales enablement
  • Thought Leadership Traction: Published content, speaking engagements, and external validation that establish Qualio executives as category thought leaders
  • Cross-Functional Alignment: Product, Sales, Marketing, and CS teams are aligned on positioning, messaging, and GTM strategy; feedback loops are established
  • AI Adoption Impact: Demonstrable examples of AI-driven productivity gains in your work and measurable adoption of AI practices across GTM functions you influence
What skills do I need?
  • 8+ years in product marketing at B2B SaaS companies, with demonstrated success in early-stage or growth-stage environments
  • Strategic AND executional: You can think at the "what's our 3-year category strategy" level and also ship a sales deck tomorrow
  • AI-fluent mindset: You've fundamentally changed how you work using AI tools; you think in terms of workflows, capabilities, and context; you can articulate specific examples of 5-10x productivity gains
  • Launch expertise: You've led multiple product launches that generated measurable pipeline, revenue, or competitive advantage
  • Sales enablement impact: You've built enablement programs that demonstrably improved sales effectiveness (win rates, deal velocity, ACV)
  • Positioning & messaging mastery: You can distill complex value propositions into clear, compelling narratives for multiple personas
  • Competitive intelligence: You've built and maintained competitive programs that gave sales a meaningful edge
  • Exceptional communication: Written and verbal communication that works across technical and executive audiences
  • Cross-functional influence: You've successfully worked across Product, Sales, Marketing, and CS without formal authority
  • Comfort with ambiguity: You thrive in environments where you need to define the path forward, not just follow it
Benefits
  • Competitive salary
  • Matching 401k
  • Medical, Dental, and Vision Benefits
  • Dependent & Health FSA, Short/Long Term Disability, Basic & Voluntary Life Insurance
  • Unlimited PTO policy
  • Company allowance for home office supplies
  • 12 weeks paid parental leave
  • Opportunity to make a difference through helping life-saving products get to market
A note to candidates:

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description. We are committed to building a diverse and inclusive company and we are most interested in finding the BEST candidate for the job. That candidate may be one who comes from a less traditional background, and that’s okay. We would strongly encourage you to apply, even if you don't believe you meet every one of the qualifications described.

Skills Required

  • 8+ years in product marketing at B2B SaaS companies
  • Proven experience in early-stage or growth-stage environments
  • Strategic and executional ability (long-term category strategy and immediate deliverables)
  • AI-fluent mindset with concrete examples of productivity gains using AI
  • Led multiple product launches that generated measurable pipeline or revenue
  • Built sales enablement programs that improved win rates, deal velocity, or ACV
  • Positioning and messaging expertise across technical and executive personas
  • Experience building and maintaining competitive intelligence programs
  • Exceptional written and verbal communication for technical and executive audiences
  • Proven cross-functional influence with Product, Sales, Marketing, and Customer Success
  • Comfort operating with ambiguity and defining new paths forward
Am I A Good Fit?
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The Company
HQ: San Francisco, CA
188 Employees
Year Founded: 2012

What We Do

At Qualio, our mission is to help teams building life-saving products get to market in less time, with less cost and less risk. We're bringing fresh thinking to a slow-moving industry that's ripe for change, and it's working - Qualio is the #1 fastest growing platform for emerging life sciences companies and is used in over 75 countries. Qualio is the first quality platform that helps life sciences companies become quality-driven and accelerate growth. At its foundation is a modern QMS that enables companies to move from disconnected sources, tools and data to streamlined workflows and powerful insights using software that is simple and fun to use. Join our globally distributed team today to share in the experience and learn from incredibly talented people from all over the world. Our culture and values are central to everything we do. If they describe you, and the people you'd like to work with then we'd love to talk. Learn about them here - https://www.qualio.com/careers

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