Director Product Marketing

Posted 10 Days Ago
Be an Early Applicant
Beverly, MA, USA
In-Office
163K-245K Annually
Senior level
Semiconductor • Industrial • Manufacturing
The Role
Lead product marketing for semiconductor manufacturing tools: define product strategy, market requirements, pricing, positioning, and go-to-market plans; oversee market research, competitive tracking, customer engagement, lifecycle management, and cross-functional collaboration. Travel ~35%.
Summary Generated by Built In

JOB DESCRIPTION

Director Product Marketing

Want to discover just how far your intellectual curiosity can take you? You’re in the right place.

For more than four decades, Axcelis Technologies has been at the forefront of innovation in semiconductor manufacturing technology. Chipmakers around the globe rely on our tools and process expertise to deliver the semiconductors that power modern life from smartphones and computers to cameras and cars. Our influence is global, with more than 30 offices worldwide, an installed base of thousands worldwide and a customer list that includes the world’s largest semiconductor manufacturers.

Our team is expanding, and we are currently hiring a Director of Product Marketing.

Responsibilities include the successful creation and implementation of the product marketing strategy.

  • Defines the development of the company’s product(s) market requirements including product strategy, requirements, and value-based pricing to support market share growth and increasing margin.
    • Oversees market research and identifies customer needs.
    • Tracks and reports competitive product offerings and capabilities.
    • Leads the development of new product definition and business plans.
    • Leads product strategic planning process, including situation and strategy.
  • Develops product marketing plan and materials to bring product(s) to market.
    • Successfully creates and carries out the product marketing strategy.
    • Develops product positioning to drive competitive advantage, revenue, and market share.
    • Develops value-based pricing strategies.
    • Creates market demand by collaborating, supporting, and enabling sales.
    • Collaborates and prioritizes customer demo requests, timing and data required.
  • Defines tool configurations and options for sale, supports upgrade development for install base.
    • Owns product performance specifications and supports spec responses.
    • Defines tool configurations and options for sale.
    • Engages with customers and communicates customer feedback to engineering, manufacturing, and sales to enhance existing product(s) or product line(s).
    • Works with Core Team to implement product strategies to keep product relevant.
    • Supports upgrade development. Develops upgrade promotion and positioning in context with product roadmap.
    • Manages product life cycle including components and assemblies. Collaborates on transition strategies of install base to latest configuration.

BASIC QUALIFICATIONS:

  • Minimum of 7 years’ product marketing management experience gained in the semiconductor equipment, device, materials, or capital equipment sector preferred.  Preference for individuals with device process and applications background in Advanced Logic, DRAM, or Foundry market spaces.
  • Bachelor’s degree required, Technical Masters’ or MBA is preferred.
  • Must be technology-minded, with excellent collaborative skills with the ability to lead and work effectively with cross-discipline teams across the business.
  • Must have strong research skills and the ability to gain insight into the customers’ needs and experiences.
  • Must have a demonstrable mix of creative and structured thinking and be able to execute effective marketing strategies.
  • Is enthusiastic and determined to achieve increased market share and revenue growth for assigned products.
  • Must be able to read, write, comprehend, and speak English sufficiently well to perform job functions.
  • Willingness to travel. 35%

EQUAL OPPORTUNITY STATEMENT

It is the policy of Axcelis to provide equal opportunity in all areas of employment for all persons free from discrimination based on race, sex, religion, age, color, national origin, disability status, medical condition (including pregnancy), veteran status, sexual orientation, marital status, or any other characteristic protected by federal, state or local law.  Axcelis will provide reasonable accommodation necessary to enable a disabled candidate or employee to perform the essential functions of the position, unless the accommodation would create an undue hardship for the Company.
 

U.S. BASE SALARY RANGE

$163,016.40 - $244,524.60

This base salary range reflects the typical compensation for this role across U.S. locations.

Our salary ranges are determined by role and level; individual pay is determined based on

multiple factors, including job-related skills, experience, relevant education or training, work

location, and internal equity. The range provides the opportunity for growth and progression as

you develop within the role.

Base pay is one part of our U.S. total compensation package which includes eligibility in the

Axcelis Team Incentive bonus plan, and comprehensive benefits package (for regular

employees working 20+ hours a week).

Skills Required

  • Minimum of 7 years product marketing management experience
  • Experience in semiconductor equipment, device, materials, or capital equipment sector (Advanced Logic, DRAM, Foundry)
  • Bachelor's degree
  • Technical Master's or MBA
  • Technology-minded with strong cross-discipline collaboration skills
  • Strong market research skills and ability to understand customer needs
  • Demonstrable mix of creative and structured thinking and ability to execute marketing strategies
  • Enthusiastic and determined to achieve increased market share and revenue growth for assigned products
  • Proficient English reading, writing, comprehension, and speaking
  • Willingness to travel up to 35%

Axcelis Technologies Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Axcelis Technologies and has not been reviewed or approved by Axcelis Technologies.

  • Healthcare Strength Healthcare is considered robust, with medical (PPO), dental, and company‑paid life and disability coverage included. Coverage quality is characterized as strong across core offerings.
  • Retirement Support Retirement programs include a 401(k) with employer match in the U.S. and compliant retirement plans internationally. These offerings support long‑term savings across regions.
  • Equity Value & Accessibility Equity participation is accessible via an Employee Stock Purchase Plan available to employees in multiple countries. This ownership avenue is positioned as a notable component of total rewards.

Axcelis Technologies Insights

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The Company
Beverly, MA
1,381 Employees
Year Founded: 1978

What We Do

Axcelis Technologies, Inc. is a world-leading provider of equipment and services to the semiconductor manufacturing industry. For over forty five years, chipmakers from around the globe have relied on Axcelis'​ tools and process expertise to form the transistors that power all electronics - from smartphones and laptops, cameras, personal music players and more. Our equipment portfolio comprises a powerful suite of manufacturing technologies for ion implantation, one of the most critical steps in the IC manufacturing process. In addition, we provide extensive aftermarket service and support, including spare parts, equipment upgrades, maintenance services, and customer training. Our customers include all of the 20 largest semiconductor manufacturers in the world. More than 3000 of our products are in use worldwide. At our Advanced Technology Center in Beverly, Mass., we collaborate with customers and other industry experts to develop next-generation applications and process capabilities. We support our customers with a worldwide network of 38 field offices in 10 countries. In all that we do, our strategy is singular: align every Axcelis innovation and success with our customers'​ goals. We strive to understand the entirety of their challenges and stand ready to deliver the technology, service and support they need to succeed.

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