Director of Product Marketing

• Build organizational capability through coaching, mentoring, and development of the team. Drive recruitment, mentoring, and performance management initiatives while inspiring team to exceed expectations
• Translate NAM strategies into an actionable Consumer BU strategic plan based on market and consumer insights.
• Ensure a competitive, profitable product range each year based on consumer insights, customer requirements, competitor mapping, and sound business management principles. Ensure product range reflects brand and customer parameters.
• Manage P&L in partnership with Finance and SVP/GM
• Create and maintain a 5-year product roadmap that addresses unmet/underserved consumer and business needs
• Analyze sales, market share, pricing, cost, and profitability data to identify trends and guide tactical decisions. Set pricing strategies and manage costs to achieve revenue and margin goals.
• Be the consumer and product expert within the organization; build “claims excellence” capabilities to provide consumers with “reasons to buy” and points of differentiation vs. competitive offerings that can be leveraged by Marketing & Sales.
• Coordinate all aspects of new product launches – timely communication, pricing, specifications, forecasting, go-to-market strategy and online presence.
• Initiate consumer research and/or analyses to close gaps and inform future activities. Manage overall assortment and product lifecycle, including phase in/out timing and product/platform rationalization decisions.
• Partner with Program Management in the execution of the product roadmap to ensure it is in adherence with the internal stage gate process; also partner with Global Product Management regarding decisions on global platforms, models, features, specifications, etc.
• Ensure training for sales organizations and coordinate samples and other relevant materials to ensure the successful selling of assigned products.
• Actively participate in customer meetings, serving as the product and consumer expert engaged with buyers at key accounts—leading line reviews, supporting initiatives, and aligning closely with Sales to drive results.

• Minimum of 12+ years of progressive experience in business management, product development, or product management.
• Holistic P&L management experience.
• Track record of success growing sales and/or market share
• Proven experience leading high-performing teams
• Strong leadership skills with a proven ability to mentor and develop teams, drive change, build trust, instill confidence, engage and inspire others, work collaboratively, and influence professional relationships throughout the organization, regardless of level.
• Demonstrated ability to think strategically and make sound decisions grounded in thorough research and analysis.
• Ability to work independently with a pronounced consumer focus
• Demonstrated understanding of change as an important tool to reach improved competitiveness.
• Demonstrated visionary profile with a strong sense of curiosity and ambition.
• Ability to work with detail, accuracy and discipline.
• Demonstrated understanding of market positioning both from a financial and product standpoint.
• Excellent communication and presentation skills, including the ability to simplify and communicate complex topics to internal and external stakeholders.
• Strong planning and organizational skills, as well as a demonstrated ability to manage multiple tasks and priorities simultaneously in a fast-paced work environment.
• Innovative and open-minded, along with a willingness to continually learn and search for ideas and opportunities to further develop the product groups.
• Ability to travel 25-40%, both domestically and internationally.

• 9/80 work week schedule (EVERY OTHER FRIDAY OFF!)
• Paid vacation
• 11 paid Holidays
• Full range of health benefits including medical, dental & vision, short & long-term disability
• 401(K) matching (100% of first 3% contributed, 50% of the next 2%)
• Health and wellness programs / gym reimbursement
• Educational assistance up to $7,000 per year
• Company sponsored FUN events!
• Generous product discounts

Don't meet every single requirement listed? At Fluidra, we thrive on building an inclusive workspace, so if you are excited about this role and your past experience doesn't align perfectly, we encourage you to apply anyways! You may be just the right candidate for this role or another role in the organization. Fluidra is proud to be an equal opportunity employer. Fluidra recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, or any legally protected characteristic.