Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
Creators are Adobe’s next growth engine and together this newly-formed team is re-imagining how millions ideate, edit, and share content. As the Director of Product Marketing for Imaging in our Creators segment, you will lead the strategy and execution that keeps Adobe the go-to destination for creators who are transforming visual storytelling through photography, compositing, and design.
This role is pivotal in shaping the future of Adobe’s image editing products, including Photoshop and Lightroom, and driving growth across new creator segments. You’ll partner deeply with Product, Design, Engineering, Research, and GTM teams to define product strategy, launch breakthrough marketing initiatives, and deliver exceptional customer experiences.
What You’ll Do
Strategic Leadership
• Define and implement the long-term product marketing strategy for Adobe’s image editing portfolio for creators.
• Influence product direction through deep customer insights, competitive analysis, and market trends—especially around AI and mobile-first workflows.
• Frame reasons, positioning, and packaging for new capabilities and offerings.
Customer & Market Insights
• Become Adobe’s authority on image editing workflows, creator problems, and emerging trends.
• Lead qualitative and quantitative research efforts to uncover actionable insights that shape product and marketing strategies.
Growth & Go-to-Market Execution
• Develop and implement data-driven strategies to acquire new creators, drive activation, and increase engagement and retention.
• Collaborate with cross-functional teams to deliver compelling product launches, campaigns, and lifecycle marketing programs.
Team Leadership
• Build, mentor, and inspire a high-performing team of product marketers.
• Foster a culture of innovation, collaboration, and customer obsession.
Cross-Functional Influence
• Align senior collaborators across Product, Design, Engineering, and GTM teams.
• Drive crisp execution across complex, matrixed organizations.
Thought Leadership & Storytelling
• Champion Adobe’s vision for image editing and creative empowerment.
• Craft compelling narratives that resonate with executives, press, partners, and the creator community.
What You’ll Need to Succeed
• 12+ years of experience in product marketing, growth, or related roles—or equivalent practical experience.
• 6+ years of experience leading high-performing teams.
• Proven success in consumer or creator technology sectors, ideally with experience in image editing, photography, or design tools.
• BS degree in Marketing, Business, or a related field—or equivalent practical experience.
• Strong critical thinking and analytical skills, with the ability to translate insights into action.
• Exceptional communication and storytelling abilities.
• Demonstrated ability to influence senior leaders and drive cross-functional alignment.
• Passion for creators and a deep understanding of their needs and workflows.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.
Top Skills
What We Do
When you join Adobe Life in Austin, you’ll immerse yourself into a world of cutting-edge technology, exceptional colleagues and meaningful work that touches millions of people everywhere.
Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
Why Work With Us
Adobe Austin embodies the culture of the Austin neighborhood around it which is diverse, enterprising and innovative.
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