Product Marketing Director – WorkBoardAI
Director of Product Marketing
San Francisco Bay Area
About WorkBoard
WorkBoard is the pioneer in AI-driven strategy execution solutions, empowering enterprises to align, measure, and achieve their most important outcomes. With our platform, organizations can operationalize strategy in real time, foster alignment across teams, and accelerate growth. Our customers include some of the world’s most innovative companies across technology, financial services, healthcare, and more.
We’re backed by top-tier investors and led by a diverse, mission-driven team that’s passionate about redefining how organizations execute strategy at scale. At WorkBoard, you’ll have the opportunity to join a fast-growing, category-defining company where your work directly impacts how leaders shape the future.
The Role
We are seeking a Director of Product Marketing to operationalize WorkBoard’s category leadership in AI-powered strategy execution. This role turns strategy into scalable go-to-market execution — ensuring every launch, enablement motion, and field play drives measurable business impact.
You’ll work directly with the Chief Marketing Officer, founders, and senior leaders across Product, Sales, and Customer Success to connect what’s built, marketed, and sold. Your success will help position WorkBoardAI as the category-defining platform that enables enterprises to achieve Peak Performance with clarity, alignment, and velocity.
What You’ll Be Doing
Driving Market Impact and Growth by:
- Building and scaling a disciplined go-to-market rhythm that connects product releases, marketing campaigns, and sales plays to business outcomes and revenue targets.
- Leading cross-functional launch processes for WorkBoardAI’s new capabilities and integrations, ensuring operational readiness and measurable commercial impact (pipeline, ACV, adoption).
- Developing and maintaining a high-impact enablement framework for sellers and CSMs — equipping teams with messaging, proof points, ROI content, and competitive insights.
- Creating a continuous customer insight loop to inform product strategy, refine messaging, and strengthen differentiation.
- Partnering with analysts, strategic alliances (Microsoft, Workday) and ecosystem partners to reinforce category leadership.
- Defining and prioritizing high-return enterprise use cases and industry plays to focus campaigns where WorkBoard’s differentiated value is strongest.
- Leading the competitive intelligence program to help sales teams navigate enterprise deal cycles confidently and win with AI and Agent first differentiation.
- Ensuring every go-to-market motion reinforces WorkBoard’s position as the enterprise standard for AI-enabled strategy execution.
What We’re Looking For
- 8–12 years of experience in enterprise SaaS product marketing, ideally in growth-stage or category-creating companies ($20M–$200M ARR).
- Proven track record of turning strategy into scalable GTM programs that deliver measurable business outcomes.
- Strong commercial acumen and experience partnering with Sales, Product, and Executives to drive pipeline, ACV, and customer value realization.
- Deep understanding of enterprise buyer journeys, sales enablement, and adoption levers.
- Expertise in AI, analytics, or enterprise workflow platforms preferred.
- Exceptional storytelling ability — able to translate complex AI and strategy concepts into compelling, outcome-focused narratives.
- Data-driven mindset with the ability to measure impact, iterate fast, and optimize continuously.
- High EQ collaborator who thrives in cross-functional, fast-paced environments.
- Alignment with WorkBoard’s values of ambition, humility, and measurable customer value.
Nice to Have
- Experience launching new products or breaking into new market categories.
- Familiarity with OKRs, strategy execution, or business performance management.
Top Skills
What We Do
The WorkBoard Enterprise Results Management solution helps organizations align OKRs and FAST goals, automate business reviews and execute for growth. It’s a data-driven, digital approach to defining, aligning and managing strategic outcomes so your organization competes at market speed.
It's ideal for teams changing the world or changing their business who need: -- Radical clarity and true alignment
-- Accountability for outcomes
-- Motivated engaged people -- Faster results The WorkBoard solution helps teams make results a habit with 1) software to localize, activate and execute strategic priorities fast and efficiently, and 2) coaching to rapidly "localize" strategy through the org so everyone's engaged on this quarter's results. For mature enterprises, WorkBoard transforms an antiquated approach to strategy alignment and progression into a dynamic, data-driven practice augmented by analytics and intelligence. For high growth young companies, WorkBoard sustains high speed, focus and purpose as the organization grows exponentially.
