The Tie is the leading provider of information services for digital assets. Our flagship product, The Tie Terminal, is used by hundreds of institutions to make data-driven decisions in crypto. Our suite of powerful APIs delivers comprehensive on-chain data, news, social sentiment, and more to institutions and developers across the ecosystem.
We’re a fast-growing company that powers the information layer of digital assets. Now, we’re looking for a seasoned, strategic Director of Product Marketing to elevate our product narrative and help shape the way the market understands and adopts our offerings.
About the RoleAs Director of Product Marketing, you’ll own the messaging, positioning, and go-to-market strategy for The Tie Terminal and our entire suite of APIs. You will play a pivotal role in educating the market on our product capabilities and helping our sales team close business faster with compelling collateral and campaigns.
You’ll sit within the marketing team but operate as a central cross-functional partner between marketing, product, and sales. You’ll translate complex product features into clear customer value, maintain our external-facing content, and bring the voice of the customer into everything we do.
Responsibilities- Own Product Positioning & Messaging
- Develop compelling messaging frameworks and positioning for The Tie Terminal and APIs
- Clearly articulate value propositions across customer segments and personas
- Drive Go-To-Market Strategy
- Lead product launches and ensure cross-functional alignment across product, sales, and marketing
- Create and maintain enablement materials including one-pagers, decks, and case studies
- Develop & Maintain Marketing Collateral
- Oversee and regularly update our website, sales decks, and all product-related content
- Collaborate with design to produce world-class visuals and assets
- Run and Optimize Campaigns
- Partner with the marketing team on advertising strategy for key product initiatives
- Identify high-impact campaign opportunities based on customer needs and product updates
- Be the Market Expert
- Work closely with the product team to stay ahead of the roadmap and communicate upcoming features
- Partner with sales to gather feedback, refine messaging, and better understand user pain points and adoption behavior
RequirementsRequirements
- 5+ years of experience in product marketing, preferably at a B2B SaaS or fintech company
- 2+ years of experience working directly in the crypto industry (DeFi, trading, data providers, custody, analytics, or similar)
- Experience working with APIs, terminals, or data platforms is a strong plus
- Exceptional writing and storytelling skills
- Demonstrated ability to work cross-functionally with product, sales, and design
- Ability to translate complex technical concepts into clear, value-driven messages
- Experience creating high-quality collateral for both technical and business audiences
- Comfortable owning multiple projects in a fast-paced, dynamic environment
- Familiarity with common MarTech and web CMS tools (e.g., Webflow, HubSpot, Figma) is a plus
- Operate with an AI-first marketing approach is a strong plus
Benefits
- Competitive compensation (salary, commission, and options)
- Flexible paid time off
- Flexible working hours
- A fast-paced and exciting work environment
- Strong teamwork-driven culture
The Tie Inc is an equal opportunity employer
Top Skills
What We Do
The TIE is the leading provider of information services for digital assets. Their core offering, the Crypto SigDev™ Terminal, is the fastest and most comprehensive workstation for institutional digital asset investors. SigDev brings together real-time news from thousands of primary sources, with sentiment analytics, spot and derivatives, alternative, and on-chain data in a powerful and intuitive platform.
The TIE's clients include the leading traditional and crypto-native hedge funds, OTC desks, market makers, trading venues, banks, sell-side firms, and other institutional market participants.
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