Director, Product Marketing

Who we are

The problem: Every minute matters in fire response. As climate change amplifies the intensity of wildfires—with longer fire seasons, dryer fuels, and faster winds—new ignitions spread faster and put more communities at risk. Today, most wildfires are detected by bystanders and reported via 911, meaning it can take hours to detect a fire, verify its exact location and size, and dispatch first responders. Fire authorities need a faster way to detect, confirm, and pinpoint fires so that they can quickly respond—preventing small flare-ups from becoming devastating infernos.

About Pano: Pano is a venture-backed early-stage climate tech startup that is the leader in wildfire early detection, leveraging the latest advancements in IoT, AI, satellites, and SaaS software to deliver actionable intelligence to customers. Pano leverages mountaintop cameras and satellites to detect the first traces of smoke and put real-time fire images in the hands of asset owners and first responders to speed up containment. Pano is already partnering with major utilities, fire authorities, and government agencies in the USA and Australia. Recent media coverage includes being named one of the Top 10 most innovative companies in AI of 2023 by FastCompany and recipient of the Innovative Mobile Service and Application Award at Mobile World Congress through our partnership with T-Mobile.

Pano brings together a diverse team bridging frontline, wildland firefighting experience with best-in-class know-how in operations, logistics, artificial intelligence, and software. Our team is composed of experienced technology professionals from companies such as Apple, Cisco, Nest, DoorDash and Meta. Headquartered in San Francisco with an office and factory in the Mission District, our hybrid team works from locations around the world. Founded in mid-2020, we’ve raised over $40M from leading VC funds. 

The Role 

We are seeking a strategic and hands-on Director of Product Marketing to lead and build our product marketing efforts. In this role, you will report directly to the VP of Sales and collaborate with the founders and leadership team to develop a world-class product marketing function. This is a unique opportunity to shape our product marketing strategy, define a new product category, and drive both immediate and long-term growth. The ideal candidate is a dynamic leader who thrives in a fast-paced environment and is ready to roll up their sleeves to deliver results.

What you'll do

• Develop and lead the go-to-market strategy for new product launches and features, ensuring successful and impactful launches that resonate with target audiences.
• Conduct ongoing market research to understand customer needs, industry trends, and competitive positioning. Use these insights to inform product messaging and positioning.
• Define and develop product positioning, value propositions, and messaging that differentiate Pano AI’s offerings in the market and communicate the unique benefits to customers.
• Create and deliver high-quality sales enablement tools, including product demos, sales decks, competitive battlecards, and FAQs, to empower the sales team.
• Gather feedback from customers, the sales team, and other stakeholders to ensure the product marketing strategy aligns with real-world challenges and needs.
• Oversee he development of product-related content, such as blog posts, white papers, social media posts, case studies, and videos, to drive demand generation and support lead nurturing efforts.
• Act as the internal and external product evangelist, participating in industry events, webinars, and customer meetings to communicate the value of Pano AI’s solutions.
• Work closely with product management, engineering, and sales to ensure seamless integration of marketing initiatives with product development and sales efforts.
• Define and monitor key performance indicators (KPIs) to evaluate the success of product marketing initiatives and make data-driven recommendations for improvement.

What you'll bring

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 7 + years of experience in product marketing or a related field, with a proven track record of successfully positioning and launching products.
• Strong strategic thinking and the ability to develop and execute comprehensive marketing strategies.
• Excellent communication, writing and presentation skills, with the ability to influence and collaborate across all parts and levels of the organization.
• Demonstrated ability to create effective marketing collateral and sales enablement tools.
• Proven experience in a hands-on role, with the ability to balance strategic leadership with detailed execution.
• Strong analytical skills and a data-driven approach to decision-making.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Proficiency with marketing tools and platforms (e.g., Salesforce, ZoomInfo, etc.).

Pano is an equal opportunity employer committed to recruiting and supporting our team-members regardless of where they come from. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.