Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
Adobe is the market leader in software products and services that empower creativity, digital documents, and marketing innovation through Creative Cloud, Document Cloud, Express, Firefly, and Experience Cloud.
The Director, Product Marketing for Firefly Foundry will play a pivotal role in shaping Adobe’s enterprise Generative AI strategy and go-to-market approach. This leader will act as an “intrapreneur” — translating emerging technology and market opportunity into meaningful customer and business impact. You will define and drive the narrative for how Adobe’s AI innovation unlocks value for the world’s most creative and marketing-driven enterprises.
You’ll partner across Product, Engineering, and Go-to-Market (GTM) teams to define market opportunities and drive positioning, messaging, and launch strategies for enterprise offerings that leverage generative AI and automation to revolutionize creativity, original content creation, productivity, and content supply chains. You will drive initial acceleration of providing complex media solutions for media & entertainment and global brands & retailers.
What You Will Do
Lead AI-Centric Market & Customer Insight
Build a deep understanding of enterprise customer needs, content workflows, and AI adoption drivers. Identify whitespace and high-impact generative AI use cases; translate these insights into product marketing strategies and roadmap influence.
Drive Enterprise AI Offering Development
Own the end-to-end product marketing process for AI-enhanced solutions—from business case development and competitive differentiation to pricing, packaging, and go-to-market activation.
Accelerate Growth & GTM for AI Solutions
Partner with Sales, Customer Success, and Marketing to launch AI capabilities, create sales enablement tailored to AI value propositions across industries, and execute demand generation strategies that drive enterprise acquisition and expansion.
Champion Responsible AI Storytelling & Thought Leadership
Develop compelling narratives that articulate the value and responsible innovation of Adobe’s AI solutions. Represent Adobe at industry events, media opportunities, and customer briefings.
Lead & Mentor a High-Impact Team
Manage and inspire a team of Product Marketing Managers; ensure alignment across Product, GTM, and Enablement on AI-focused positioning and launch strategies.
Ensure Executional Excellence
Remove barriers, validate opportunities, and deliver high-quality GTM plans and marketing assets with speed and precision.
Provide insight into key industry verticals including Media & Entertainment, Consumer Packaged Goods, and Retailers
What Makes You Successful
Customer-Obsessed
Grounded in market and user research, able to translate insights into differentiated AI messaging and positioning.
Builder Mindset
Thrives in zero-to-one environments, especially where AI technology is redefining categories.
Strategic & Hands-On
You can move fluidly from shaping high-level strategy to rolling up your sleeves and executing key deliverables.
AI Obsessed
You are passionate about AI-based transformation and hungry to stay on the cutting edge of how AI is transforming creative industries and stacks.
New Category Product Marketing Expertise
Proven track record marketing products or platforms to enterprise customers in a new space (e.g., AI), from ideation through launch and scale.
Cross-Functional Influencer
Adept at working across product, engineering, data science, and sales, especially in a matrixed environment, to bring AI solutions to market.
Passion for learning
Comfortable with adapting to a rapidly evolving landscape and the need to continuously inspire, educate, and influence not early adopters and the middle majority.
Qualifications
10+ years in product marketing, enterprise strategy, or related roles, with at least some exposure to AI product marketing.
3–5+ years managing or mentoring product marketing talent.
Demonstrated success in launching net new enterprise offerings, especially with a combination of technology and service components.
Understanding of AI concepts (e.g., generative AI, machine learning, predictive analytics) and enterprise use cases.
Experience with enterprise sales cycles, buyer personas, and value-based messaging.
Experience with media & entertainment and/or retail industries.
BS/BA in Computer Science, Engineering, Business, or related field (MBA preferred).
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.
Top Skills
What We Do
When you join Adobe Life in Austin, you’ll immerse yourself into a world of cutting-edge technology, exceptional colleagues and meaningful work that touches millions of people everywhere.
Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
Why Work With Us
Adobe Austin embodies the culture of the Austin neighborhood around it which is diverse, enterprising and innovative.
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