The Director of Product Management, Shoppable Media is responsible for the full product ownership of Wayvia's Shoppable Media business pillar. They will work closely with corresponding engineering and design teams and business stakeholders including marketing, sales, and customer success. This person will own the product vision and roadmap for Shoppable Media, defining the pillar's overall direction and supporting the execution and delivery of that vision. They will deliver on the product roadmap by collaborating across a team of product managers, helping them do their best work, and ensuring they are working toward a common vision grounded in client outcomes and business impact. To be successful in this role, the person must have deep expertise in customer-centric product management, a clear-eyed understanding of the commerce and retail media landscape, strong prioritization discipline, and the ability to translate client signals and market intelligence into a compelling, defensible product strategy.
Essential Functions and Responsibilities
Product Vision, Roadmap, and Strategy
- Own the multi-quarter vision and roadmap for Shoppable Media, aligned to client outcomes, market intelligence, and company strategy.
- Set goals, manage product scorecards, and communicate progress to internal and external stakeholders.
- Define clear quarterly investment priorities, including what will and will not be built.
- Use client demand, churn risk, QBR feedback, and market signals to drive prioritization.
- Balance new development with iteration, protecting engineering focus and ensuring delivery to completion.
Management
- Coach and develop product managers across discovery, definition, and delivery.
- Build strong roadmap communication and decision-making discipline across the team.
Product Discovery
- Lead a structured discovery process informed by client feedback, QBRs, competitive analysis, and GTM insights.
- Identify market opportunities, client pain points, and signals tied to churn and expansion.
- Partner cross-functionally to ensure product decisions balance business, customer, and technical needs.
- Stay current on AI commerce trends and relevant partnership or integration opportunities.
Product Definition
- Translate market and client needs into clear PRDs, briefs, and success metrics.
- Partner with engineering and design to test concepts, prototypes, and POCs.
- Work with GTM to shape product positioning, messaging, and launch readiness materials.
Product Delivery
- Partner with engineering to deliver new capabilities with clear requirements, tradeoffs, and acceptance criteria.
- Support successful launches and drive adoption across the client base.
- Manage the product lifecycle across launches, iterations, and sunset decisions.
- Use post-launch adoption and business outcome data to inform improvements and accountability.
Minimum Qualifications
- 7+ years in product management, including 3+ years owning a product area or business line in B2B SaaS.
- 3+ years managing product managers or associate PMs.
- Track record of turning client and market signals into roadmaps that improve retention and ARR.
- Experience in B2B SaaS; B2B2C and enterprise experience preferred.
- Background in commerce, retail media, martech, or a related space.
- Strong prioritization, analytical, and cross-functional leadership skills.
- Experience working with GTM teams and Agile product development.
- Strong executive presence and ability to influence across functions.
Preferred Qualifications
- Experience with shoppable media, retail attribution, or where-to-buy products.
- Familiarity with AI-commerce trends, including LLM discoverability and agentic shopping.
- Background in CPG, consumer electronics, or household goods.
- Understanding of digital marketing and attribution ecosystems.
- Experience with tools like Gong, Pendo, Salesforce, and analytics platforms.
Location:
We are hiring for this position local to Irvine, CA as a hybrid role. We are also open to remote candidates.
Compensation:
The salary for this role is $140,000-165,000. Please note that our salary ranges are based on current market data and the offered compensation may vary based on experience, skills, location, and other factors permitted by law.
Wayvia is an equal opportunity employer that is committed to inclusion and diversity.
Skills Required
- 7+ years in product management including 3+ years owning a B2B SaaS product area
- 3+ years managing product managers
- Experience in B2B SaaS, preferably with B2B2C and enterprise
- Strong analytical and leadership skills in cross-functional environments
- Background in commerce, retail media, martech or related space
What We Do
Growth shouldn’t be guesswork. With shopper and retail intelligence from any channel, Wayvia helps brands drive more revenue. Understand more about your shoppers and improve the path to purchase — from offsite to onsite to agentic commerce. Connect brand media and shopping agents to retail conversions, activate omnicommerce data, and compete to win on price, availability, and predictive decision-making.
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