The Director of Product Management - US is responsible for leading the US product portfolio strategy and roadmap, ensuring the Company's product offerings meet the evolving needs of the US market. Balancing near-term wins with longer-term product planning, this leader will help the Company build a clear vision for US product evolution — and execute it with confidence to deliver measurable results.
ResponsibilitiesUS Product Strategy & Roadmap
- Under the guidance of the Chief Product Officer, develop and execute near- and long-term product management strategy for the US market.
- Implement multi-generational product roadmaps that drive incremental improvements and unlock new revenue streams within the US.
- Assess US market trends, laundry industry data, customer insights and business objectives to identify unmet customer needs and underserved markets, driving new product opportunities and priorities.
- Balance and align the needs, demands, and vision of the Company's identified and emerging US laundry markets.
Customer Focus & Insight
- Champion the voice of the US customer throughout the organization — serving as a vocal and effective customer advocate.
- Maintain ongoing dialogue with US-based distributors, operators, and end users to ensure customer needs are reflected in product decisions.
Product Line Management
- Lead the US product management function for the Company.
- Make product line changes as needed via rationalization and/or extensions, in alignment with the Chief Product Officer.
- Manage the full process from concept to commercialization, including sales and margin analysis, competitive and US market analysis, product line extension and discontinuation recommendations, management presentations, and execution of approved changes.
- Serve as the primary product voice for the US business, ensuring corporate product initiatives are aligned with US market realities.
Financial Rigor
- In conjunction with the Finance department, implement robust procedures to manage all financial aspects of US product development projects, including capacity planning, resource allocation, budgeting, and financial reporting.
Transformation & Organizational Development
- In partnership with Senior Management, support agile product development procedures, including new product KPIs relevant to the US market.
- Champion 80/20 simplification initiatives and change management efforts within the US product portfolio.
- Create a culture of customer centricity, speed, and agility within the US product team focused on new product development.
Cross-Functional Collaboration
- Work closely with US Sales, Finance, Technology, and Innovation teams to ensure alignment and execution of product initiatives.
- Partner with Marketing to develop and execute commercialization and go-to-market strategies for new and existing products, ensuring successful product launches and market penetration.
- Serve as the voice and presence of all things product for the US market at both Corporate and Manufacturing levels.
Education & Experience
- Bachelor's degree in a related field required; MBA highly preferred.
- Minimum 10 years of progressive product management experience, including leadership of global or multi-region teams; strong sales background is a plus.
- Mix of consumer and commercial industry experience preferred.
- Experience working within two-step distribution models and managing multiple/premier brands across global markets.
- Exposure to electrical equipment or appliances is a plus.
- Demonstrated expertise in developing sales tools, competitive analysis, and data-driven decision making.
Skills and Abilities
- Strategic thinker with the ability to bring clarity and simplicity to complex problems.
- Strong team leader with a track record of developing talent and building trust.
- Experience building teams and operating across cultures and time zones, ideally with exposure to European and Asian markets.
- Demanding of high performance while investing in and supporting team members.
- Keen business acumen with a passion for making a meaningful impact on distribution partners and customers worldwide.
- Comfortable operating in somewhat complex market segments.
Travel
- Travel required — up to 40% within the US; outside US limited to team meetings that may take place outside US
Standard and Physical Requirements
- Position involves sitting for long periods, standing, manual dexterity, stooping, bending, and minimal lifting.
Alliance Team Members Demonstrate DRIVE
- Dedicated: Follows through on commitments. Strong say/do.
- Respectful: Acts with integrity and values diverse perspectives.
- Innovative: Always looking for a better way; leads change.
- Versatile: Adapts quickly to changing circumstances. Demonstrates agility.
- Engaged: Acts like an owner. Wants to create and grow a business which is tightly aligned with market needs.
Skills Required
- Bachelor's degree in a related field
- Minimum 10 years of progressive product management experience
- Experience leading global or multi-region teams
- Experience working within two-step distribution models
- Experience managing multiple or premier brands across global markets
- Expertise in developing sales tools
- Expertise in competitive analysis
- Expertise in data-driven decision making
- MBA
- Strong sales background
- Consumer and commercial industry experience
- Exposure to electrical equipment or appliances
- Experience building teams and operating across cultures and time zones
- Exposure to European and Asian markets
What We Do
Alliance Laundry Systems is a global commercial laundry-equipment company founded in Ripon, Wisconsin, in 1908. Through brands including Speed Queen, UniMac, Huebsch, Primus, and IPSO, it provides commercial washing machines, dryers, ironers, and support services to customers worldwide. Its mission is to make laundry easier while advancing cleaner, more sustainable solutions for laundromats, hospitality, healthcare, and other professional facilities across global markets.








