About Bobbie
Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards.
Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.
The Role
As a core member of our Growth team, the Director of Product Management, Growth sits at the intersection of data, UX, and growth, responsible for conversion rate optimization–improving how visitors move through our site, increasing conversion rates, and ensuring our digital storefront communicates trust and clarity at every step.
You have a strong background in product management, and you’ll drive the roadmap for conversion rate optimization (CRO), own our testing pipeline (from hypothesis to implementation), and work closely with Growth, Brand, and Platform to turn insights into measurable growth.
What you will accomplish:
- Own the Conversion Funnel: Analyze site performance and identify friction or drop-off points to continuously improve the customer journey from landing page to checkout.
- Drive Subscriptions: Drive subscriber acquisition through optimized conversion funnels, landing pages, and checkout experiences
- Upsell to improve AOV: Implement personalization engines for product recommendations, upsells, and cross-sells
- Translate Data into Action: Collaborate with Analysts and Growth Marketers to uncover insights from user behavior, attribution data, and experimentation results.
- Measure & Report Performance: Establish KPI frameworks and reporting cadences. Own KPIs tied to site conversion, funnel efficiency, and key experiment outcomes.
- Lead CRO Strategy: Develop and execute A/B and multivariate tests on critical user journeys, partnering with design and analytics to optimize landing pages, PDPs, and subscription flows.
- Define Growth Roadmap: Prioritize opportunities for site performance, navigation, and messaging improvements that directly impact conversion rate.
- Enhance the On-Site Experience: Champion UX improvements that build trust, reduce friction, and highlight Bobbie’s unique brand and product story.
- Partner Cross-Functionally: Work with Lifecycle, Paid, and Creative teams to ensure a seamless experience between acquisition channels and the site.
- Site Conversion Rate
- Checkout Completion Rate
- A/B Test Win Rate & Impact
- Bounce Rate & Funnel Drop-Off Reduction
- Revenue per Visitor (RPV)
- Love diving into data to find what moves the needle.
- Have a bias for testing, learning, and iterating fast.
- Care deeply about customer experience and brand integrity.
- Are fluent in both creative storytelling and analytical thinking.
- Thrive in a fast-paced, collaborative startup environment.
What we would like you to have:
- 10+ years in product management, growth, or CRO-focused roles in ecommerce or DTC.
- Strong understanding of ecommerce metrics (CVR, AOV, bounce rate, funnel performance).
- Experience with testing and analytics tools (Google Analytics, Optimizely, Hotjar, Amplitude, etc.).
- Proven track record of improving conversion rates and/or driving measurable site performance gains.
- Excellent cross-functional communication skills; able to align teams on shared growth goals.
- (Bonus) Experience in CPG, subscription commerce, or regulated product categories.
You’re inspired by our core values:
- Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
- Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
- Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.
- Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.
Compensation and Benefits:
Compensation
Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).
Group A (SF/Bay Area, Seattle, NYC): $240,000
Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $210,000
Group C (Albany, Atlanta, Baltimore, Baton Rouge, Birmingham, Charleston, Charlotte, Cincinnati, Cleveland, Dallas/Fort Worth, Detroit, Houston, Indianapolis, Las Vegas, Miami, Milwaukee, Nashville, New Orleans, Omaha, Orlando, Phoenix, Pittsburgh, Research Triangle, Salt Lake City, St. Louis, Tampa, Twin Cities): $180,000
Benefits
- Competitive stock options
- 401k with employer match
- Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
- US-based remote work model
- Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
- 16 paid company holidays, plus an end of year holiday shut down
- 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
- One year subscription to Bobbie or Baby's Only
- $75 monthly internet stipend
- Co-working space reimbursement
At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.
Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.
Bobbie Personnel Privacy Policy and Notice at Collection
Top Skills
What We Do
Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to
