Tennis Channel is looking for a Director, Product Manager, Growth to lead the strategy, roadmap, and execution of initiatives that accelerate subscriber acquisition, deepen engagement, and improve retention across our digital products. This role will play a critical part in shaping how customers discover, experience, and continue to engage with Tennis Channel’s direct-to-consumer offerings, with a strong focus on building seamless experiences that drive measurable growth.
In this role, you’ll partner closely with Product Design, Engineering, Data, Marketing, and Business teams to identify opportunities, prioritize investments, and bring high-impact customer experiences to market. You’ll own key growth funnels across the subscriber journey, using analytics, customer research, and hands-on data analysis to uncover insights and inform product decisions. Through A/B testing and ongoing experimentation, you’ll evaluate new ideas, optimize conversion, and continuously improve the customer experience across acquisition, engagement, and retention.
As a senior member of the Product team, you’ll help connect product strategy with broader business goals by building business cases, defining success metrics, and clearly communicating results and recommendations to executive stakeholders. You’ll also work closely with Marketing to improve performance across paid, owned, and organic acquisition channels, while identifying opportunities to strengthen mobile app discovery and conversion. The ideal candidate combines strong product judgment with a highly analytical and collaborative approach and has a track record of driving measurable growth within subscription or direct-to-consumer products.
In this role, you will…
- Define and own the growth product roadmap across acquisition, engagement, and retention.
- Partner with Product Design and Engineering leadership to deliver high-impact customer experiences.
- Identify opportunities through analytics, customer research, and experimentation.
- Design, measure, and optimize A/B tests and growth initiatives.
- Collaborate closely with Marketing to improve conversion across paid, owned, and organic acquisition channels.
- Build business cases, define success metrics, and communicate results to executive stakeholders.
- Write SQL and work directly with data to answer product questions and uncover insights.
Qualifications:
- 7+ years of Product Management experience, with significant experience in subscription or direct-to-consumer products.
- Proven success driving measurable growth in acquisition, engagement, or retention.
- Strong analytical mindset with hands-on SQL proficiency.
- Experience partnering with Design and Engineering teams to ship customer-facing products.
- Excellent communication skills and the ability to influence across cross-functional teams.
- Nice to have: Experience with App Store Optimization (ASO), App Store analytics, and partnering on Mobile App Install (MAI) campaigns to improve acquisition efficiency and conversion.
About Tennis Channel
Tennis Channel is the only multiplatform destination dedicated solely to tennis year-round. Together, the Tennis Channel flagship network, Tennis Channel 2, and the Tennis Channel app (tennischannel.com) deliver the most accessible and concentrated single-sport coverage anywhere. As the exclusive U.S. home of the ATP Tour and WTA Tour, Tennis Channel features live coverage of every Masters 1000 tournament — including Indian Wells, the Miami Open, Madrid, Rome, Cincinnati, and more — alongside live studio programming including its premier series, TC Live. Tennis Channel 2, a free FAST channel available in over 100 million homes, brings fans matches from across the globe at every level of the game. The Tennis Channel app brings it all together in one place, delivering live and on-demand matches, original content, and a personalized multi-view experience for fans, available on mobile and connected TV devices. Owned by Sinclair, Tennis Channel is also a co-owner of PickleballTV (pickleballtv.com), a joint venture with the Professional Pickleball Association.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $169,000 to $180,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
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Skills Required
- 7+ years of Product Management experience, with subscription or direct-to-consumer products
- Proven success driving measurable growth in acquisition, engagement, or retention
- Strong analytical mindset with hands-on SQL proficiency (write SQL and work with data)
- Experience designing, measuring, and optimizing A/B tests and growth experiments
- Experience partnering with Design and Engineering teams to ship customer-facing products
- Excellent communication skills and ability to influence cross-functional teams and executive stakeholders
- Experience with App Store Optimization (ASO), App Store analytics, and Mobile App Install (MAI) campaign partnership
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
