Director, PR (Financial Services & Tech)

Posted 5 Days Ago
Be an Early Applicant
Singapore, SGP
In-Office
Expert/Leader
Marketing Tech
The Role
Lead financial services and enterprise technology communications in Singapore. Set strategy and counsel across accounts, deliver integrated earned/content/digital/social campaigns, manage budgets and profitability, grow business through pitches and client relationships, coach and plan teams, and handle issues/crisis communications.
Summary Generated by Built In

We’re looking for a Director to lead our financial services and technology communications work in Singapore. You’ve spent around 10 years in the business, ideally a good chunk of it agency-side, and you know these sectors properly — not just how to write about them, but how they work and who moves them.

This is a senior client leadership role spanning two demanding sectors. On the financial services side, that means banking, asset and wealth management, insurance, fintech, payments and capital markets. On the technology side, cybersecurity and enterprise tech. You’ll set the strategy across a portfolio of these accounts, lead the counsel, and make sure the work actually lands.

This is integrated work, not just media relations. Earned sits at the centre of what we do, but you’ll be pulling content, creative, digital, social and insights into campaigns and giving each channel a clear job to do. Working across those teams and holding the whole thing together is a real part of the role.

You’ll also help grow the practice — spotting opportunities inside existing accounts, leading and supporting pitches, and building the relationships that bring new work in. And you’ll be expected to know your numbers: budgets, scopes, forecasting and profitability across your accounts.

The team side matters just as much. You’ll manage and coach a group of consultants and executives, plan who works on what, and help them get better at sectors that take real time to learn. 

Most importantly, we want someone who takes pride in their work and in their people — because “good enough” isn’t how we roll.
 

You will be someone who is ...

  • Genuinely fluent in financial services, enterprise technology or cybersecurity — ideally more than one of them
  • A strong writer who makes technical material clear without dumbing it down
  • Comfortable building integrated campaigns across earned, content, digital, creative, and social
  • Steady on issues and crisis, and calm when a client is under pressure
  • Commercially aware — budgets, scopes, forecasting, and profitability are part of your job, not finance’s
  • A good manager who develops people rather than just allocating work
  • Well-connected across mainstream, business, and trade media in Singapore and the region
  • Organised under pressure — you juggle several accounts and deadlines without dropping any of them
You likely have ...
  • Around 10 years in PR or integrated communications, ideally a good portion of it in an agency
  • Strong expertise across financial services, enterprise technology, and/or cybersecurity
  • A track record in media relations, senior client counsel, and issues management
  • Experience developing integrated strategies across earned, content, digital, creative, and social
  • A sound understanding of financial services regulation, and experience working with legal, compliance, and risk teams
  • Strong strategic planning, proposal, and pitch development skills
  • Team leadership, mentoring, resource planning, and commercial management experience
We’re committed to building a healthy, happy team, starting with:
  • 20 days of annual leave
  • 4 days of mental health leave annually (no questions asked)
  • FINN-ishing early once a month to rest, relax, and recharge
  • Flexible working arrangements (in terms of hours, locations, and outfits)
  • A competitive salary and benefits package
  • A well-stocked pantry
  • Lots of fun, laughter, and love

About FINN Partners, Inc. 

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has grown from about $24 million in fees to almost $200 million in fees during the past 13 years, becoming one of the fastest-growing independent public relations agencies in the world. Recognised as one of Fast Company’s 2024 Most Innovative Companies, PRovoke Media’s 2024 Best Agency to Work For and 2022 Agency of the Year, the full-service marketing and communications company’s record-setting pace results from organic growth and integrating new companies and new people into the FINN world through a common philosophy. With more than 1,300 professionals across 36 offices, FINN provides clients with global access and capabilities in the Americas, Europe, and Asia. In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI.

Headquartered in New York, FINN has offices in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison Wisc., Manila, Mumbai, Munich, Nashville, Orange County, Paris, Portland, San Diego, San Francisco, Seattle, Shanghai, Singapore, Vancouver, Washington D.C. and Yangon. Find us at finnpartners.com and follow us on Instagram at @finnpartners.

#LI-YC1
 

Skills Required

  • Around 10 years in PR or integrated communications
  • Significant agency experience
  • Strong expertise in financial services, enterprise technology, and/or cybersecurity
  • Track record in media relations, senior client counsel, and issues management
  • Experience developing integrated strategies across earned, content, digital, creative, and social
  • Sound understanding of financial services regulation and experience working with legal, compliance, and risk teams
  • Commercial management skills: budgets, scopes, forecasting, and profitability
  • Team leadership, mentoring, resource planning experience
  • Strong writing skills able to make technical material clear
  • Well-connected across mainstream, business, and trade media in Singapore and the region
  • Calm and steady in issues and crisis situations

Finn Partners Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Finn Partners and has not been reviewed or approved by Finn Partners.

  • Healthcare Strength Healthcare coverage includes comprehensive medical, dental, and vision plans with employer-paid base employee coverage, plus HSA/FSA options and mental health resources. Wellness support such as an annual subsidy and access to counseling and virtual therapy reinforces breadth of care.
  • Leave & Time Off Breadth Time off encompasses vacation/PTO, numerous paid holidays, sick and personal days, monthly half-days, Summer Days, and a paid Winter Break. Additional paid time for volunteering and Election Day supports balance and community involvement.
  • Retirement Support A 401(k) with company matching (100% up to 3% plus 50% on the next 2%) is available after six months. The match structure and eligibility timeline provide tangible support for retirement savings.

Finn Partners Insights

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The Company
HQ: New York, NY
1,005 Employees
Year Founded: 2011

What We Do

1400+ People. 3 Continents. 33 Offices. We are a global integrated marketing agency transforming and inspiring the world of communications every day. A LETTER FROM PETER FINN: DECEMBER 2011. FINN PARTNERS WAS BORN. After 11 years serving as co-CEO of an historic agency that carried my father’s name— and mine!—and after 30+ years of working at the firm, I wanted to build something different, bold, meaningful and amazing for clients, our colleagues and the community. "Amazing"​ was, and is, for me an important word. I imagined we could be "amazing"​ every day, knowing this is a goal not always achieved but always pursued. A place where talented people could gather and do big things for clients as well as make a difference to the communities important to us. WE LAUNCHED WITH A GROUP WHO SHARED A VISION. This was to be a "new"​ agency model, driven by a collaborative spirit. We asked, "Can we bind our 60-year legacy to the energy and speed of today’s hi-tech world?"​ We had $24 million in fees at our founding. Today, we have more than $85 million in fees, over 700 colleagues and 18 offices across three continents. Our Founding Managing Partners, highly respected colleagues who took the leap with me from our former agency, have been joined by the principals of other great agencies that became Finn Partner companies. So many other talented individuals are with us, too, intrigued by the idea of doing amazing things in an amazing workplace community. WE’VE MADE OUR MARK QUICKLY. Finn Partners has been named “Best New Agency,” “Best PR Agency to Work for in North America” and“Best Mid-Sized Agency of the Year” three times. Now, we’re one of the world’s largest agencies. WE ARE A YOUNG AGENCY. We share the genes of a respected agency that pioneered today’s integrated communications. But we are not them. We are unique. We are ourselves. We are focused on the future, building that future during each amazing day.

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