Director of Partner Marketing - CRM

| United States +80 more | Remote
Employer Provided Salary: 120,000-160,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently.   

Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.   

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. 



Zeta Global is looking for an innovative and engaging partner marketer to join the CRM Marketing Team. The Zeta partner ecosystem is a priority for our growth, and with a high focus on our strategic alliances, this marketing role will help scale our strategy. 

You will have direct responsibility for driving joint programs with strategic partners and for planning and implementing demand generation programs together with our partners to build standard processes, drive revenue, and excite our customers. 

This role requires you to be self-motivated, flexible and to be able to handle multiple projects at the same time. This role will report to the VP CRM Marketing, while working closely with the Alliances leadership, Sales and Corporate Marketing.

Key Responsibilities

  • Plan, develop and drive integrated marketing campaigns with Alliances and SI partners
  • Cultivate and grow relationships with marketing teams at partner sites and be the point of contact for strategic partners’ marketing engagement, overseeing Market To, Market Through and Market With motions
  • Work with Partner Marketing to develop transparent, pain point driven joint value propositions
  • Work with demand generation, brand and events teams to engage partners in activities, and ensure compelling digital marketing materials are available to the ecosystem
  • Adopt ABM methodology and Nearbound strategy to focus on our highest priority clients
  • Identify and launch Sales Plays aligned with the CRM go to market strategy
  • Prioritize partners based on market readiness, vertical expertise and product implementation
  • Solidify Zeta presence at Partner events, partners at Zeta events and co marketing at industry events
  • Support partner enablement motions to grow our partner ecosystem in partnership with the Alliances team.
  • Provide monthly and annual insights into progress and effectiveness of strategic campaigns to determine return on investment and prioritize resources.
  • Continually evaluate partner commitments and performance results to enhance strategies.
  • Budget tracking and utilization in partnership with the field marketing and partner managers to ensure alignment with business priorities.


  • 8+ years of experience in partner marketing and communication
  • Strong skills in marketing strategy and ability to drive creation and execution of programs in a highly fast paced environment 
  • Ability to envision, lead and execute on multi-dimensional partner marketing plans with grit and a growth mindset
  • Close alignment with Sales and understanding of value creation
  • Confidence in a dynamic, high-pressure and high-visibility role
  • Experience in ensuring campaign success; including planning, measuring and tweaking GTM tactics to deliver desired business impact
  • Experience and expertise in working with Technology Alliances and SI partners
  • Excellent communication (written and verbal), reporting and presentation skills
  • Experience engaging with partners in an international workspace
  • Ability to influence, motivate and work in a highly cross-functional matrix environment to drive outcomes-based plans, programs and execution
  • Understanding of a broad range of marketing activities, subject areas, and tactics, including field marketing, digital marketing and experience events.
  • Highly motivated, self-starter who can build and launch programs within budget and effectively handle multiple, concurrent timelines


  • Unlimited PTO 
  • Excellent medical, dental, and vision coverage 
  • Employee Equity and Stock Purchase Plan 
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance 

And more!! 



The compensation range for this role is $120,000.00 - $160,000.00, depending on location and experience.  



Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: 





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Candidate Location Eligibility:
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C++Languages
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    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
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    • AWS (Amazon Web Services)Services
    • LookerAnalytics
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    • JIRAManagement
    • SalesforceCRM
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • GreenhouseCollaboration

What are Zeta Global Perks + Benefits

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Customized development tracks
Paid industry certifications
Personal development training

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