The Director of Paid Media at Rankings.io is a strategic leader responsible for developing and executing high-impact paid advertising initiatives—primarily across Google Ads and Bing Ads—while driving innovation, operational excellence, and results for our clients. This role combines high-level strategy with hands-on campaign oversight, people leadership, and a small client book of business. The Director will establish new playbooks, internal systems, and scalable templates to elevate campaign performance across the department. They will serve as a mentor and trainer to new hires, a problem-solver for client issues, and a collaborative partner to cross-functional teams. This role may also expand to include oversight of Programmatic and Social Ads depending on scope and structure.
Responsibilities
Channel Ownership & Strategy
- Lead all strategy and performance efforts for Google Ads and Bing Ads.
- Build and document repeatable systems, playbooks, and templates to improve team efficiency and campaign quality.
- Evaluate and test emerging ad formats, betas, and innovations to keep the offering cutting-edge.
Team Leadership & Training
- Manage, mentor, and scale a team of paid media specialists and managers.
- Oversee onboarding and training of new team members, ensuring consistency and high performance.
- Foster a results-driven, collaborative, and feedback-focused culture.
Client Success & Book of Business
- Own a small portfolio of client accounts, including campaign execution, strategy, and reporting.
- Jump into escalated client issues as a senior advisor, driving resolution and retention.
- Collaborate with Account and Sales teams to align paid media with client goals and upsell opportunities.
Cross-Departmental Collaboration
- Work closely with the Design, SEO, and Dev teams to enhance ad creative and landing page experience.
- Partner with Sales and RevOps to support prospecting, pitching, and strategic growth planning
Operational & Process Leadership
- Develop QA protocols, campaign tracking templates, SOPs, and reporting systems.
- Monitor campaign performance metrics across the department and drive optimizations.
- Support budget forecasting, resource allocation, and departmental reporting to leadership.
- 7+ years of Paid Media experience, with at least 3 years in a Director-level or similar leadership role
- Proven results managing $1M+ annual ad spend across Google and Bing
- Deep expertise in search marketing, conversion tracking, and performance optimization
- Exceptional problem-solving and project management skills
- Strong leadership presence with experience training and mentoring teams
- Excellent written and verbal communication skills
- Experience working in an agency setting and/or the legal industry (preferred)
- Salary: $95,000 - $115,000 (commensurate with experience)
- Fully remote role with flexible hours
- Unlimited PTO from day one
- 100% employer-paid health insurance (UHC)
- SIMPLE IRA with 3% employer match
- Quarterly professional development stipend
- Monthly wellness reimbursement
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What We Do
There are thousands of “SEO experts” and most give you zero accountability. You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization. The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak. We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results. “The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page. SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly: Deliver proof, not promises. Our clients rank for keywords like: ⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.) ⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.) ⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.) We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.” The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t. Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast. You deserve better; that’s why we exist. We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now. Let's Talk.
