Director of Paid Media & Strategy

Gemini Agency is growing at a time when AI is reshaping paid media faster than anything we've seen in our 35 year history. That's exactly why we're looking for a Director of Paid Media & Strategy who is energized by the change and ready to lead our team through it. You'll set the strategy, stay close to the accounts, and develop a team prepared for whatever comes next, all while having a real voice in how a respected agency evolves. If that sounds like the opportunity you've been looking for, we want to hear from you.

Who We’re Looking For

The right person for this role pairs deep paid search expertise with the kind of leadership that brings out the best in a team. You know the work inside and out, you’re curious about where it’s headed, and you’re ready to help others grow along the way. 

• 10+ years in digital marketing with a deep concentration in paid search
• Proven success managing, coaching and growing a team
• Experience managing significant budgets across multiple clients  
• A strong command of analytics, conversion and call tracking, and attribution
• A track record of building AI workflows that made a team faster or improved client results
• Excellent communication skills and comfort leading client conversations
• A natural leader with great people skills who inspires others to do their best work
• Incredibly curious, always learning, testing and asking what’s next
• Agency experience is strongly preferred
• Home services experience is a big plus, especially HVAC, plumbing, electrical and pest control. 

What You’ll Do

As Director of Paid Media & Strategy, you’ll wear a few important hats. Your work will span client strategy, team leadership, sales support and the tools that power it all, giving you a direct hand in how the department grows. 

Strategy and Performance

• Own paid media strategy across our client roster, from planning and budgeting through optimization
• Stay hands on with campaign builds and management for key accounts
• Lead analytics, reporting and attribution so every client understands what’s working and why
• Set the standard for performance, testing and quality across every campaign
• Translate data into clear, confident recommendations for clients and leadership
• Partner with Client Success and other departments on client strategy and growth

Team Management

• Manage and mentor a small team of paid search and social media experts
• Train and educate the team on new platforms, strategies and AI tools
• Support each person’s career development with clear goals, regular feedback and room to grow
• Build a culture of curiosity, accountability and continuous learning

Sales Support

• Conduct paid media audits for prospective clients
• Partner with our sales team on pitches, proposals and strategy presentations
• Bring your expertise into new business conversations with clients both big and small

Tools and Platform Selection

• Stay ahead of platform changes, new ad products and industry trends
• Evaluate and select and/or recommend tools that best serve our clients and team
• Lead the setup, implementation and adoption of new tools across the department
• Use AI tools like Claude to build scripts, automations and reporting workflows that make the team faster and smarter

Technical Expertise In

Our clients rely on a wide mix of platforms, so you’ll need hands-on experience across the full paid media ecosystem. You don’t need to have mastered every tool below, but you should be at home in most of them and quick to pick up the rest. 

• Paid search: Google Ads, Microsoft Ads, Google Local Services Ads, Performance Max and Google Ads scripts
• Paid social: Meta Ads Manager, LinkedIn Ads, TikTok Ads and YouTube
• Display and programmatic: Google Display Network, DV360 or The Trade Desk
• Home services tools and software such as ServiceTitan, Housecall Pro, Chirrp, Hatch, Birdeye, NiceJob, Podium, Angi, Thumbtack, Yelp and Contractor Commerce 
• Call tracking: CallRail or CallTrackingMetrics
• Analytics and reporting: GA4, Google Tag Manager, Whatagraph, Looker Studio, and advanced Excel or Google Sheets

Why Gemini

Gemini is a women owned agency that has been helping businesses grow for more than 35 years. We’ve thrived through every major shift in marketing by adapting early and staying ahead, and the AI era is no different.

We’re a truly collaborative agency. You’ll work closely every day with our organic and AI search, content, web development, creative and Client Success teams. There is real synergy across departments and a genuine respect for one another’s expertise.

Most of all, we’re growing quickly. That means a real opportunity for a go-getter who wants to reach their full potential, take on more, and build something they’re proud of. If you never want to become stagnant, you’ll fit right in here.

Compensation and Benefits

We invest in our people with a compensation and benefits package that rewards strong work and supports you over the long term. Here’s what’s included: 

• Competitive salary and bonus, based on agency performance
• Opportunity to earn commission on new business you help bring in
• Excellent health and dental insurance plans
• 401(k) with company contribution and financial planning resources
• Generous paid time off, with 13 paid holidays plus the week off between Christmas and New Year’s
• Summer hours with half day Fridays from Memorial Day through Labor Day
• Training and professional development opportunities
• A collaborative team that takes the work seriously and looks out for each other

Work Arrangement

This is a hybrid role based in our new office in Eden Prairie, with work from home on Mondays and Fridays. Candidates must live in the Twin Cities area or be willing to relocate. We are not considering fully remote applicants.