Director of Omnichannel Strategy

Director of Omnichannel Strategy

About the Role:
A BOLDSCIENCE Director of Omnichannel Strategy is a strategic catalyst and digital innovator. They bring deep expertise across Medical Communications, Medical Affairs, Patient Engagement, and Clinical Trial Recruitment, and know how to translate complex challenges into channel-agnostic, data-informed engagement strategies that deliver measurable impact.

While not defined by any single deliverable, they excel in orchestrating the full omnichannel ecosystem, from content and creative to CRM workflows, modular delivery, analytics, and next best action frameworks. They have a sharp instinct for when to lean into established solutions and when to invent something new, and they thrive in co-creating with strategy, scientific, tech, and client service teams.

A BOLDSCIENCE Omnichannel Director is both advisor and builder. They sit at the intersection of vision and execution, helping teams connect the dots across platforms, touchpoints, and audiences. Whether shaping an HCP journey map, enabling trial recruitment through digital channels, or upskilling internal teams on AI-powered engagement, they make strategy real and scalable.

Most importantly, they help BOLD stay ahead, by championing curiosity, experimentation, and bold thinking in everything they do.

Role Overview:

We’re seeking a Director of Omnichannel Strategy to lead the development and execution of integrated omnichannel strategies across Medical Communications, Medical Affairs, Clinical Trial Recruitment, and Patient Engagement. This role combines strategic leadership with solution design, partnering across internal and external teams to deliver impactful, compliant, and innovative engagement programs.

You’ll shape how we reach and engage HCPs and patients through data-driven content creation, smart channel orchestration, and measurable outcomes. You’ll also play a key role in building internal omnichannel fluency and identifying opportunities for growth and innovation.

Omnichannel Strategy team & Vision:

• Content Strategy: Shape omnichannel content strategies, including congress amplification, disease state education, publication planning, and branded asset deployment. Partner closely with Scientific, Client Services and Creative leads to ensure integrity, consistency, and alignment to business, audience and regulatory goals.
• Engagement: Design engagement models for MSL/field enablement, peer-to-peer education, speaker programs, and broader HCP, patient, and community interaction, bridging digital and live programming where appropriate.
• Journey Mapping & Insights: Apply data-driven journey mapping and real-time insight generation across HCPs, patients, and site audiences to guide strategy and content delivery.
• Next Best Action & Personalization: Enable data-driven engagement using next best action strategies and CRM triggers to personalize touchpoints across the customer (e.g., HCP, patient, etc.) lifecycle.
• Channel Strategy: Define and optimize the channel mix and cadence across owned, earned, and third-party platforms (e.g., Medscape, Doximity, CTR portals). Ensure relevance, compliance, and delivery of content where it matters most.
• Measurement & Optimization: Establish KPIs and success metrics to assess engagement, ROI, and experience. Leverage data to continuously refine strategies, platform selection, and content.
• Internal Education: Champion internal omnichannel education to broaden internal team fluency and empower cross-functional leads to identify and support strategic growth opportunities.

Core Responsibilities:

Strategic Leadership

• Drive omnichannel strategies across MedComms, Medical Affairs, CTR, and Patient Engagement.
• Provide expert guidance to cross-functional teams based on deep understanding of omnichannel tools, platforms, and industry best practices.
• Bridge internal disciplines (client services, scientific, creative, data, media, social) to ensure alignment between strategy and execution.

Client Partnership & Advisory

• Serve as a strategic partner to clients, including, but not limited to Medical Affairs, Clinical Operations, and Brand teams.
• Advise clients on how to implement next best action strategies, test new channels, and evaluate engagement performance.
• Translate objectives into actionable engagement strategies, including innovation adoption (e.g., modular content, AI workflows).

Cross-Functional & Cross-Agency Collaboration

• Collaborate closely with Client Services, Scientific Strategy, Creative, Media, RWE, Tech, and Social teams.
• Partner with external agencies, vendors, and client-preferred platforms to co-create seamless omnichannel ecosystems.
• Ensure touchpoints are unified across content, channel, and experience.

Innovation & Solution Design

• Partner with Data, Tech, and Innovation teams to design and test solutions across:
• HCP/patient segmentation & targeting models
• Omnichannel dashboards & reporting tools
• Site & sponsor engagement platforms
• Personalization engines and decisioning tools

Experience required:

• 8–10+ years of experience in omnichannel marketing or digital strategy, with leadership roles in Medical Affairs, MedComms, Clinical Trial Recruitment, or Patient Engagement.
• Proven ability to lead strategy development and execution across complex stakeholder landscapes.
• Familiarity with AI/ML-enabled tools for content, targeting, and analytics
• Strong understanding of clinical development, scientific exchange, and regulatory-compliant communication.
• Experience with industry platforms (e.g., Veeva, IQVIA, Medscape, Salesforce, Doximity).
• Skilled in working with cross-functional internal teams and external client/agency partners.
• Comfortable in matrixed environments, managing multiple concurrent priorities.
• MBA or advanced degree is a plus.