Job Description
The Omnichannel OME Activation Director will play a key leadership position in the US market driving the best in class omnichannel strategy with the ability to fulfill our Company's Experience vision (OME). This role will be responsible for the acceleration and implementation of omnichannel and NBE initiatives throughout the US market and expanding the partnership between the Brand Teams and Global counterparts. This role will enable OME via building and scaling the technical capabilities and ways of working to enable segmentation and targeting. This role requires ability to influence and partner with senior leadership across multiple geographies, business units, and functional areas to identify how to meet the unique needs via leveraging advanced automation and modeling capabilities. This role holds the critical responsibility of planning and executing optimizations and innovation to both the NBE model and Marketing Automation tools.
This role must have extensive knowledge in overall engagement channels from a customer and consumer engagement perspective as well as deep technical understanding of Life Sciences data sets (e.g., claims, electronic health records) and advanced modeling approaches. Using this expertise, this role roles translates brand specific customer journeys and engagement strategies into the data and algorithms required to determine the appropriate channels and timing required to execute that strategy, enabling seamless connection of brand strategies with technical execution.
The incumbent will have the responsibility of defining and enabling a closed loop insight process to drive optimal customer engagement. This role will need to lead the content tagging workstream which will drive better insights. Ability to innovate using latest technologies such as GenAI and ML to execute pilots which will deliver business impact across the HH landscape.
This role drives collaboration across different verticals to execute new engagement experience and drive outcomes for brands. Furthermore, this role must have adept communication skills to effectively articulate insights and requirements about these subject areas with various teams to ensure clarity and alignment with objectives.

• Activate and deliver the our Company's Experience goals by enabling the precision targeting for each individual Customer or Consumer based on brand-specific data sets (both internal and external) and algorithms to ensure a fully tailored and unique experience.
• Lead a team to drive the development of our Company's US Market Next Best Engagement and Omnichannel capabilities across Vaccines, Oncology, and Pharma and Rare Disease Business Units to tailor the engagement experience for each consumer or customer.
• Collaborate with broader S&CO teams to execute the customer engagement strategy and customer journey defined by brand teams and other S&CO functions.
• Responsible for driving OME Activation by translating brand strategy across BUs and brands/indications into impactful next best experience insights and suggestions.
• Spearhead innovation in customer engagement by planning and executing pilots using GenAI with a vision to integrate within our Company's ecosystem.
• Define and prioritize tasks related to a tagging CoE which will enable an end-end content insight workflow. Work in close contact with global CTAP product owners on defining the product roadmaps.
• Demonstrate a deep understanding of the unique priorities, challenges and needs for each Business Unit to prioritize and deliver a comprehensive roadmap for the Next Best Engagement and Marketing Automation Tools.
• Forge partnerships with leadership across various departments, including Human Health Digital, Data, and Analytics, Information Technology, Business Unit Marketing, and S&CO team to integrate new data sets, develop new algorithms, and enable competitive differentiation for our Company.
• As the product owner for our Company's US Market Next Best Engagement engine and Salesforce Marketing Cloud Automation tools, the individual is responsible for strategic decisioning around associated investments, priorities, and capability development.
• Actively develop the associate director-level team members, focusing on leveraging and strengthening employees' skills, deepening subject matter knowledge, and creating new growth opportunities.

Education Minimum Requirements:

• Bachelor's degree
• Master's in Business Administration or Masters in Information Technology or Masters in related science preferred

Required Experience and Skills:

• 5+ years of experience in one or a combination of the following: Omnichannel strategy, multichannel marketing, digital analytics or business lead for IT initiatives.
• Experience working on and leading agile teams
• Demonstrates customer-centric, growth mindset and mental agility to meet business needs
• Demonstrated ability to think critically and creatively, challenge the status quo, and drive change
• Demonstrated ability to prioritize initiatives, work and mobilize resources to drive release plans
• Demonstrated ability to drive business process improvement and measurement of results (metrics and KPIs)
• Demonstrated ability to clearly communicate and adjust communications to the audience
• Demonstrated stakeholder management; ability to gain leadership sponsorship
• Strong team leadership skills - ability to help teams understand the big picture, their role, and expectations to work together to achieve objectives

Preferred Experience and Skills:

• Ability to translate business needs to omnichannel capabilities.
• 5+ years management experience of both employees and contractors in a matrixed environment
• Led a large operation
• Change management skills - ability to gain sponsorship for change and work as a change agent to effectively drive change
• Strong understanding or aptitude to learn business processes, practices and regulations pertaining to the pharma industry in the US Market
• SCRUM and/or PO certification preferred

NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
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Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
Domestic
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Hybrid
Shift:
1st - Day
Valid Driving License:
No
Hazardous Material(s):
n/a
Job Posting End Date:05/08/2024
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R289219