Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
The Opportunity
As the Director, Omnichannel Activation Lead within Genentech’s Digital Marketing Office (DMO), you will be a central driver of our digital marketing transformation, translating commercial vision into synchronized, personalized customer experiences. Reporting to the Head of Media & Innovation and collaborating closely with cross-functional leadership, you will lead the orchestration across paid, owned, and automated communication channels to accelerate healthcare provider and patient engagement. In this role, you will:
Directly lead, coach, and develop the Omnichannel Activation team, fostering high performance and cohesive execution across all commercial campaigns.
Lead the enablement of enterprise workflows and operating processes for omnichannel engagement, connecting web, email, mobile/SMS, and media through intelligent automation.
Serve as the principal executive steward for omnichannel enablement, integrating artificial intelligence and modern martech solutions across marketing workflows.
Oversee and continually refine the Campaign Execution Planning (CEP) and annual tactical planning processes, embedding AI-enhanced customer journey orchestration.
Champion marketing business requirements in technology roadmaps, partnering closely with Digital, Data & Analytics (DDA) and technology product teams to drive user adoption.
Spearhead comprehensive change management and multi-modal training programs to shift commercial teams toward a continuous, data-driven marketing mindset.
Monitor advancements in generative AI, marketing automation, and third-party vendor platforms to maintain Genentech’s competitive edge in modern engagement.
Who you are
Hold a Bachelor’s degree with a minimum of 10+ years of professional experience, including 7+ years within commercial functions (e.g., marketing, market access, customer insights, or sales) with progressive leadership responsibility.
Bring 5+ years of dedicated experience leading teams within digital marketing, brand marketing, martech, or marketing data analytics with direct accountability for marketing automation or customer journey orchestration.
Possess demonstrated experience directing large-scale marketing technology rollouts, process architecture, and cross-functional user adoption programs.
Feature hands-on capability utilizing marketing analytics and reporting platforms (e.g., web analytics, media platforms, BI dashboards, MMM) to extract insights and drive strategy.
Exhibit exceptional executive presence, strategic influence, and proven change-management capability across matrixed organizational networks.
Preferred
Master of Business Administration (MBA) or related graduate degree.
Deep domain experience operating within the biotechnology, pharmaceutical, or other highly regulated industries, navigating compliance, medical, and legal review processes.
Hands-on proficiency with performance marketing engines, programmatic buying platforms (e.g., Google DV360, The Trade Desk, Meta Ads Manager), enterprise marketing automation (e.g., Salesforce Marketing Cloud, Marketo), and web analytics suites (Google Analytics, Adobe Analytics).
Proven track record designing and optimizing end-to-end owned channel communications (email journeys, native apps, push notifications, web personalization, SMS).
Demonstrated skill in designing adult-learning training programs and playbook documentation that demystify complex analytical tools and operational workflows for cross-functional stakeholders.
Location
This role is based in South San Francisco and offers a hybrid schedule working 3 day per week on campus
No relocation benefits are available for this posting
The expected salary range for this position based on the primary location of CA is $193,200 -$358,800. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
Skills Required
- Bachelor’s degree
- 10+ years of professional experience
- 7+ years of experience in commercial functions such as marketing, market access, customer insights, or sales
- Progressive leadership responsibility
- 5+ years leading teams in digital marketing, brand marketing, marketing technology, or marketing data analytics
- Direct accountability for marketing automation or customer journey orchestration
- Experience directing large-scale marketing technology rollouts, process architecture, and cross-functional user adoption programs
- Hands-on experience with marketing analytics and reporting platforms, including web analytics, media platforms, BI dashboards, or marketing mix modeling
- Executive presence, strategic influence, and change-management capability across matrixed organizations
- Master of Business Administration or related graduate degree
- Experience in biotechnology, pharmaceutical, or other highly regulated industries
- Proficiency with performance marketing, programmatic buying, enterprise marketing automation, and web analytics platforms
- Experience designing and optimizing owned-channel communications, including email journeys, apps, push notifications, web personalization, and SMS
- Experience designing adult-learning training programs and playbook documentation
Genentech Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genentech and has not been reviewed or approved by Genentech.
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Healthcare Strength — Health coverage is described as comprehensive across medical, dental, vision, mental health, and prescriptions, supported by HSAs/FSAs and broad wellness resources. On‑site fitness and health centers, mental‑health clinicians, and specialized programs like fully covered preventive cancer screenings and menopause support deepen the offering.
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Retirement Support — Retirement benefits feature a 401(k) with up to a 4% company match plus an additional annual 6% company contribution to eligible pay. Additional financial protections such as life and accident insurance complement salary, bonuses, and stock options.
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Leave & Time Off Breadth — Time away includes about 20 paid vacation days, paid holidays, personal days, and a year‑end shutdown. A paid six‑week sabbatical every six years notably expands long‑term time‑off flexibility.
Genentech Insights
What We Do
Considered the founder of the industry, Genentech, now a member of the Roche Group, has been delivering on the promise of biotechnology for more than 40 years. Genentech is a biotechnology company dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. We're passionate about finding solutions for people facing the world's most difficult-to-treat conditions. That is why we use cutting-edge science to create and deliver innovative medicines around the globe. To us, science is personal. Making a difference in the lives of millions starts when you make a change in yours.
